Mel Berger Personal Value Proposition
- 1. Value Proposition High performanceresults-driven marketing leader with in-depth experience in industries undergoing rapid change Strategic Results Focused Results Focused Effective Marketer Strategic Results Focused Results Focused Effective Marketer • Segmentation and analysis •• Marketing dashboard Marketing dashboard • End-to-end customer experience • Segmentation and analysis •• Marketing dashboard Marketing dashboard • End-to-end customer experience • Buyer value research •• Measurable outcomes Measurable outcomes • Multi-channel B2B, B2C & B2B2C • Buyer value research •• Measurable outcomes Measurable outcomes • Multi-channel B2B, B2C & B2B2C • Brand equity and positioning •• Fact-based research Fact-based research • Salesforce.com analytics/insight • Brand equity and positioning •• Fact-based research Fact-based research • Salesforce.com analytics/insight • Internal and external alignment •• Forecasting and planning Forecasting and planning • Integrated marketing • Internal and external alignment •• Forecasting and planning Forecasting and planning • Integrated marketing • Strategic partnership development •• ROI focus ROI focus communications built around • Strategic partnership development •• ROI focus ROI focus communications built around differentiated value differentiated value • Thought leadership focus • Thought leadership focus Leader and Communicator Leader and Communicator Mel Berger Business Driven Initiatives Business Driven Initiatives • Apply situational leadership • Establish pillars of strategy to foster • Apply situational leadership • Establish pillars of strategy to foster • Facilitate and lead change via cross- • Facilitate and lead change via cross- Strategic Marketing & operational excellence functional teams operational excellence functional teams Marketing Communications • Create fact-base of understanding of • Build marketing capabilities • Create fact-base of understanding of • Build marketing capabilities market segments/dynamics for better • Optimize resources for efficiency and market segments/dynamics for better • Optimize resources for efficiency and 617.852.9653 decision making effectiveness decision making effectiveness • Leverage sales force productivity • Develop strong relationships • Leverage sales force productivity • Develop strong relationships melberger200@verizon.net systems for marketing excellence systems for marketing excellence Experience Education Values Experience Education Values • Energy / utilities • Harvard Business School: MBA in • Honesty and integrity • Energy / utilities • Harvard Business School: MBA in • Honesty and integrity • Financial services Marketing • Accountability and resourcefulness • Financial services Marketing • Accountability and resourcefulness • Applied technology • Boston University: BA in Economics • Dedication and loyalty • Applied technology • Boston University: BA in Economics • Dedication and loyalty • New product development / launch • Boston Latin School • Adaptability and resilience • New product development / launch • Boston Latin School • Adaptability and resilience • Data-base driven direct marketing • Discipline and persistence • Data-base driven direct marketing • Discipline and persistence • Consulting and value-added • Consulting and value-added marketing support services marketing support services