The document provides an analysis of three movie trailers for Transformers, Atonement, and Hairspray. It examines elements like when the movie title is revealed, what type of information is provided about the cast and crew, how the music and pacing are used, and whether the trailer or movie poster is more effective at attracting viewers. Key details like genre cues, voiceover styles, and end frames are evaluated for each trailer.

1. Ryan Ward.
Transformers.
1. We are told the name of the film at the end of the trailer, but we also get
clues to the name of the film throughout the length of the trailer, such as the
word “transformed”.
2. We are told who stars in the film because the particular actors starring in the
film represents the quality of the film being advertised. This information is
given to us by credits that appear at the end of the trailer.
3. The type of action from the film that we see is destructive, violent, and quite
fast paced.
4. The music gives us clues to the type of film the trailer is advertising as it
sounds mechanical like the “Transformers” that are in the film, and it is
heavily bass-ey which enforces the action in the trailer/film.
5. There is no voiceover in this particular trailer, but there are screens of text
that appear regularly though. These screens of text are quite significant as
they give information on the Film that is being advertised as the trailer is
progressing, making it easier for the audience of the trailer to ‘take’ this
information ‘in’, such as “This July”, immediately making it apparent to the
audience that this film that is being advertised comes out in July.
6. The pace of the trailer compared to an actual film is very fast, although it
varies, it starts off rather slow, then progressively gets faster, then slows
down. This is to allow for easy understanding of the film, while also allowing
for fast pace ‘in your face’ action to be made apparent, making it easier for
the audience to have a balanced understanding of and attraction to the film.
7. We are given information such as the release date, the actors and personnel
involved with the film, the companies involved with the film etc. in the last
frame of the trailer.
8. The trailer definitely attracts me to see the film more, as a trailer actually
allows you to see what the film will be like with moving pictures, whereas the
poster just states the name of the film, a slogan, and bit of writing such as
personnel and companies involved with the film and doesn’t showcase the
film to a great potential at all, such as with any poster for a film.

2. Ryan Ward.
Atonement.
1. We are told the name of the film at the end of the trailer for tactical reasons,
so the audience is intrigued to find out what the name of the film being
advertised is, so they stick to the end of the trailer.
2. We are told the name of the actors in the film towards the end of the trailer.
We are told this because the particular actors starring in the film represents
the quality of the film being advertised.
3. We see slow paced, normal every-day action, nothing aggressive or out of the
ordinary.
4. The music gives us a clue that the type of film being advertised is supposed to
touch the heart, be sad, have love involved, and that is may be set back in
older times compared to modern day.
5. There is no voiceover on the trailer, but there are screens of text occasionally
towards the end that give us information on the film such as who directs the
film, who stars in the film etc.
6. The overall sense of speed of the trailer isn’t necessarily fast, but it still
changes between clips rather fastly, so it is I suppose fast in comparison to an
actual film.
7. We are given no information in the very last frame of the trailer, we just see
what looks to be a face in a dark environment.
8. The poster attracts me to go and see the film more to be honest, as the
trailer kind of bores me, but that’s just because I don’t really like the type of
film that Atonement is, and the poster is visually attractive in my opinion.
Hairspray.
1. We are told the name of the film at the end of the trailer for tactical reasons,
so the audience is intrigued to find out what the name of the film being
advertised is, so they stick to the end of the trailer.
2. We are told the name of the actors in the film towards the end of the trailer.
We are told this because the particular actors starring in the film represents
the quality of the film being advertised.
3. We see varying action in the trailer, we see everyday normal action, and we
also see singing and dancing.
4. The music gives us a clue to the type of film being advertised as it sounds
exactly like a song you’d expect to hear in a musical, and as the film being
advertised is a musical, this type of song is perfect for the trailer.
5. The voice of the voiceover is a really deep, manly one. The reason why a
voice like this was chosen for the trailer is because voices like that fit in
perfectly with trailers, they make the audience listen to what’s being said
completely. If a high pitched woman was the voiceover, the trailer wouldn’t
be taken seriously.
6. The speed of the trailer varies, with it being normal paced (in comparison to a
film) in some parts where someone is having a conversation for example, and

3. Ryan Ward.
then in some places it is fast paced cutting between clips of singing and
dancing quite fastly.
7. The information that we are given in the very last frame of the trailer is when
the film is coming out, and personnel/organisations involved with the
production of the film.
8. The trailer attracts me to go and see the film more than the poster does as it
is funny, entertaining, light-hearted, and has a groove to it. The poster is nice,
but the trailer attracts me to go and see the film more.
Stardust.
1. We are told the name of the film at the end of the trailer for tactical reasons,
so the audience is intrigued to find out what the name of the film being
advertised is, so they stick to the end of the trailer.
2. We are not told who stars in the film.
3. We see varying action in the trailer, such as slow paced everyday action, fast
paced aggressive action, and weird out of the ordinary action e.g. magic.
4. The music used on the trailer is dramatic towards the end, which gives is an
indication that the film being advertised is dramatic, action-packed etc.
5. The voice of the voiceover is deep, rough, and manly. The voice sounds like
it’s coming from some intelligent, wizard type of character, so it fits in with
the trailer/film perfectly as the film is magic-focused.
6. The speed of the trailer varies, it develops pace as it reaches the end, building
up a climax. It starts off normal paced (in comparison to an actual film), and
then as it reaches its end it fastly cuts between clips of dramatic action.
7. The information we are given in the very last frame of the trailer is the name
of the film, and then the text “coming soon”.
8. The trailer attracts me to go see the film more than the poster does as it is
light hearted, but still dramatic and action filled, and entertains me rather a
lot. The poster looks good, but it doesn’t allow people to fully see what the
film is like.