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"Social Media Business Adoption" presentation I gave at the Missouri Valley Regional Society for Marketing Professionals conference on 4/8/11. More information can be viewed by visiting http://freshid.com/blog.

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  1. 1. SOCIAL MEDIALisa Qualls CEO, Fresh ID
  2. 2. AGENDA How do people use social media? Social business success Start with fundamentals Preparing the executives Thank you!
  3. 3. How do people use social media?
  4. 4. SocialBusinessSuccess Credit: McKinsey
  5. 5. Social Business Success $6.5 Million in Biggest profit 3K+ internalrevenues directly since 1999 community attributed to members…$250K Twitter in just 2 saved with 1 years interaction alone
  6. 6. Start With Fundamentals Brand Market Financials
  7. 7. Preparing The Executives
  8. 8. Preparing The Executives
  9. 9. Monitoring Tools
  10. 10. Influencers / Advocates
  11. 11. Engagement Tools
  12. 12. THANK YOU!About LISA QUALLSCompany: Fresh ID, LLCLocation: Kansas CityPhone: 816-359-3554Email: lisa@freshid.comTwitter: @lqualls4444, @freshid, @intefySite: http://freshid.comQuick Bio: Ambitious high-energy woman who lovesfamily, fun and fighting for the win. Partner/CEO ofFresh ID. SMCKC Chairwoman of the Board.

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