Text flickr cc flea_ef

Many people just love luxury
clothing ... ...cc theamarand

But, brands like these are
expensive!... ... and that’s a problem...

So some people will go
Fake = Low quality = cheap!

You get what you pay
for...But there is another option!

Solution 2Outlet Store s!

Solution 2 Outlet Store s!Original
brands, no fakes! = High quality

Solution 2 Outlet Store s!Original
brands, no fakes! = High qualityAfter season, overstocks,... = it’s cheap!

But there is something fishy
going on...flickr cc flea_ef

Polo via Polo via Normal
retailer Outlet =The same but ‘overstock’ product?

Polo via Polo viaNormal retailer
Outlet =250gr. weight Polo 200gr. less fabric = less quality =

You get what you pay
for? This is not ‘overstock’ butofficial low quality production.

Solution 2 Outlet Store s!
but lowOriginal brands, no fakes! = High qualityAfter season, overstocks,... = it’s cheap! special production less expensive

It’s by tricking people that
brands make huge piles of money.... ...

It’s by tricking people that
fashion brands make huge piles of money. ... ... Annual Revenue Regular Outlet 45% Outlet stores account for 40-50% 55% share in annual revenue already!

So don’t be fooled when
buying via (online) outlet channels. Want more insight in Black Business Models?

Tickets & info via blackbusinessmodels.comBy
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