SlideShare a Scribd company logo
THE EFFECT OF MARKETING MIX ON ORGANIZATIONAL PERFORMANCE
Kholoud Fadel
1
PRESENTATION OUTLINE
Kholoud Fadel
2
 What do we mean by marketing mix?
 What are the 4Ps of marketing mix?
 Examples on companies who succeeded in the use of marketing mix
 Recommended reading and assignment
MARKETING MIX
Kholoud Fadel
3
Marketing mix is the set of
tactics a business use to
promote and sell its products
in the market.
The marketing mix will assist
us in reaching our target
market
MARKETING MIX (4PS)
Kholoud Fadel
4
Target
market
Product
Promotion
Place
Price
1.Product – What the company is
manufacturing?
2. Price – What is the pricing strategy used by
the company?
3. Place – Where is the company selling?
4. Promotions– How is the company
promoting the product?
PHRASES-MARKETING MIX
Kholoud Fadel
5
1.OMG!! I can see this brand everywhere on social media!!
2.Actually I am addicted to Starbucks coffee ….!
3. I moved to Germany and I find out that my favourite products that I was buying in Cyprus
is also available there. I was so happy!
4. Their prices are more expensive but their quality and customer experience are
unbeatable!
6
WHAT IS THE PRODUCT MIX?
 Product mix is a subset of
marketing mix
 Product mix is the complete set
of products and/or services
offered by the firm
 Product mix has dimensions
(length, width, depth)
 Product mix is the combination
of total product lines in the
company
 Product line is the type of
Product (mobile, television,
detergents, soaps…)
PRODUCT MIX
DIMENSIONS
7
Product mix
dimensions
Width
Length
Depth
WHAT IS THE PRICE MIX?
Kholoud Fadel
8
Price is a source of income & profits
Other elements of the marketing mix are cost
generators
Through pricing companies are able to support the
cost of production, the cost of distribution, and
the cost of promotion.
WHAT IS THE
PLACE IN
MARKETING
MIX?
9
The objective is to make
products available in the
right place at the right
time and in the right
quantities
Place in the marketing
sense refers to the
distribution of the
product
WHAT IS
PROMOTION IN
THE MARKETING
MIX?
10
The promotions mix is the promotion
tools that the company uses to
persuasively communicate customer
value and build customer relationships.
(Kotler,2010)
ILLUSTRATIONS OF PROMOTIONAL MIX 11
Kholoud Fadel 1/13/2021
Advertising Personal selling
Trade fairs and
exhibitions
Sales promotion Public relations
MARKETING MIX
BY SOME FAMOUS
BRANDS
12
1/13/2021
13
Kholoud Fadel
Product: widest portfolio in beverage
industry> 3300 products
Price: competition-based strategy
Place: available all over the world
Promotion: associating with lifestyle and
behavior
Coca-Cola
14
Kholoud Fadel
Price: High margin
profit or
competitive
Place: Nestle has
strong distribution
Product: Four
strategic business
units
Promotion:
Promoting the
strongest brands
Nescafé, Maggi,
KitKat
15
Kholoud Fadel
Product: Providing premium products/high quality
Place: They have their chains all over the world
Price: The price is relevant to the quality of product
and service
Promotion: They don’t spend so much money on
advertising
RECOMMENDED READING 16
Kholoud Fadel
 Nike marketing mix
 Netflix marketing mix
 Marks& Spencer marketing mix
 Mac cosmetics marketing mix
THANK YOU!! 17
Kholoud Fadel

More Related Content

What's hot

Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
diyasun86
 

What's hot (20)

Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
 
Marketing Mix and Logistics Management
Marketing Mix and Logistics ManagementMarketing Mix and Logistics Management
Marketing Mix and Logistics Management
 
Analysis Marketing Mix And STP
Analysis Marketing Mix And STPAnalysis Marketing Mix And STP
Analysis Marketing Mix And STP
 
Product
ProductProduct
Product
 
Creating Customer Value And Engagement
Creating Customer Value And EngagementCreating Customer Value And Engagement
Creating Customer Value And Engagement
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
2. innovative marketing sustainable marketing
2. innovative marketing   sustainable marketing 2. innovative marketing   sustainable marketing
2. innovative marketing sustainable marketing
 
