This document discusses modern design trends for websites. It notes that modern trends are built for responsive design and create the best user experience across all screen sizes. Responsive, clean designs are viewed more favorably by search engines and have faster conversions on mobile. Modern trends emphasize simplicity, organization, and maximizing usability. They also allow for customization to convey an organization's unique identity. The document advises keeping designs updated and engaging to stay relevant and attract visitors. It provides examples of modern design techniques like large design elements, long scrolling sites, minimalism, photography, and storytelling layouts.

2. The School’s Guide to
Modern Design Trends
P R E S E N T E R : C O R W I N B E R M U D E Z

3. Why Are Modern Design Trends Important?

4. MOBILE DEVICES
Modern design trends are built for
responsive design

5. EVERYONE USES MOBILE DEVICES
Modern design trends create the best possible user
experience for all screen sizes.

6. TURN YOUR
WEBSITE
INTO A MOBILE
APP
Modern design trends create
sites that maximize usability
on all displays

7. RESPONSIVE
SITES PERFORM
BETTER IN
SEARCH RESULTS
Designs that utilize
responsive, clean design are
deemed more user-friendly by
search engines, and are
promoted to higher search
listings

8. Of users say they return to a website that
works well on a smartphone or tablet

9. RESPONSIVE
SITES HAVE
FASTER
CONVERSIONS
FROM USERS
ON MOBILE
DEVICES
A well designed site
that looks and
performs well on
mobile devices helps
the user identify what
they want and act
faster

10. KEEPING IT
SIMPLE
Employing modern design trends will make your site
easy to use, approachable, and engaging

11. DESIGN TRENDS ALWAYS EVOLVE TOWARD
IMPROVING THE USER EXPERIENCE
As design trends lean toward simpler, cleaner, more
organized designs websites provide a better resource
for their users

12. SIMPLER, CLEANER
SITES ARE MORE
EFFECTIVE
Web design trends also evolve
to help organizations
accomplish goals and drive
users to action

13. MODERN DESIGN MAKES WEBSITES
EASIER TO NAVIGATE
Simple and direct design helps both new visitors and
existing users access the exact information they need

14. EVERYTHING HAS
PURPOSE AND SPACE TO
SHARE THAT PURPOSE
Site elements all have plenty of space to
maximize impact for all site users

15. BEING
CREATIVE
Modern trends facilitate infinite
possibilities in web design

16. LIKE ANY INDUSTRY,
INNOVATION DRIVES
DESIGN TRENDS
Modern design trends are born
from finding better ways to do
things, from both creative and
functional standpoints

17. BOUNDLESS OPPORTUNITIES FOR
UNIQUE DESIGN EXPERIENCES
Design trends are all about pushing for the
most creative ideas to set sites apart

18. MAKE YOUR VOICE
HEARD (AND
SEEN) THROUGH
YOUR WEBSITE
The flexibility modern design can
convey the unique mission and
identity of every organization

19. CONNECT
EMOTIONALLY
WITH YOUR
AUDIENCE
Newer design trends
seek to identify site
users as individuals
and communicate
based on their needs

20. STAYING RELEVANT
The cultural impact of web design changes
rapidly, and it’s too important to fall behind on

21. AN OUTDATED SITE DESIGN IS AN
INSTANT TURN-OFF TO VISITORS
Keeping up with the
competition, especially in
terms of presentation and
visibility, is crucial for the
success of any organization

22. STAY AHEAD OF
THE CURVE
Organizations that
establish themselves as
thought leaders,
especially in something as
universal as web design,
are always rewarded

23. SHOW HOW
YOU’RE
EVOLVING
Adopting modern design
trends to fit your
branding shows growth
and competitiveness

24. BE IMPOSSIBLE TO IGNORE
Leverage modern design trends to create bold, vibrant
web experience to broadcast yourself

25. Looking at Modern Web Design

26. LARGE DESIGN ELEMENTS
• Contradicts “above
the fold” but gives
more attention to
content
• Bigger typography =
impossible to ignore
• Simplicity: less but
bigger means more
engaging
• Tie into other
mediums: print, tv,
etc.

27. LONG SCROLLING
SITES
• People are willing to scroll, why
not make it exciting
• Longer, larger regions give more
space and importance to content
• A linear experience is easier and
more enjoyable
• Easier to change look, and
therefore feel, per region
• Strategize, make an impact with
your long site

28. LARGE DESIGN ELEMENTS
• Concerned about “below the
fold”? Remove the fold!
• Make navigation do the work
• Leverage banner detail text
• A one-page site can’t be boring
• Simplicity is still key, don’t
overcrowd

29. HIGH QUALITY PHOTOGRAPHY
• Never underestimate
the importance of
well planned
photography
• Beautiful engaging
photos reduces need
for text content
• Let photos convey
emotion and
personality
• Create the experience
through photography
• Photos, like content,
can get crowded.

30. MINIMALIST DESIGN
• Minimalist design removes
distractions and gets straight to
the point
• Simplicity looks clean, organized,
and driven
• Leverage negative space to give
more impact to minimal content
• keep your design balanced,
aligned, and high contrast

31. FIXED WIDTH LAYOUT
• Design trends come full circle -
used to be dated, has been
revived
• Maintain users focus with
boundaries for content
• Maintain the linear experience
• Old school doesn’t mean boring
- Take an old classic and find
ways to make it engaging

32. STORYTELLING
LAYOUT
• Use a linear structure to
create the perfect first
impression for your school
• Create a “ride” the user can
get off any time they want to -
provide links to other content
in each section
• Show step by step why your
school is perfect for the user
• Less of a site, more of an
experience
• Strategize, tell the story in the
best order, don’t give too much
or too little

33. GRID CONTENT
• Everything easy to find
• Maximize use of page real
estate
• Interface design is more
engaging
• Redirect items to
individual pages
• Mainly appropriate for
sites that don’t need as
much functionality on hp,
instead need portal to rest
of site

34. Let’s Talk About Things

35. MODERN TRENDS KEEP YOU ON
THE FOREFRONT OF DESIGN
THEY BALANCE CREATIVITY,
EFFECTIVENESS, AND EXPERIENCE
BUT STRATEGY IS THE KEY TO
MAKING MODERN DESIGN WORK
COOL DESIGNS MEAN NOTHING IF
THEY CAN’T BE MANAGED EASILY

36. Fin
L E T ’ S H A V E S O M E Q U E S T I O N S !