Headquarter of ebay


Published on

Business Model of E-bay

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • the number you call to get started is on this slide but for your convenience I would suggest that you make an appointment today by scheduling today you are guaranteed an appointment within the next 30 days we will be making appointments during the Q&A panel discussion as well as during the reception
  • Headquarter of ebay

    2. 3. Company profile – Mission & market eBay's mission is to help practically anyone trade practically anything on earth. eBay enables trade on a local, national and international basis. It features a variety of international sites, specialty sites, categories and services MISSION MARKET
    3. 4. <ul><li>Founded in September 1995, by PIERRE OMIDYAR. eBay is a global online marketplace where practically anyone can trade practically anything. </li></ul><ul><li>Today, the eBay community includes more than 90 million active users from all around the world. </li></ul><ul><li>eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. </li></ul><ul><li>eBay India (formerly Baazee.com) was launched in India in 2000 & has become one of India's leading online shopping destinations. </li></ul>
    4. 5. Business Model Largest Online Trading Forum Compelling Trading Environment Trust and Safety Programs Cost-Effective, Convenient Trading Strong Community Affinity Intuitive User Experience
    5. 6. Business Model
    6. 7. Business Model <ul><li>Virtual Storefront </li></ul><ul><li>Information Broker </li></ul><ul><li>Transaction Broker </li></ul><ul><li>Online Marketplace </li></ul><ul><li>Content Provider </li></ul><ul><li>E-Tailer </li></ul><ul><li>Market creator </li></ul><ul><li>Service provider </li></ul>
    7. 8. Type of Website <ul><li>An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. </li></ul><ul><li>It operates in two segments, </li></ul><ul><li>Marketplaces </li></ul><ul><li>Payments </li></ul>
    8. 9. Major Categories <ul><li>Apparel & Accessories </li></ul><ul><li>Books & Magazines </li></ul><ul><li>Cameras & Optics </li></ul><ul><li>Cars, Bikes & CVs </li></ul><ul><li>Charity </li></ul><ul><li>Coins & Notes </li></ul><ul><li>Collectibles </li></ul><ul><li>Consumer Electronics </li></ul><ul><li>Fitness & Sports </li></ul><ul><li>Fun Stuff </li></ul><ul><li>Tools & Hardware </li></ul><ul><li>Watches </li></ul><ul><li>Health, Perfume, Personal Care </li></ul><ul><li>Home, Decor & Furnishings </li></ul><ul><li>Jewellery </li></ul><ul><li>Kitchen & Home Appliances </li></ul><ul><li>Laptops & Computer Peripherals </li></ul><ul><li>Memory Cards, Pen Drives & HDD </li></ul><ul><li>Mobile Accessories </li></ul><ul><li>Mobile Phones </li></ul><ul><li>Movies & Music </li></ul><ul><li>Musical Instruments </li></ul><ul><li>Toys, Games & Baby </li></ul><ul><li>Video & Computer Games </li></ul>
    9. 10. Major services and features <ul><li>Billpoint </li></ul><ul><li>eBay International </li></ul><ul><li>Buy It Now </li></ul><ul><li>eBay Professional Services </li></ul><ul><li>eBay Local Trading </li></ul><ul><li>eBay Premier </li></ul><ul><li>eBay Live Auctions </li></ul>
    10. 11. Consumer Profile <ul><li>The customer profile describes the characteristics of the customer who could really benefit of your product or service </li></ul><ul><li>Business to consumer </li></ul><ul><li>Business to business </li></ul><ul><li>Demographic characteristics </li></ul><ul><li>Economic characteristics </li></ul><ul><li>Social characteristics </li></ul><ul><li>Geographical area </li></ul>