Marketing mix and 4 p's
Marketing mix and 4 p's Marketing mix and 4 p's
Marketing mix and 4 p's
 
4 P's of the Marketing Mix
4 P's of the Marketing Mix4 P's of the Marketing Mix
4 P's of the Marketing Mix
 
03 marketing mix
03 marketing mix03 marketing mix
03 marketing mix
 
Assignment on 4ps marketing
Assignment on 4ps marketing Assignment on 4ps marketing
Assignment on 4ps marketing
 
V.vijay promotional mix
V.vijay promotional mixV.vijay promotional mix
V.vijay promotional mix
 
International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...International product and pricing policies: Product standardization & adaptat...
International product and pricing policies: Product standardization & adaptat...
 
4 p marketing
4 p marketing4 p marketing
4 p marketing
 
Im presentation
Im presentationIm presentation
Im presentation
 
Unit 1 mkt
Unit 1 mktUnit 1 mkt
Unit 1 mkt
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 

Similar to Ppt marketing mix

Global marketing By Abhi & Shrey
Global marketing By Abhi & ShreyGlobal marketing By Abhi & Shrey
Global marketing By Abhi & Shrey
abhinavpathak
 
Marketing strategy fo the special dark chocolate bar
Marketing strategy fo the special dark chocolate barMarketing strategy fo the special dark chocolate bar
Marketing strategy fo the special dark chocolate bar
Victoria Rock
 
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communications
brgarcia
 

Similar to Ppt marketing mix (20)

3.3. Module 1_ Session 4_ Marketing mIx.pptx
3.3. Module 1_ Session 4_ Marketing mIx.pptx3.3. Module 1_ Session 4_ Marketing mIx.pptx
3.3. Module 1_ Session 4_ Marketing mIx.pptx
 
Developing an effective promotional mix using 10 different promotional tools
Developing an effective promotional mix using 10 different promotional toolsDeveloping an effective promotional mix using 10 different promotional tools
Developing an effective promotional mix using 10 different promotional tools
 
7ps of marketing mix
7ps of marketing mix7ps of marketing mix
7ps of marketing mix
 
product mix.pptx
product mix.pptxproduct mix.pptx
product mix.pptx
 
Chapter-1 Marketing (1).ppt
Chapter-1 Marketing (1).pptChapter-1 Marketing (1).ppt
Chapter-1 Marketing (1).ppt
 
Markma assignment
Markma assignmentMarkma assignment
Markma assignment
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
International promotion
International promotionInternational promotion
International promotion
 
Global marketing By Abhi & Shrey
Global marketing By Abhi & ShreyGlobal marketing By Abhi & Shrey
Global marketing By Abhi & Shrey
 
Elements of Marketing Elements of Marketing
Elements of Marketing Elements of MarketingElements of Marketing Elements of Marketing
Elements of Marketing Elements of Marketing
 
P&G case study analysis
P&G case study analysisP&G case study analysis
P&G case study analysis
 
Advertising.pptx
Advertising.pptxAdvertising.pptx
Advertising.pptx
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Product decision
Product decisionProduct decision
Product decision
 
MARKETING MANAGEMENT – DEFINITION AND CONCEPT
MARKETING MANAGEMENT – DEFINITION AND CONCEPTMARKETING MANAGEMENT – DEFINITION AND CONCEPT
MARKETING MANAGEMENT – DEFINITION AND CONCEPT
 
Global advertising
Global advertisingGlobal advertising
Global advertising
 
Marketing, Marketing mix, 4 p's of marketing, Target Market
Marketing, Marketing mix, 4 p's of marketing, Target MarketMarketing, Marketing mix, 4 p's of marketing, Target Market
Marketing, Marketing mix, 4 p's of marketing, Target Market
 
What is marketing
What is marketingWhat is marketing
What is marketing
 
Marketing strategy fo the special dark chocolate bar
Marketing strategy fo the special dark chocolate barMarketing strategy fo the special dark chocolate bar
Marketing strategy fo the special dark chocolate bar
 
