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Link Up with Linked In
1.
LinkedIn Your Personal
Profile
2.
AUTHOR: Susan Schauer John
Susan is the media marketing creator of Spider Web Connections. linkedin.com/in/susanschauerjohn
3.
©spiderwebconnections Why LinkedIN? Reasons: 1.
LinkedIn is a powerful networking tool 2. LinkedIn delivers a ready-made professional audience to tap into. 3. LinkedIn has over 175 million users - 50% of whom are business owners, managers and senior management.
4.
©spiderwebconnections
Facts and Figures: Trainingtoyou.com • 2 new members every second • USA membership more than 57 million (Europe 34 million) • In 2011 there were 4.2 billion professionally-oriented searches on Linkedin • Linkedin has over 2,116 employees (in 2010 it was only 500) • Revenues for 2011 reached $522 million • Linkedin is the 36th most visited website in the world. • Avg user has household income above $109,000 • It is 4 x better for B2B leads than Facebook or Twitter
5.
©spiderwebconnections prserviceuk.com
6.
©spiderwebconnections inqbation.com
7.
©spiderwebconnections ©spiderwebconnections ©spiderwebconnections
8.
©spiderwebconnections SET UP: First you
will need a personal profile page.
9.
:
©spiderwebconnections STOCK Profile: Develop a strong personal profile page. 1. Use a good photo.
10.
©spiderwebconnections
11.
©spiderwebconnections
12.
©spiderwebconnections 2. Complete the
profile. A completed profile gets us to seven times more views than a skimpy one. The site will prompt you periodically to fill in more information. It does not all need to be done in one sitting.
13.
©spiderwebconnections Click the button:
“Improve your profile”
14.
©spiderwebconnections Follow the prompts
15.
©spiderwebconnections STOCK: Collect recommendations. Don’t be
afraid to ask. And don’t forget to give. Both your personal and company pages have places for people to make recommendations about doing business with you and share their experiences. Encourage your customers to tout your company in this way. Theundercoverrecruiter.com
16.
©spiderwebconnections
17.
©spiderwebconnections
18.
©spiderwebconnections Join and Participate
in LinkedIn Groups After completing your personal and company profile pages, start looking for LinkedIn Groups where prospective clients might be. Join them. // Page 12
19.
©spiderwebconnections MAINTAIN: Optimizing LinkedIn for Lead
Generation & Promotion topnews.in Update Your Status Once a Week Personal and Company pages have update functions. (Similar to status updates on Facebook.) Us them to post brief company-news updates, musings about your field, recommendations, etc. Each time you post an update, you appear on the home page of all of your LinkedIn contacts! Therefore – keep these updates relevant to your business and your company’s focus. Keep it professional and informative. allthingsd.com
20.
©spiderwebconnections Work Your Contacts. As
you build your personal profile network and attract new followers to your company page, I strongly suggest using LinkedIn’s Advanced People Search to find prospective customers. technorati.com Here you can find prospective customers and others who would be valuable to add to your network. Invite them to become contacts.
21.
©spiderwebconnections • Finally -
Correspond
22.
©spiderwebconnections • Misc -
Cool thing LinkedIn does!
23.
©spiderwebconnections Remember what LinkedIn is
about: blog.bcmpublicrelations.com
24.
©spiderwebconnections onedegree.ca
25.
©spiderwebconnections
References: • David Gowel, is one of the leading experts on LinkedIn and it’s place in social media today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. A terrific book about the new form of marketing for business. • Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/ • Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use LinkedIn. Available on: http://www.nextavenue.org/blog/ • There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: – http://www.socialmediaexaminer.com/ – http://maximizesocialmedia.com/ – http://www.toprankblog.com/ – http://www.bizsugar.com/ – https://www.facebook.com/business/build
26.
©spiderwebconnections You should also: 1.
create a stand-alone company page: 2. create a custom login url.
27.
www.linkedin.com/in/susanschauerjohn
Editor's Notes
----- Meeting Notes (9/21/12 18:06) -----If you are a B2B you want LinkedIn. If you are clothing or other retail you want Pinterest.
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