    11. 12. Overview of Auctions <ul><li>Definition of Auction </li></ul><ul><li>“ An auction is a market mechanism by which buyer make bids and sellers place offers “ </li></ul><ul><li>“ Auctions are characterized by the competitive nature by which the final price is reached “ - JAE LEE … Electronic Commerce the 2 nd edition – </li></ul><ul><li>Types of Dynamic Pricing </li></ul>Direct Negotiation Auctions Auctions Reverse Exchange Buyer Seller One Many Many One
    12. 13. Overview of Auctions
    13. 14. Auction Process
    14. 15. MARKETING TOOLS <ul><li>M-Commerce: Transfer of Technology </li></ul><ul><li>Players: ERICSSION Nokia palm </li></ul><ul><li>eBay Anywhere: anywhere eBay wireless </li></ul><ul><li>Strategic Partners: 2ROAM. AT&T </li></ul><ul><li>Mobile Competitors: Yahoo! Mobile & Amazon Anywhere </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Ratings </li></ul><ul><li>Bloging </li></ul>
    15. 16. Payment Mechanism <ul><li>PayPal: http:// www.paypal.com </li></ul><ul><ul><li>Owned by eBay </li></ul></ul><ul><ul><li>Middleman to your bank account or credit card </li></ul></ul><ul><ul><li>Basic account is free </li></ul></ul><ul><ul><li>Learn to pay with PayPal: http:// snipurl.com/ebaypaypal </li></ul></ul><ul><li>Credit/debit cards: Directly through seller </li></ul><ul><li>Online banking: </li></ul><ul><li>Digital wallet </li></ul><ul><li>Digital cash </li></ul>
    16. 17. eBay is #1 for Online Shopping Site eBay Amazon Target Shopzilla.com Shopping.com Wal-Mart Stores Yahoo! Store Overstock.com Yahoo! Shopping NexTag Rank 1 2 3 4 5 6 7 8 9 10 Unique Audience (K) 53,206 39,020 17,646 17,507 16,788 16,164 15,482 14,097 11,173 10,769 Web Page Views (K) 14,325,260 1,824,834 364,929 114,891 116,073 484,573 226,449 321,860 84,266 54,873 Visits Per Person 9.81 3.37 1.95 1.46 1.55 2.05 1.84 2.16 1.52 1.45
    17. 18. Bidding Place your maximum bid
    18. 19. Payment Buyer and seller are notified when the bidding ends PayPal is most often used Seller ships the item to the buyer
    19. 20. Security Policy/Mechanism <ul><li>Protecting your Privacy </li></ul><ul><li>User Agreement </li></ul><ul><li>Rules of buyers </li></ul><ul><li>Rules of sellers </li></ul><ul><li>Rules for everyone </li></ul><ul><li>Feedback Policy </li></ul>
    20. 21. Marketing strategy of eBay <ul><li>Basic steps to building a solid marketing plan </li></ul><ul><li>The latest and greatest tools to build your eBay business </li></ul><ul><li>Critical visual and presentation techniques </li></ul><ul><li>Secrets of professional advertising copywriters that help you create outstanding and persuasive item descriptions </li></ul><ul><li>Advanced marketing and promotional strategies that help you grow your eBay business exponentially </li></ul><ul><li>Keys to Gold Star Customer Service and ways to turn one-time shoppers into lifetime loyal customers </li></ul><ul><li>Proven, comprehensive planning and business-building strategies that take your business to the next level </li></ul>
    21. 22. Competitors Yahoo! Amazon AOL Autobytel.com Wal-Mart Macy’s Sam’s Club Dell HomeDepot MSN Buy.com
    22. 23. Porter 5 Force Model Of eBay
    23. 24. Customer relationship <ul><li>According to eBay statement about Customer relationship- Good customer service before AND after the sale is key to getting buyers to buy from you and come back. Save time while making buyers happy </li></ul><ul><li>Automate answering buyer questions </li></ul><ul><li>Offer repeat purchase incentives </li></ul><ul><li>Do email marketing </li></ul>
