The challenge of creating meaningful relationships with donors is complicated by an abundance of data from both online and offline sources, as well as a multitude of communication channels to contend with. This deck shows how to consolidate donor information to drive consistent communications across channels. By taking a unified approach, nonprofit fundraisers and marketers can better shape donor interactions with their organization to create outstanding donor experiences.
What you will learn:
● How to collect and manage online and offline data in order to truly understand your donors
● Why a unified donor experience is essential for organizational growth
● Common inconsistencies and gaps in the donor experience, and how to handle them
● How to use data to track donor interactions, and use this information to improve donor communications across multiple channels
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