Trailer Analysis

2. Text On Screen
The first text on screen appears within the trailer at 32 seconds. 20th
Century Fox is a subsidiary of 21st Century Fox. 20th Century Fox is a
distribution company that is renowned for what it does. This company is
useful to the film as, because the distribution company is highly rated, it is
likely that people will want to watch the film, for reasons such as, they
may be an audience members favourite distribution company.
The next text on screen is a production logo which is displayed at 34
seconds. ‘Marv’, also known as ‘Marv Films’ is a British production
company. The purpose of showing the production company logo is
because, audience members may have previously seen a film where this
company produced it and they might have enjoyed it. Therefore, if they
see that this company has produced another film, they are likely to go
and watch the new released film due to previous likings.
Furthermore, the next text on screen is shown at 1 minute, 3 seconds.
The colour of the text, which is gold corresponds with the film title. For
example ‘Kingsman’, when you think of a King, you automatically think of
riches and gold, therefore, having gold text on screen means that it is
correct to the genre.

3. The next text on screen displays the title of the film in gold
writing, as did the previous. This shows an ongoing theme of high
status and the idea of royalty. The title is big and bold as it should
be, because it is the title.
The credits are displayed at 2 minutes and 21 seconds. It
shows the director and the additional people who helped
out in the making of the film.
This credit display is shown a second after the previous, this
is because it isn’t something that is hugely important, just a
commemoration.
At the bottom of the credit list are two actors within the film
who could be said to be the films unique selling point. It is
likely that the audience members eyes are going to be drawn
to the bottom of the screen, meaning that they will see the
USP.

4. This text on screen, shows where the film is available to view. This is
useful to the production and distribution company, as they will be
able to widen the amount of people who will engage in their media
as they will have an increased audience.
One of the most important texts on screen always appears at
the end of the trailer. This is because, the producers want to sell
you their media text. The producers create an exciting trailer
that makes you want to watch the film. Therefore, showing the
date at the end of the trailer, they are aware that it is going to
stay in your mind. This is further reinforced because, the date
‘OCTOBER 24’ is the largest text on screen, which shows that it
is of most importance.

5. Sound
At the beginning of the trailer the first piece of sound heard is a non-
diegetic, asynchronous soundtrack. This soundtrack sets up a base
and creates an atmosphere for the audience, which is pacey and
upbeat. Following on from that, at 9 seconds within the trailer, a non-
diegetic voice over is heard. His voice has a sense of dominance as it
sounds very powerful. This builds up the tension and enhances the
action genre as, along with the music there is the added enigma code
as the audience would question who he is.
Following on from the previous point, the enigma code is then
answered as the following shots are of this character, therefore
showing, that the narrator is talking about him.
The narrator makes these comments “Drugs, petty crime,
This idea of him being the character who is narrator is talking about is
reinforced, when we see him committing crimes.
The action genre is further reinforced when the trailer gets to 1
minute and 1 second, this is because we see an explosion, which
is a typical convention. As well as seeing the explosion we also
hear a big ‘BANG’, which creates the feeling of, excitement,
adrenalin and enigma, as seeing fire is not something seen
regularly and enigma is created because we do not know what's
happened or why its happened.

6. At this point within the trailer, the
soundtrack that has been playing suddenly
stops, and the dialogue “solve problems
under pressure, like what to do when one
of your group has no parachute?”, almost
becomes amplified. In my opinion this is
because it is a line that would entice the
audience into seeing the film, along with all
the other elements. Further to that, enigma
is created as the audience would want to
know what happened, did they devise a
plan to get through this challenge?

7. Editing
As this trailer is for the genre of action, a lot of the editing is fast
paced. It goes from one cut, to the next.
Within the trailer, there isn’t any continuity, this is to be expected as
it isn’t the final film. The purpose of the trailer is to show the key or
the most exciting scenes to entice an audience into watching the film.
This is an example of a scene whereby there are
various different cuts that take place over a short
space of time. This fast paced editing is one of the
conventions of an action film, therefore, my
partner and I will be using this type of editing
within out trailer.

8. There is also another type of editing within
the trailer, called a ‘flash cut’. This is where
the screen flashes from one scene, to a black
screen, then to a new scene.
This type of editing,
constantly puts the
same character within
the frame. This shows
the audience that he is
the main character, as
the editing has him,
continuously within
the camera shots,
highlighting this.

9. Camera Work
The first shot within the trailer is an establishing
shot, as it establishes the setting. After this shot,
we are introduced to the protagonist and the
master shot is displayed.
The over the shoulder shot, displays this
character in a way whereby, he appears to be
superior to the person he is facing. As
audience members, we can gather that, from
this, he plays a significant role within the film,
and he is of power.
This shot frames the protagonist at a low angle
which is representative of making him look
powerful and having dominance, this highlights
that he is a strong character, furthermore, he is
framed underwater which shows that there is
some sort of a struggle but he is not letting that
affect him.

10. Mise-en-Scene
Within this trailer there are numerous amounts of props
that suggest and reinforce the genre. Firstly, we are shown a
large closet of different weaponry, for example, guns and
knives, something that is seen constantly in other action
trailers/movies.
The title of the film ‘Kingsman: The Secret Service’ is reinforced
through the use of Mise-en-Scene. Firstly, a part of the secret
service is based in a prestigious tailors, which looks fit for a king.
Furthermore, ‘the secret service’ and the action genre is known for
having amazing gadgets.
Returning to this point that I made previously, the action genre is
conformed to through the fact the trailer contains a car chase, which is
a convention of this genre. The car chase creates a sense of excitement,
but also enigma as it is a police car in which the protagonist is having a
car chase with. This would make the audience question what is going to
happen t the protagonist, does he get in trouble? Do they crash?

11. Additionally, the action genre is then further reinforced through
the range of different ‘training’ the characters go through, so that
they are able to get the position of ‘Lancelot’.
As an audience member, seeing and hearing (from the trailer) all of
the different tasks that the characters go through, it makes you
question what is going to happen to them. The use of skydiving,
military training and an unexpected flood of water during the night
makes this film have all the qualities of a film that would want to be
seen by a variety of audiences. It’s not boring, the trailer has a
variety of locations within the trailer.
In all action films, there are fight scenes, here is one of
them. This reinforces the genre as it contains an action
convention. An explosive fight scene creates
excitement for the audience, seeing this in a trailer
would make the audience want to see this film because
it has that wow factor. A normal day to day prop that
we use (an umbrella) is transformed within this trailer
as a weapon and a means of protection.

12. Referring back to our mood board, the lighting within the trailer
conforms to the lighting that is meant to be of an action film, as in
some, not all there is low lighting that is either blue or yellow. Here
are some examples:
Within this camera shot we see the protagonist tied to a train
track which is fast approaching him. However, from the
previous dialogue where one of the characters says “you are
about to embark on the most dangerous job interview in the
world” we can infer that this is just a test. However, we are
unaware of how far the test will go, will he die? Or does he
escape?
The amplified train horn and the panicked and distressed
facial expression on the protagonists face creates tension,
uncertainty along with adrenalin.