From Concept to Completion: Tips for Designing Great Content

Vicke Cheung
Vicke CheungSenior Designer at Distilled
from
conceptconcept
to
completioncompletion
tips for designing
great content
vickecheung«||/graphicdesigner,Distilled/@vickekaravan
people like to
joke about what
graphic designers do
This is more like
what we actually do
www.concerthotels.com
/100-years-of-rock
90,000
6,100
566
thetrainline.com
/tools/festival-finder
featuredin
worldpayzinc.com
/tech-wealth
featuredin
7,900
1,900
359
from
conceptconcept
to
completioncompletion
tips for designing
great content
-the-
processprocess
nailingnailing
part one
visual
research
visual
research
-1-
SPEND 15 MINUTES
COLLECTING VISUALS
SPEND 15 MINUTES
COLLECTING VISUALS
google images isn’t the right place to look
instead check out these
PATTERNTAP.COMBEHANCE.NET DRIBBBLE.COM
use pinterest to create moodboards
install their browser tools
about.pinterest.com/goodies
be broad with
initial research,
refine with analysis.
be broad with
initial research,
refine with analysis.
let related pins lend a helping hand
after researching,
you should end up with something like this…
now SPEND 15 MINUTES
refining & analysing
now SPEND 15 MINUTES
refining & analysing
COMMENT ON THE PINS
tell your designer
what you want
as well as what you
don’t want
tell your designer
what you want
as well as what you
don’t want
a good example of thorough research & analysis
create shared boards for more input
the design brief
(...in brief)
the design brief
(...in brief)
-2-
-thinkabout…-
any brand
restrictions?
-thinkabout…-
any brand
restrictions?
where will
it live?
-thinkabout…-
any brand
restrictions?
where will
it live?
responsive
layouts?
STREAMLINE YOUR
PROCESS BY SETTING UP
A BRIEFING TEMPLATE
STREAMLINE YOUR
PROCESS BY SETTING UP
A BRIEFING TEMPLATE
giving
feedback
giving
feedback
-3-
the dreaded
thread
sowhatdoyouthinkaboutv.2.3.1
isentover...
ifedbackinlineafewdaysago.
didn'tyouseeit...
...oh.
realtimeboard.com
IS THE ANSWER
4 steps to
realtimeboard
4 steps to
realtimeboard
the distilled way
1
create new boards per project
2
keep everyone in the loop
3
Upload visuals at each stage
4
Make good use of the comment tool
try it out for
yourself -
it’s free!
try it out for
yourself -
it’s free!
QUALITY ASSURANCE
testing
quality assurance
testing
-4-
something'sbroken...
has a client ever come back and said…
and you’re thinking…
butIcheckedit
like10times!
have thorough
browser and
platform testing
in place
have thorough
browser and
platform testing
in place
for comprehensive testing:
browserstack.com
for simple responsive testing:
responsinator.com
for simple responsive testing:
responsinator.com
-recap-
1.		 Get involved in research
2.		 use pinterest
3.		 feedback with realtimeboard
4.		 test thoroughly
-on-
designdesign
tipstips
part two
typographytypography
sad, but true.
wherecanIfindgoodfonts?
invest in good
web fonts
£
AAzz
consider a typekit.com subscription
quality web fonts…
for about the price of a coffee each month
be aware that not
all free fonts you
can download are
suitable for web
be aware that not
all free fonts you
can download are
suitable for web
for free web fonts stick with these
google.com/fonts fontsquirrel.com
imagesimages
the trend of using big, photographic images
is still going strong
they complement the chapters of this guide
this doesn’t work at all
Chapter 3
FUNNY BUSINESS: THE ROLE OF HUMOUR
BLATANTLY STAGED
STOCK PHOTOGRAPHY
IS DISENGAGING
BLATANTLY STAGED
STOCK PHOTOGRAPHY
IS DISENGAGING
AN ALTERNATIVE:
STOCKSY.COM
evidently stocksy is the better option here
zero budget?
try flickr via creative commons
search.creativecommons.org
iconsconsistency
is key
consistency
is key
google sets a great example
with its visual asset guidelines
behance.net/gallery/Google-Visual-Assets-Guidelines-Part-1/9028077
e.g.
a whole section
on using shadows
icons
ENSURE CONSISTENCY
BY CUSTOM DESIGNING
AS OPPOSED TO
DOWNLOADING
ensure consistency
by custom designing
as opposed to
downloading
social imagessocial images
THESE VISUALS MIGHT BE SOMEONE’S FIRST
POINT OF CONTACT WITH THE PIECE
they have to pack a punch
and be executed well
3 ways to
achieve this
3 ways to
achieve this
1.		 let the image speak for itself
2.		 crop to your advantage
3.		 ONE SIZE DOESN’T FIT ALL
-keytakeaways-
show off
with social
images
give
typekit
a go
don’t settle
for ‘really-stock’
stock photos
thank youthank you
vicke cheung
vicke.cheung @ distilled.net
@vickekaravan
image credits
flic.kr/p/8wvsPK
shutterstock.com
flic.kr/p/eZhYRU
typetoken.net/typeface/
good-typography-is-invisible
flic.kr/p/bMqynV
TYPESETINAWconqueror&BLANCH.
2
23-25,29,38-39,48-49,57,66
46
47
54
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From Concept to Completion: Tips for Designing Great Content