Branding, product innovation.pptx
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Product Innovation, Branding, Packaging, Brand loyalty
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Branding, product innovation.pptx
- 1. Product Innovation Bijubodheswar@gmail.com Department of Commerce Govt. College for women, Thiruvananthapuram bijubodheswar-9446552703
- 2. Product innovation • A product or service, which is profitable today, need not be so tomorrow • The existence of the business largely depends upon how best it serves and satisfies its customers • Innovation is the base for survival bijubodheswar-9446552703
- 30. What does it indicate…? bijubodheswar-9446552703
- 32. Brand Name •Individual Brand •Family Brand •Umbrella Brand bijubodheswar-9446552703
- 33. Brand Name • Individual Brand- each product has a unique brand name • Family Brand- One brand name is given for all products (related products) • Umbrella Brand- All products have the name of the company or manufacturer (soaps, chemicals, engineering goods, vehicles are – TATA) bijubodheswar-9446552703
- 37. Brand Name and Trade marks Brand name is a name (made of words and phrases) while while trademark can be a a name, logo, slogan or their their combination. bijubodheswar-9446552703
- 38. Brand Name • A good brand name should be unique and memorable, helping with consumer awareness and fostering brand loyalty. • Some examples of famous brand names - Nike, Amazon, IBM, Puma, eBay, Google, etc. bijubodheswar-9446552703
- 40. Brand Loyalty • Commitment of buyers to a particular brand • Strong attachment of customer towards the brand • Apple • Sony bijubodheswar-9446552703
- 45. Package • Excellent packages will make consumers notice them right away - hopefully enough to convince them to buy yours instead of somebody else's product. • Packaging protects your goods from any external and internal harm. bijubodheswar-9446552703
- 46. Packing Wrapping or covering items, and it has a role in transportation. Packing is utilized to prevent goods from damage, leakage, pilferage, or breakage. It keeps them safe during transit. bijubodheswar-9446552703
- 49. Labelling • Label- verbal information about the product • Label describes the nature, contents, ownership, methods of use , price etc of the product. • Labelling refers to display of information about the product on its container, package or product itself bijubodheswar-9446552703
- 59. Types of Label • Brand Labels: The brand name, trademark, logo, brand message, etc. • Descriptive Label: This label includes product- related information like ingredients, usage information, care, performance, etc. • Grade Label: Grade label states the quality of the product as per the industry standards and legal requirements. An industry may classify its produce as A, B, C, D grade or good, great, best grade etc bijubodheswar-9446552703