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Trailers   - Graphics


Trailer    At what point in the trailer   Why are we told who is           What information are we
           are we told the name of        starring in the film?            given in the very last
           the film?                                                       frame?
           Why is this?                   How is this information given
                                          to us?

           At the very end of the film    The information is given to us   The name of the film and
           so that the name of the        as titles on screen next to a    then the ‘coming soon’
The Pink   film is the last thing you     visual image of the actor,       screen end the trailer this
Panther    see so that you are more       which is also read out by the    is so that that is the last
           likely to remember what it     voice over. Both films are       thing we will remember.
           is called. Builds up           remakes so the USP is the
           anticipation.                  well established recognisable
                                          comedy actors.
           We are told the name of        We are told who is starring in   In the last screen we are
           the film after all of the      the film as it is actor driven   given the date of when
War of     action at the 4th from the     and they also help to portray    the film comes out this is
the        end frame. This is done so     the genre of the film. The       so that we are aware of
Worlds   that you remember what         actor’s names appear on a        when we can go and
         the film is called to go and   black screan. Well known         watch this film. Storyline
         watch it. It helps to build    director. Two names allow us     links into July 1st
         anticipation.                  to believe that it is going to
                                        be a powerful movie.
Trailer Analysis         - Graphics sequence
The Pink Panther                 War of the Worlds

Frame 1 20th Century Fox         Frame 1 Paramount Studio

Frame 2 MGM Studio               Frame 4 Dreamworks

Frame 25 He’s got a partner      Frame 6 On July 1st

Frame 30 He’s got a clue         Frame 8 Prepare for the event

Frame 36 He’ll stop at nothing   Frame 10 That will change your world

Frame 40 Steve Martin            Frame 30 A Steven Spielberg film

Frame 42 Kevin Kline             Frame 32 Tom Cruise

Frame 44 Beyonce Knowles         Frame 35 War of the Worlds

Frame 46 The Pink Panther        Frame 38 Credit block 1

Frame 47 Coming Soon             Frame 39 Credit block 2

Frame 48 Credit block            Frame 40 July 1


      • Note the number of graphic frames used in each trailer.
        - 10 out of 40ish frames.
        - Approx 4 of the 10 titles is logos/credit blocks.
        - Approx 2/3 refer to stars director/actor.
        - Approx 3 titles are written text, referring to narrative
           (genre).
      • Note the placement of frames – what and when!
        There are more frames at the end and at the beginning of
        the trailer and only a couple in the middle as this is when the
        most action in happening on screen. At the beginning we are
        given the production companies names and logos. The
        middle section we are presented with a small insight into the
        storyline followed by the names of the main actors/directors.
To end the trailer we have the name of the film, credit
    blocks and when the film will be out in the cinema.
  • What patterns/conventions are common to both?
    The most number of graphics happen between the 30th and
    40th screens this is to end the trailer. Both trailers start and
    end with the same sort of information and follow the same
    patterns.

Think about the structure of your trailer.
How can you use graphics to convey genre, T A, star status, facts
and narrative?

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Trailerstitlesstudenthandout

  • 1. Trailers - Graphics Trailer At what point in the trailer Why are we told who is What information are we are we told the name of starring in the film? given in the very last the film? frame? Why is this? How is this information given to us? At the very end of the film The information is given to us The name of the film and so that the name of the as titles on screen next to a then the ‘coming soon’ The Pink film is the last thing you visual image of the actor, screen end the trailer this Panther see so that you are more which is also read out by the is so that that is the last likely to remember what it voice over. Both films are thing we will remember. is called. Builds up remakes so the USP is the anticipation. well established recognisable comedy actors. We are told the name of We are told who is starring in In the last screen we are the film after all of the the film as it is actor driven given the date of when War of action at the 4th from the and they also help to portray the film comes out this is the end frame. This is done so the genre of the film. The so that we are aware of
  • 2. Worlds that you remember what actor’s names appear on a when we can go and the film is called to go and black screan. Well known watch this film. Storyline watch it. It helps to build director. Two names allow us links into July 1st anticipation. to believe that it is going to be a powerful movie.
  • 3. Trailer Analysis - Graphics sequence The Pink Panther War of the Worlds Frame 1 20th Century Fox Frame 1 Paramount Studio Frame 2 MGM Studio Frame 4 Dreamworks Frame 25 He’s got a partner Frame 6 On July 1st Frame 30 He’s got a clue Frame 8 Prepare for the event Frame 36 He’ll stop at nothing Frame 10 That will change your world Frame 40 Steve Martin Frame 30 A Steven Spielberg film Frame 42 Kevin Kline Frame 32 Tom Cruise Frame 44 Beyonce Knowles Frame 35 War of the Worlds Frame 46 The Pink Panther Frame 38 Credit block 1 Frame 47 Coming Soon Frame 39 Credit block 2 Frame 48 Credit block Frame 40 July 1 • Note the number of graphic frames used in each trailer. - 10 out of 40ish frames. - Approx 4 of the 10 titles is logos/credit blocks. - Approx 2/3 refer to stars director/actor. - Approx 3 titles are written text, referring to narrative (genre). • Note the placement of frames – what and when! There are more frames at the end and at the beginning of the trailer and only a couple in the middle as this is when the most action in happening on screen. At the beginning we are given the production companies names and logos. The middle section we are presented with a small insight into the storyline followed by the names of the main actors/directors.
  • 4. To end the trailer we have the name of the film, credit blocks and when the film will be out in the cinema. • What patterns/conventions are common to both? The most number of graphics happen between the 30th and 40th screens this is to end the trailer. Both trailers start and end with the same sort of information and follow the same patterns. Think about the structure of your trailer. How can you use graphics to convey genre, T A, star status, facts and narrative?