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Online ondernemen? niet in België! (by @nickdemey @boardofinno)

Presentatie voor Feweb, Belgische federatie webontwikkelaars

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Online ondernemen?
 Overal, maar niet in België!


                        Feedback? Comments?
                          Twitter: @nickdemey
                       BoardofInnovation.com
E-commerce groeit toch?
   +/- 25% jaarlijks (BE)




   2008     2009      2010
+25%
MR. D IS NOT IMPRESSED
        - sorry -
waarom niet
+250%?
OK - LET’S TALK

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Online ondernemen? niet in België! (by @nickdemey @boardofinno)

  • 1. Online ondernemen? Overal, maar niet in België! Feedback? Comments? Twitter: @nickdemey BoardofInnovation.com
  • 2. E-commerce groeit toch? +/- 25% jaarlijks (BE) 2008 2009 2010
  • 4. MR. D IS NOT IMPRESSED - sorry -
  • 7. Goedeavond, Beste FEWEB leden, online lezer, Mijn naam, @nickdemey - oprichter Board of Innovation internationaal bureau met focus op business model innovatie en ik durf me al eens te ergeren...
  • 9. Stel je gaat dagje shoppen... no big deal...
  • 10. Online echter... 70% haakt af tijdens de aankoop
  • 11. Online echter... 70% haakt af tijdens de aankoop Of anders... bij 3 op 4 winkels kom je buiten met lege handen...
  • 12. Dit moet beter kunnen! Waarom trek ik me dat aan? 2008 2009 2010
  • 13. Zoals gezegd, We helpen bedrijven met hun business model = betere manieren om geld te verdienen Alleen, In België is het echter vré lastig om klanten geld te laten uitgeven... Daar sta je dan met je grote ideeën...
  • 14. Een innovatief business model Een voorbeeld uit http://slidesha.re/jGcoYO +300K views
  • 15. 9 Flattr.com Example case: “When Paypal, Mastercard and others blocked Wikileaks, the Swedish Flattr donation system kept Wikileaks’ income stream afloat” 1 Wikileaks article led to +3500 donations* *flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009
  • 17. The Business Model behind Flattr.com a service to structure donations for content Online readers consume tons of content monthly. Strong content can be ‘flattred’ via a button. (similar to ‘like’ on Facebook) articles (content) Online content creator HQ Inc Reader Flattr.com Online content creator articles (content) Content you've read this month by BoardofInnovation.com pitch your business model visually via this free template
  • 18. The Business Model behind Flattr.com a service to structure donations for content You decide wich fee you give monthly to Flattr.com. Every month, Flattr splits your fee evenly over all creators and takes a 10% commission. articles (content) Online content creator ! HQ Inc % split ! ! equally Reader choose monthly Flattr.com Fee minus subscription fee 10% commission Online content creator articles (content) Content you've read this month by BoardofInnovation.com pitch your business model visually via this free template
  • 21. 1 Kickstarter.com Example case: “Looking for $15,000 funding? Scott Wilson convinced 13,512 people to pledge money to develop an iPod Nano Watch.” $941,718 was funded within 30 days
  • 23. The Business Model behind Kickstarter.com a marketplace for fund seekers First step, give Fund Seekers some exposure so they can connect with a crowd of ‘backers’ who are willing to pledge some money for their ideas. Exposure HQ Inc Exposure Community Community Fund seeker Kickstarter.com member member Crowd of backers by BoardofInnovation.com pitch your business model visually via this free template
  • 24. The Business Model behind Kickstarter.com a marketplace for fund seekers Next, people who gave funding to a project idea are being rewarded (small or large) depending on the amount they pledged. ! Large Micro-funding ! Small Micro-funding Exposure HQ Inc Exposure Community Community Fund seeker Kickstarter.com member member Crowd of backers Small reward Large Reward by BoardofInnovation.com pitch your business model visually via this free template
  • 25. The Business Model behind Kickstarter.com a marketplace for fund seekers Kickstarter takes 5% of the funding as a commission. ! Large Micro-funding ! Small Micro-funding Exposure HQ Inc Exposure ! Community Community Fund seeker Kickstarter.com member member 5% commission Crowd of backers Small reward Large Reward by BoardofInnovation.com pitch your business model visually via this free template
  • 27. Maar,
  • 29. Wij kunnen wel knappe modellen uitwerken.
  • 30. Crowdfunding Group buying Veilingconcepten Marktplaats Freemium modellen Partnerships Abonnementsdiensten enz... Penny auctions Micro-payments
  • 31. De lokale BE context moet wel meewerken...
  • 32. 2 grote knelpunten 1. Distributie 2. Betalingen e-commerce
  • 33. 1. Distributie Voornamelijk probleem bij fysieke goederen. Daar hopen we weldra iets disruptief te lanceren. Dat is voer voor een latere presentatie, hold on... ;)
  • 35. Een ideaal scenario? vb. aankoop app 20 euro max 2 stappen max 5 sec
  • 37. Voorbeeldje uit ervaring #1: een redelijke som betalen
  • 38. Even een aantal T-shirts kopen...
  • 39. Betalen via online overschrijving...
  • 40. Te betalen bedrag 70 euro Aantal form elementen van start tot finish 11 stappen Tijd nodig om 1 betaling af te ronden 4min 31sec
  • 42. Voor 2 euro enkele tickets reserveren
  • 43. Online betaling met creditcard
  • 44. Te betalen bedrag 2 euro Aantal form elementen van start tot finish 14 stappen Tijd nodig om 1 betaling af te ronden 8min 42sec* *eerste keer, onervaren gebruiker
  • 46. Gratis ticket aanvragen voor een actie
  • 47. Te betalen bedrag 0 euro Stappen (form fields,...) van start tot finish 23 stappen! Tijd nodig om 1 ‘betaling’ af te ronden 6min 32sec
  • 48. Kinderspel? -something is wrong here- by palmit
  • 49. Maar er zijn toch alternatieven? Paypal ? Veel te weinig gebruikers in België
  • 50. Maar er zijn toch alternatieven? SMS? Telecom neemt veel te grote marges...
  • 51. Maar er zijn toch alternatieven? Andere suggesties?
  • 52. Belgische e-commerce in stroomversnelling? Laat ons even een best practice uitwerken.
  • 53. Target 1: micro-commerce in België “ Hoe kan ik als ondernemer het beste 10 euro ontvangen waarbij een klant de betaling kan afronden binnen 10 sec? De eenmalige investering in tijd en geld moet draagbaar zijn voor 10 klanten per maand.”
  • 54. Target 2: micro-commerce in België “ Hoe kan ik als ondernemer het beste 2 euro ontvangen waarbij een klant de betaling kan afronden binnen 2 sec? De eenmalige investering in tijd en geld moet draagbaar zijn voor 200 klanten per maand.”
  • 55. Wat blijft de grootste rem in België? Grootste micro-commerce in België by mag3737
  • 56. Wat blijft de grootste rem in België? • Micro-transacties tussen bedrijven vragen ook factuur = boekhoudkost. • Zit niet in onze ‘Belgische’ cultuur? • Regelgeving ‘banken’ te streng? • ... by mag3737
  • 57. Mijn oproep: Geef mensen de vrijheid & de tools om te innoveren & amazing things will happen!
  • 58. Made by Board of Innovation international office for business model innovation Online ondernemen? Get in touch! Feedback? Comments? Twitter: @nickdemey 08/05/2011 BoardofInnovation.com