2. • Platform for insight driven marketing services
• Conceived for brands & advertising agencies
• Developed by b-sm@rk LTD, estabilished in 2010 in Ireland
• Winner of awards in EU and US
• $500K raised from irish-italian investors
3. • Affective computing (Picard 1994): systems that recognize,
interpret and simulate human emotions
• Intelligent education environment: understanding learners’
emotions and detecting their frustration (Tian et al 2014)
• Several hardware sensors in development on this purpose
4. • MySmark EDU was tested in 2011, 2012 and 2013 at
University of Camerino, Italy
• Courses in Computer Science, Biology, Veterinary
5. • N-parameters GUI widget + emotional tagging GUI widget
• MySmark EDU currently deployed as a plugin for the LMS
Moodle
• Downloaded >240 times from moodle.org
6. useful to teachers?
We think it can help improve teaching by:
• Punctual, timely feedback
• Sampling expectations
• Sampling engagement
• Checking learning (quiz form)
• Sampling sentiment of the class
7. useful to learners?
We think it can positively impact on:
• Motivation
• Attention, engagement
• Participation, interaction
• Puntual test of effective learning
8. Paolo Panizza
CTO, founder
Nicola Farronato
CEO, founder
Nicola Cannata
MySmark EDU
Alessandro Oltramari
Semantic R&D
Fabio Alessandrelli
Chief Dev
