Surrogate Marketing

1. Marketing Innovations
Bijubodheswar
Government Arts College, Thiruvananthapuram

2. SURROGATE
Definition
MARKETING
1
1
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Duplicating Brand Image of one product extensively,
in order to promote, another product of the same
brand
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ORIGINATED IN BRITA
I INI .
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Surrogate advertisements are used to promote and
advertise products of brands when the original product
cannot be advertised on mass media. Some instances
of surrogate advertisements are: Bagpiper Soda,
Cassettes and CDs, Royal Challenge Golf Accessories and
Mineral Water, Imperial Blue Cassettes and CDs etc.

3. EXAMPLES OF SURROGATE
MARKETING
. BACARDI RUM

4. SURROGATE
MARKETING
KINGFISHER

6. SURROGATE
Definition
MARKETING
1
1
--,-~
Duplicating Brand Image of one product extensively,
in order to promote, another product of the same
brand
'' '
..
~
'
.• I ,
.
r
I
'
'
~
ORIGINATED IN BRITA
I INI .
i
I
Surrogate advertisements are used to promote and
advertise products of brands when the original product
cannot be advertised on mass media. Some instances
of surrogate advertisements are: Bagpiper Soda,
Cassettes and CDs, Royal Challenge Golf Accessories and
Mineral Water, Imperial Blue Cassettes and CDs etc.