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communications
 

Recently uploaded

Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
ayush20231
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 

Recently uploaded (20)

BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing Agency
 
DSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEODSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEO
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
Mastering Topical Authority for SEO Success
Mastering Topical Authority for SEO SuccessMastering Topical Authority for SEO Success
Mastering Topical Authority for SEO Success
 
Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdf
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content Audits
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32Bioremediation Technology and Services Market Analysis 2024-32
Bioremediation Technology and Services Market Analysis 2024-32
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
 
REAL ESTATE AGENCY BUSINESS BAY DUBAI GOGOLD
REAL ESTATE AGENCY BUSINESS BAY DUBAI GOGOLDREAL ESTATE AGENCY BUSINESS BAY DUBAI GOGOLD
REAL ESTATE AGENCY BUSINESS BAY DUBAI GOGOLD
 

Ppt marketing mix

  • 1. THE EFFECT OF MARKETING MIX ON ORGANIZATIONAL PERFORMANCE Kholoud Fadel 1
  • 2. PRESENTATION OUTLINE Kholoud Fadel 2  What do we mean by marketing mix?  What are the 4Ps of marketing mix?  Examples on companies who succeeded in the use of marketing mix  Recommended reading and assignment
  • 3. MARKETING MIX Kholoud Fadel 3 Marketing mix is the set of tactics a business use to promote and sell its products in the market. The marketing mix will assist us in reaching our target market
  • 4. MARKETING MIX (4PS) Kholoud Fadel 4 Target market Product Promotion Place Price 1.Product – What the company is manufacturing? 2. Price – What is the pricing strategy used by the company? 3. Place – Where is the company selling? 4. Promotions– How is the company promoting the product?
  • 5. PHRASES-MARKETING MIX Kholoud Fadel 5 1.OMG!! I can see this brand everywhere on social media!! 2.Actually I am addicted to Starbucks coffee ….! 3. I moved to Germany and I find out that my favourite products that I was buying in Cyprus is also available there. I was so happy! 4. Their prices are more expensive but their quality and customer experience are unbeatable!
  • 6. 6 WHAT IS THE PRODUCT MIX?  Product mix is a subset of marketing mix  Product mix is the complete set of products and/or services offered by the firm  Product mix has dimensions (length, width, depth)  Product mix is the combination of total product lines in the company  Product line is the type of Product (mobile, television, detergents, soaps…)
  • 8. WHAT IS THE PRICE MIX? Kholoud Fadel 8 Price is a source of income & profits Other elements of the marketing mix are cost generators Through pricing companies are able to support the cost of production, the cost of distribution, and the cost of promotion.
  • 9. WHAT IS THE PLACE IN MARKETING MIX? 9 The objective is to make products available in the right place at the right time and in the right quantities Place in the marketing sense refers to the distribution of the product
  • 10. WHAT IS PROMOTION IN THE MARKETING MIX? 10 The promotions mix is the promotion tools that the company uses to persuasively communicate customer value and build customer relationships. (Kotler,2010)
  • 11. ILLUSTRATIONS OF PROMOTIONAL MIX 11 Kholoud Fadel 1/13/2021 Advertising Personal selling Trade fairs and exhibitions Sales promotion Public relations
  • 12. MARKETING MIX BY SOME FAMOUS BRANDS 12 1/13/2021
  • 13. 13 Kholoud Fadel Product: widest portfolio in beverage industry> 3300 products Price: competition-based strategy Place: available all over the world Promotion: associating with lifestyle and behavior Coca-Cola
  • 14. 14 Kholoud Fadel Price: High margin profit or competitive Place: Nestle has strong distribution Product: Four strategic business units Promotion: Promoting the strongest brands Nescafé, Maggi, KitKat
  • 15. 15 Kholoud Fadel Product: Providing premium products/high quality Place: They have their chains all over the world Price: The price is relevant to the quality of product and service Promotion: They don’t spend so much money on advertising
  • 16. RECOMMENDED READING 16 Kholoud Fadel  Nike marketing mix  Netflix marketing mix  Marks& Spencer marketing mix  Mac cosmetics marketing mix