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Betavine presentation


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Betavine presentation

  1. 1. A Vodafone Group R&D Lab Betavine
  2. 2. Betavine is an open mobile application community
  3. 3. <ul><li>Designed to support mobile developers and mobile enthusiasts </li></ul><ul><li>Find great tools and resources across all devices, platforms & networks </li></ul><ul><li>Support for experienced developers and those just crossing over to mobile development </li></ul><ul><li>Discover and play with the latest mobile apps </li></ul><ul><li>Upload your own apps for others to provide feedback on </li></ul><ul><li>Join the forums to share ideas and experience </li></ul><ul><li>Interact with other members to share know-how </li></ul>
  4. 4. Consumer Testing ( Betavine users find & download the app to their phones After trying the app, the user can provide comments via Developer uses Betavine tools & resources to build a mobile app They upload their app to Betavine Developer uses feedback & discussion forums to create new version of app 1 2 3 4 5 6 Download stats and feedback displayed on application page
  5. 5. Betavine targets three audience groups The core Betavine website reaches mobile developers & enthusiasts The Forge reaches open source software developers The mobile website reaches consumers (early adopters) .mobi
  6. 6. Developer Opportunity Blogs, forums, links Quick registration & Easy upload & User feedback on apps displayed on Betavine Feedback helps app development Community & Resources Application Profile Web & Mobile Listing Feedback
  7. 7. Widgets S ingle function applications designed to offer a highly personalised mobile web experience for users
  8. 8. Widget Zone The Betavine Widget Zone will help you to:- Get Started – Find out information on the devices that the Widget Manager is supported on and guidelines for your widgets behavior. Develop – Get access to resources including the Software Development Kit, a free guide on user experience, a Widget Tutorial and details on the Vodafone Widget Runtime Distribute – Access to Vodafone’s free distribution channel to a potential audience of more than one million Vodafone customers across the UK, Germany, Italy, Spain and South Africa!
  9. 9. Tools for Developers <ul><li>The Betavine Widget Zone features a number of step by step guides to developing widgets:- </li></ul><ul><ul><li>The Vodafone widget runtime </li></ul></ul><ul><ul><li>Creating a widget – Fortune tutorial </li></ul></ul><ul><ul><li>Creating a twitter widget – with the Widget packager </li></ul></ul>
  10. 10. “ Twiggy” Widget “ Twiggy is a simple mobile widget that allows you to search Twitter , right from your phone.” <ul><li>Carsonified created Twiggy to demonstrate how to build a mobile widget. </li></ul><ul><li>They kept a blog: </li></ul><ul><li>They created a guide: </li></ul>“ We built a mobile web widget in 4 days. Meet twiggy”
  11. 11. Widget Distribution Tool <ul><li>“ Widget Distribution tool taps into 1 Million Customers” </li></ul><ul><li>Developers can use the Vodafone Apps Manager Beta as a distribution channel to reach Vodafone customers </li></ul><ul><li>The tool currently allows developers to distribute widgets in Germany, Spain and the UK – with Italy and South Africa to follow shortly </li></ul><ul><li>When the widget meets the criteria for publication, the Vodafone operating companies selected by the developer will make it available to customers through the free Vodafone Apps Manager Beta application </li></ul><ul><li>The Vodafone Apps Manager Beta application is available from Vodafone live! portal </li></ul>“ Special Days and Words of Wisdom are two widgets from a Betavine member that have been successfully published to Vodafone customers”
  12. 12. Would you like to sponsor a competition on Betavine? Speak to us today or get in touch via
  13. 13. Distribution via <ul><li>“ Distribution for your mobile content” </li></ul><ul><li>Vast and global audience </li></ul><ul><li>Free distribution </li></ul><ul><li>User and device feedback </li></ul><ul><li>Try now! </li></ul>“ offers any early adopter the ability to download free applications that are innovative, informative and fun.” m3Dcam Voice Translator TASWYC Healthy Life Travel Kit
  14. 14. Mobile Linux Driver <ul><li>The Vodafone Mobile Connect Card Software for Linux is a software suite for 3G data cards which works on multiple distributions of the Linux Operating System </li></ul><ul><li>The software manages connections with GPRS, UMTS, and HSDPA. It also supports SMS, access to contacts and diagnostic information </li></ul><ul><li>This open source application is free to download and distribute. Developers can get involved in Betavine Forge </li></ul>Driver downloads Betavine is no.1
  15. 15. Betavine Partner Programme <ul><li>Betavine Partners can… </li></ul><ul><li>Co-develop a dedicated and co-branded ‘zone’ on the Betavine portal </li></ul><ul><li>Access the Betavine developer & business communities to raise awareness of your service </li></ul><ul><li>Harvest innovation and ideas from the community by making your service available to Betavine members </li></ul><ul><li>Avenues are open for joint events including competitions (utilising your service/API in a mash-up app) </li></ul>
  16. 16. Partner Competitions <ul><li>“ At Betavine we are keen to promote innovation in the area of mobile and internet communications through competitions” </li></ul>Many entries you will find to be Innovative & Inspiring along with many coming in from left-field! Campus Life 2008 Would you like to sponsor a competition on Betavine?
  17. 17. the open mobile application community Thank You!