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E-Commerce:A Revolution in the WayWe Do Business
There is no finish line…      – Nike Corporate Motto
What is electroniccommerce (e-commerce)? Financial business  transaction that occurs  over an electronic  network Someti...
How are e-commerce transactionsconducted? Primarily through desktop  computers Wirelessly using handheld  Web-enabled de...
What is a bricks-and-mortar business?   Company with a    physical location,    such as Wal-Mart or    Kmart
What is a clicks-and-mortar business? Company with a bricks-and-mortar  location as well as an online presence Some comp...
What is an electronic storefront?   add to cart   Web site    where e-    retailer    displays its    products   Shoppin...
What is a shopping bot?  Web site that   searches for   the best price   on a specific   product  Also called a   shopbot
What is business-to-consumer(B-to-C or B2C) e-commerce?   Sale of    products or    services from    a business to    the...
What is consumer-to-consumer(C-to-C or C2C) e-commerce?   Individuals    using Internet    to sell    products to    othe...
What is business-to-business(B-to-B or B2B) e-commerce? Sale and exchange of products and service  between businesses Ma...
E-Commerce Stats
What is business-to-employee(B-to-E or B2E) e-commerce? Sale and exchange of products and service  between a business and...
What are some advantages of e-commerce? • Global market 24/7 • Businesses have access to 459 million people with Internet ...
Revenue Streams           Sales           Subscriptions           Banner ads           Pop ups           Web searches...
Building Traffic The   3Cs Approach  • Content, community, and commerce Keywords and Search Engines  • Choose name and p...
Building Traffic (continued) Marketing  • Online advertising methods include    banner ads, pop-up ads, and e-mail  • Off...
Electronic Payment Systems   Electronic cash (e-cash or digital cash)    • Provides a private and secure method of      t...
Ecommerce Spending Trends At the end of 2008, worldwide e-commerce  is expected to exceed $470 brillion. By 2010:    -  ...
Consumer Concerns   A recent poll of Americans Found that    • 13% had no fears about E-Commerce    • 53% had concerns of...
Limitations Bandwidth or data capacity Comfort Factor Security Privacy
What factors lead to customer loyalty? Best storefronts are  efficient and easy to  use Customers who  must wait more th...
Fun thought…       People are more violently opposed        to fur than leather because its safer        to harass rich w...
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Ecommerce (2)

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Ecommerce (2)

  1. 1. E-Commerce:A Revolution in the WayWe Do Business
  2. 2. There is no finish line… – Nike Corporate Motto
  3. 3. What is electroniccommerce (e-commerce)? Financial business transaction that occurs over an electronic network Sometimes called e-business
  4. 4. How are e-commerce transactionsconducted? Primarily through desktop computers Wirelessly using handheld Web-enabled devices M-commerce E-commerce that takes place using mobile devices
  5. 5. What is a bricks-and-mortar business? Company with a physical location, such as Wal-Mart or Kmart
  6. 6. What is a clicks-and-mortar business? Company with a bricks-and-mortar location as well as an online presence Some companies have online presence without physical locations • E*Trade and Amazon.com
  7. 7. What is an electronic storefront? add to cart Web site where e- retailer displays its products Shopping cart allows customer to collect purchases Also called online catalog
  8. 8. What is a shopping bot?  Web site that searches for the best price on a specific product  Also called a shopbot
  9. 9. What is business-to-consumer(B-to-C or B2C) e-commerce? Sale of products or services from a business to the general public
  10. 10. What is consumer-to-consumer(C-to-C or C2C) e-commerce? Individuals using Internet to sell products to other individuals • Online auction, such as eBay
  11. 11. What is business-to-business(B-to-B or B2B) e-commerce? Sale and exchange of products and service between businesses Many businesses engage in both B2B and B2C Supply chain creates and distributes products
  12. 12. E-Commerce Stats
  13. 13. What is business-to-employee(B-to-E or B2E) e-commerce? Sale and exchange of products and service between a business and its employees Usually through an intranet
  14. 14. What are some advantages of e-commerce? • Global market 24/7 • Businesses have access to 459 million people with Internet access • Lower operating costs • Customers can conduct price comparisons easily • Feedback can be immediate • Changing information can be available quickly • FAQ (frequently asked questions) pages can provide easy access to customer support • Ability to gather customer information, analyze it, and react • New and traditional approaches to generating revenue • Manufacturers can buy and sell directly, avoiding the cost of the middleman • Distribution costs for information reduced or eliminated • Options to create a paperless environment
  15. 15. Revenue Streams  Sales  Subscriptions  Banner ads  Pop ups  Web searches • Paid listings • Paid inclusion • Search engine optimizationhttp://www.zetetic.com/domain-name-sales.html
  16. 16. Building Traffic The 3Cs Approach • Content, community, and commerce Keywords and Search Engines • Choose name and product names that best describe business purpose and features • Select descriptive domain names • Business-related keywords can be listed in the HTML meta tag 16
  17. 17. Building Traffic (continued) Marketing • Online advertising methods include banner ads, pop-up ads, and e-mail • Offline advertising methods include magazines, newspapers, radio, and television 17
  18. 18. Electronic Payment Systems Electronic cash (e-cash or digital cash) • Provides a private and secure method of transferring funds • PayPal – Best-known e-cash provider E-cash benefits • Privacy - hides account information from vendors • Convenient if seller cannot process a credit card Smartcards • Credit cards with embedded microchips 18
  19. 19. Ecommerce Spending Trends At the end of 2008, worldwide e-commerce is expected to exceed $470 brillion. By 2010: - 71% of US consumers will use the Internet to shop - 50% of ALL retail sales will be influenced by the Internet
  20. 20. Consumer Concerns A recent poll of Americans Found that • 13% had no fears about E-Commerce • 53% had concerns of privacy and security • 20% cited the inability to inspect products closely over the Internet • 3% do not like to wait for delivery
  21. 21. Limitations Bandwidth or data capacity Comfort Factor Security Privacy
  22. 22. What factors lead to customer loyalty? Best storefronts are efficient and easy to use Customers who must wait more than eight seconds for a page to download usually will click to another site
  23. 23. Fun thought…  People are more violently opposed to fur than leather because its safer to harass rich women than motorcycle gangs.

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