18. “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it ’ s finally done there is a surprise it ’ s not better. ” - Avinash Kaushik, Head Of Google Analytics
46. Ford ’ s “ Fusion ” Doesn ’ t have That Awareness After 2 Years Of Being Out In Production & Hundreds Of Millions Of Dollars In Traditional Marketing Spend
63. “ The company supplemented its mailed-out catalog and ads in specialty magazines with a website about five years ago, but the big breakthrough came last December, when Duncan added a blog that he calls The Fence Post . ”
67. “ We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information like that they wouldn't be able to find out easily any other way.''
77. These materials, and all ideas, concepts, trademarks, and strategies contained or reflected in these materials, remain the sole property of MARC USA and may not be used or exploited without the express written agreement of MARC USA.