This document discusses the marketing mix and its effect on organizational performance. It begins with an outline introducing the topics of what the marketing mix is, the 4Ps (product, price, place, promotion), examples of companies that have succeeded using marketing mix, and recommended reading. Each of the 4Ps are then defined in more detail with examples. The document provides illustrations of marketing mix strategies for several famous brands such as Coca-Cola, Nestle, Starbucks, and recommends further reading on specific company marketing mixes.
How consumers use technology and the impacts on their lives
Ppt marketing mix
1. THE EFFECT OF MARKETING MIX ON ORGANIZATIONAL PERFORMANCE
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2. PRESENTATION OUTLINE
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What do we mean by marketing mix?
What are the 4Ps of marketing mix?
Examples on companies who succeeded in the use of marketing mix
Recommended reading and assignment
3. MARKETING MIX
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Marketing mix is the set of
tactics a business use to
promote and sell its products
in the market.
The marketing mix will assist
us in reaching our target
market
4. MARKETING MIX (4PS)
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Target
market
Product
Promotion
Place
Price
1.Product – What the company is
manufacturing?
2. Price – What is the pricing strategy used by
the company?
3. Place – Where is the company selling?
4. Promotions– How is the company
promoting the product?
5. PHRASES-MARKETING MIX
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1.OMG!! I can see this brand everywhere on social media!!
2.Actually I am addicted to Starbucks coffee ….!
3. I moved to Germany and I find out that my favourite products that I was buying in Cyprus
is also available there. I was so happy!
4. Their prices are more expensive but their quality and customer experience are
unbeatable!
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WHAT IS THE PRODUCT MIX?
Product mix is a subset of
marketing mix
Product mix is the complete set
of products and/or services
offered by the firm
Product mix has dimensions
(length, width, depth)
Product mix is the combination
of total product lines in the
company
Product line is the type of
Product (mobile, television,
detergents, soaps…)
8. WHAT IS THE PRICE MIX?
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Price is a source of income & profits
Other elements of the marketing mix are cost
generators
Through pricing companies are able to support the
cost of production, the cost of distribution, and
the cost of promotion.
9. WHAT IS THE
PLACE IN
MARKETING
MIX?
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The objective is to make
products available in the
right place at the right
time and in the right
quantities
Place in the marketing
sense refers to the
distribution of the
product
10. WHAT IS
PROMOTION IN
THE MARKETING
MIX?
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The promotions mix is the promotion
tools that the company uses to
persuasively communicate customer
value and build customer relationships.
(Kotler,2010)
11. ILLUSTRATIONS OF PROMOTIONAL MIX 11
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Advertising Personal selling
Trade fairs and
exhibitions
Sales promotion Public relations
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Product: widest portfolio in beverage
industry> 3300 products
Price: competition-based strategy
Place: available all over the world
Promotion: associating with lifestyle and
behavior
Coca-Cola
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Price: High margin
profit or
competitive
Place: Nestle has
strong distribution
Product: Four
strategic business
units
Promotion:
Promoting the
strongest brands
Nescafé, Maggi,
KitKat
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Product: Providing premium products/high quality
Place: They have their chains all over the world
Price: The price is relevant to the quality of product
and service
Promotion: They don’t spend so much money on
advertising