    24. 25. Privacy Policy <ul><li>Scope </li></ul><ul><li>Controlling and Processing Parties </li></ul><ul><li>Collection </li></ul><ul><li>Marketing </li></ul><ul><li>Use </li></ul><ul><li>Our Disclosure of Your Information </li></ul><ul><li>Information You Share on eBay </li></ul><ul><li>Using Information on eBay </li></ul><ul><li>Cookies </li></ul><ul><li>No Spam, Spyware or Spoofing </li></ul><ul><li>Account Protection </li></ul><ul><li>Accessing, Reviewing and Changing Your Personal Information </li></ul><ul><li>Security </li></ul><ul><li>Third Parties </li></ul><ul><li>General </li></ul>
    25. 26. Third Party Certifications <ul><li>A Third Party Grading Service or TPG Service is a company that provides the service of authenticating and determining the state of preservation of a coin. They are called Third Party because they have no vested interest in either the buyer or the seller and are independent of both .  </li></ul><ul><li>ICG - Independent Coin Grading - 7901 East Belleview Avenue, Suite 50  - Englewood, CO 80111 </li></ul><ul><li>NCS - Numismatic Conservation Services, L.L.C. (a division of NGC) - P.O. Box 4750 - Sarasota, FL 34230 </li></ul><ul><li>NGC - Numismatic Guaranty Corporation of America - P.O. Box 4776 - Sarasota, FL 34230 </li></ul><ul><li>PCGS - Professional Coin Grading Service - P.O. Box 9458 - Newport Beach, CA 92658 </li></ul>
    26. 27. User Friendliness <ul><li>eBay is very user friendly and easy to use. In my opinion, the &quot;user friendliness&quot; increases when you use Paypal, which allows for easy payments for your buyers and easy depositing into your checking account. It is also much easier when you set up your checking account with eBay so listing fees can be paid automatically.  </li></ul>
    27. 28. Ethical Policy <ul><li>We believe people are basically good </li></ul><ul><li>We recognize and respect everyone as a unique individual </li></ul><ul><li>We believe everyone has something to contribute </li></ul><ul><li>We encourage people to treat others the way they want to be treated themselves </li></ul><ul><li>We believe that an honest, open environment can bring out the best in people </li></ul>
    28. 29. What’s Before Ebay:(past) <ul><li>Direct communication </li></ul><ul><li>Telephone communication </li></ul><ul><li>Reference </li></ul><ul><li>Limited number of categories </li></ul>
    29. 30. Present specification of ebay: <ul><li>Online communication </li></ul><ul><li>Many categories </li></ul><ul><li>Feedback </li></ul><ul><li>Rating </li></ul><ul><li>Blogging </li></ul>
    30. 31. Future enhancement for ebay: <ul><li>VOIP->Voice-Over Internet Protocol. </li></ul><ul><li>Video Conferencing between users. </li></ul><ul><li>Video about the product. </li></ul>
    31. 32. SWOT ANALYSIS THREAT Simple and easy to imitate Fraud trading (Trust Issues) System Security & reliability OPPORTUNITY e-Commerce is increasing Chances for M-commerce Possibility to expand high cost product Small competitor’s dismiss WEEKNESS Decrease in growth rate Trust issues between buyers & sellers Oriented in P2P market Community power STRENGTH First mover advantage Large and impenetrable market share the scale of bidders &sellers No traditional retailing cost structure
    32. 33. <ul><li>Sign up today for a free phone consultation with Promotion Code “JCK2006.” This $500 value is FREE to all seminar attendees </li></ul><ul><li>For information on the other programs covered today: </li></ul><ul><li>Seller On Ramp Sign up today or call 1-866-304-EBAY using “JCK2006” </li></ul><ul><li>Stores Visit http://www.ebay.com/stores </li></ul><ul><li>ProStores Visit http://www.prostores.com </li></ul><ul><li>Trading Assistants Visit http://www.ebay.com/ta </li></ul><ul><li>Certified Providers Visit http:// solutions.ebay.com </li></ul><ul><li>Private Marketplace Visit http:// www.ebay.com/privatemarketplace </li></ul>RESOURCES FOR YOU
    33. 34. Summary <ul><li>eBay Will be the Best e-biz Leading Company </li></ul>