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CUSTOMER 
CONCEPT 
Today many companies are moving beyond 
marketing concept to the customer concept ,growing 
number of t...
deals with all aspects of acquiring, 
keeping and growing customers 
Customer retention” and “customer 
loyalty 
Relations...
EXAMPLE 
Dilip chhabria is well known car designer.His coampany dilip 
chhabria design pvt. Ltd customizes car as per cust...
SOCIETAL MARKETING 
Societal marketing is an approach that a companies take when 
they are socially responsible. 
SOCIETAL...
DEFINITION 
CORPORATE 
SOCIAL 
RESPOSIBILITY 
SUSTAINABLE 
DEVELOPMENT 
SOCIETAL MARKETING
WHY SOCIETAL 
MARKETING ? 
The reason is that the past two decades have led to tremendous degradation 
of the environment....
EXAMPLE 
Body shop is a cosmetic company found by ANITA RODDICK . 
The company uses only plant based materials for its 
pr...
Eco conscious symbol 
Respects aquatic environment 
Meets strict biodegradability standard 
Limits packaging waste
THE 
SOCIETAL MARKETING 
CONCEPT 
Society 
(human welfare) 
Societal 
marketing 
Consumers 
(want satisfaction) 
Company 
...
Societal  marketing
Societal  marketing
Societal  marketing
Societal  marketing
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Societal marketing

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explains the concept customer concept and societal marketing concept with examples

Published in: Marketing

Societal marketing

  1. 1. CUSTOMER CONCEPT Today many companies are moving beyond marketing concept to the customer concept ,growing number of today’s companies are now shaping separate offers ,services and messages to individual customers. By building high customer loyalty and focusing on customer lifetime value they hope to achieve profitable growth. Marketing concept Customer concept
  2. 2. deals with all aspects of acquiring, keeping and growing customers Customer retention” and “customer loyalty Relationship building blocks increase “consumer lifetime value
  3. 3. EXAMPLE Dilip chhabria is well known car designer.His coampany dilip chhabria design pvt. Ltd customizes car as per customer requirements. He has designed Vanity Van for many stars such as Sanjay Dutt, Shah Rukh Khan. He has also designed the car used in the movie Taarzan: The Wonder Car. In 2010 he designed a special version of Tata Nano.
  4. 4. SOCIETAL MARKETING Societal marketing is an approach that a companies take when they are socially responsible. SOCIETAL MARKETING Potential client Companies philosophy An approach of launching products or services
  5. 5. DEFINITION CORPORATE SOCIAL RESPOSIBILITY SUSTAINABLE DEVELOPMENT SOCIETAL MARKETING
  6. 6. WHY SOCIETAL MARKETING ? The reason is that the past two decades have led to tremendous degradation of the environment. The issue of global warming has become the central topic of debates in almost all international conferences. Moreover, increasing awareness about pollution has created a mass awareness in citizens of various nations. Now as aware customers, people are purchasing products that are eco-friendly. From light bulbs to plastics, today's consumers ensure that they can at least, to some extent, contribute in curbing of the threats of pollution.
  7. 7. EXAMPLE Body shop is a cosmetic company found by ANITA RODDICK . The company uses only plant based materials for its products. It is against Animal testing, supports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet. Thus Body shop is really following the concept of Societal Marketing.
  8. 8. Eco conscious symbol Respects aquatic environment Meets strict biodegradability standard Limits packaging waste
  9. 9. THE SOCIETAL MARKETING CONCEPT Society (human welfare) Societal marketing Consumers (want satisfaction) Company (Profit)

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