Guerrilla Marketing

1. Marketing Innovations
Bijubodheswar
Government Arts College, Thiruvananthapuram

2. Guerrilla Marketing

3. GUERRILLA MARKETING
An unconventional methods and techniques to
promote a product, service and/or organization.

4. which is a form of
 irregular warfare and
relates to the small tactics strategies used by
 armed civilians
The term guerrilla marketing was inspired by
Guerrilla warfare
Like guerrilla warfare,
Guerrilla marketing uses
the same sort of tactics in the marketing industry.

5. HISTORY OF GUERRILLA MARKETING
The term guerrilla marketing
founded by Jay Conrad Levinson,
in 1984

15. Is it cost effective….?

16. Do you expect…?
Is it humours ……?
Is it unique…?

17. Is it Normal way ….?

18. Did you expect…?

20. GUERRILLA
TYSKIE BEER
MARKETING

24. Studies shows consumers are 30% more receptive to
advertising while waiting

25. Studies shows consumers are 30% more receptive to
advertising while waiting

27. Guerrilla
marketing is
done through
the full use of
 Time
Energy
Information
Knowledge &
most of all, imagination

28. Guerrilla marketing has a major orientation and emphasis on profit
Guerrilla marketers don’t have unlimited funds but uses smart ways
to work

31. Guerrilla Marketing is
•an advertising strategy
•that focuses on low-cost
•unconventional marketing tactics
•that yield maximum results.