Cause marketing involves partnerships between non-profit and for-profit organizations. There are three main forms: traditional cause-related marketing where a portion of sales goes to a cause; consumer fundraising where customers donate to a cause; and event, initiative or program sponsorship. Examples given include Visa donating $1 million to children's literacy and Johnson & Johnson donating part of children's product sales to the World Wildlife Fund. Cause marketing is defined as a corporate social responsibility strategy where a company's promotional campaign both increases profits and benefits society. Association with a non-profit is not required for cause marketing.

1. Marketing Innovations
Bijubodheswar
Government Arts College, Thiruvananthapuram

3. For
CAUSE MARKETING
DEFINITION :
Partnership Between A Non Profit And
Profit Organization.
JAY ALDUOUS Explain
That Three forms of Cause Marketing

4. CAUSE MARKETING
1. Traditional Cause-related Marketing
Consumer Fundraising
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3. Event, Initiative, or Program Sponsorship
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5. EXAMPLES OF CAUSE
MARKETING
•Visa Committed To Donate $1 Million To Children’s Literacy Programs
•Johnson & Johnson Contributed a Portion
of sales from children’s ToiletriesTo
World Wildlife Fund

6. EXAMPLES OF CAUSE
MARKETING
Johnson & Jonson’s- Save children’s
upto the age of 5

7. ..... An offer from a firm to contribute a specified amount of
money to a designated cause when customers engage in
revenue providing exchange
Journal of Marketing - 1988
..... A type of marketing involving the
cooperative efforts of a for-profit business and a
non profit organisation for mutual benefit
Wikipedia 2006
A type of corporate social responsibility in which a
company’s promotional campaign has the dual purpose of
increasing profitability while bettering society
Cause Marketing .com 2017

8. A type of corporate social
responsibility in which a
company’s promotional
campaign has the dual purpose
of increasing profitability while
bettering society
Cause Marketing .com 2017

9. A type of corporate social
responsibility in which a
company’s promotional
campaign has the dual purpose
of increasing profitability while
bettering society
Cause Marketing .com 2017

10. A type of corporate social
responsibility in which a
company’s promotional
campaign has the dual purpose
of increasing profitability while
bettering society
Cause Marketing .com 2017

11. Association with non profit organisation is not a
requirements for cause marketing

12. About the Campaign: Warby Parker’s Buy a Pair,
Give a Pair promotion is simple: for each pair of
glasses they sell, they will donate to their nonprofit
partners to cover the cost of sourcing a pair of
glasses.

13. This would help preserve the
melting ice caps where the polar
bears roam and hunt for survival.
Coca-Cola & World Wildlife Fund (WWF)