Presented by the ABA Standing Committee on Bar
Activities and Services and the Division for Bar Services
Digital Communica...
3 IMPORTANT VIRTUAL
REALITIES
1. Digital communications does play an
important role in most of our lives, but is
not a pan...
VIRTUAL INSANITY
SHIFT IN COMMUNICATIONS
Organization Stakeholders
Two-Way Communications
Organization Stakeholders
One-Wa...
Bar
Members
Law
Students
General
Public
Other Bar
Leaders
Law Firms
Media
Bar Association
VIRTUAL INSANITY
SHIFT IN COMMUN...
5 REASONS WHY YOU
SHOULD BE USING DIGITAL
COMMUNICATIONS
1. Establish your position of leadership with your bar
associatio...
BEFORE ENTERING YOUR
VIRTUAL REALITY…
• Coordinate efforts with your Bar’s
communication department or chief
communication...
4 TYPES OF
SOCIAL MEDIA USERS
• Observer—Has a social media account, but is not active. Incomplete
social media profile(s)...
5 WAYS TO CREATE EFFECTIVE
DIGITAL COMMUNICATIONS
ACTIVITIES
1. Create a personalized content strategy & build a web
prese...
CONTACT INFORMATION
Jamie A.Triplin
Email: jtriplin@dcbar.org
Phone: 202-737-4700 Ext. 3188
Personal Twitter: @JamieTripli...
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Digital Communications: Virtual Reality or Virtual Insanity

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Why should any leader adopt digital communications? This presentation gave a brief overview to leaders of legal bar associations. Presented at the American Bar Association Bar Leadership Institute on March 14, 2014.

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Digital Communications: Virtual Reality or Virtual Insanity

  1. 1. Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services Digital Communications: Virtual Reality or Virtual Insanity? Presenter Jamie A.Triplin, Sr. Social Media Specialist District of Columbia Bar
  2. 2. 3 IMPORTANT VIRTUAL REALITIES 1. Digital communications does play an important role in most of our lives, but is not a panacea for everything. 2. Digital communications can never replace the relationship-building that comes from one-on-one communications. 3. It is not going away!
  3. 3. VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Organization Stakeholders Two-Way Communications Organization Stakeholders One-Way Communications
  4. 4. Bar Members Law Students General Public Other Bar Leaders Law Firms Media Bar Association VIRTUAL INSANITY SHIFT IN COMMUNICATIONS Multi-Directional Communications
  5. 5. 5 REASONS WHY YOU SHOULD BE USING DIGITAL COMMUNICATIONS 1. Establish your position of leadership with your bar association. 2. Become a thought leader within your practice area. 3. Stay up-to-date on industry news and trending/hot topics. 4. Allows you to spark conversations and build meaningful relationships with other leaders. 5. Bar members and other stakeholders are looking for you!
  6. 6. BEFORE ENTERING YOUR VIRTUAL REALITY… • Coordinate efforts with your Bar’s communication department or chief communications coordinator. • Determine your target audience. • Get to know various social media channels. • If you are already on social media, think about what type of user you are.
  7. 7. 4 TYPES OF SOCIAL MEDIA USERS • Observer—Has a social media account, but is not active. Incomplete social media profile(s). Simply there to observe the social media landscape. • Participator—A member who has social media accounts and occasionally Likes, RTs, or Shares content. • Engager—Has a very active social media account. Likes, RTs, and/or shares information. Participates in online discussions and interacts with other social media users/group members. • Creator—Extremely active on social media. Likes, RTs and/or shares content. Seeks industry-related news & information and generates thought provoking content to encourage discussion. Networks with other social media users and can be found on multiple social media channels.
  8. 8. 5 WAYS TO CREATE EFFECTIVE DIGITAL COMMUNICATIONS ACTIVITIES 1. Create a personalized content strategy & build a web presence. 2. Stick to your expertise, reinforce Bar-wide messaging, support Bar initiatives/programs, participate in group discussions/ListServs 3. Engage your audience with valuable posts, Tweets, and updates. 4. Play by the rules. 5. HUMANIZE your social media activity.
  9. 9. CONTACT INFORMATION Jamie A.Triplin Email: jtriplin@dcbar.org Phone: 202-737-4700 Ext. 3188 Personal Twitter: @JamieTriplin Bar Association Twitter: @DC_Bar Bar Association Facebook: Facebook.com/dcbarhq

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