Gam3 business plan proposal
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Theoretical PowerPoint presentation about: A Computer games company business plan, featuring research, game ideas and future progressions.
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Gam3 business plan proposal
- 2. * -To establish Gam3 as a reputable online game developer and company * -To give our consumers a technologically advanced online platform and community * Promote DLC (down-loadable Content) *
- 3. * Gam3’s mission is to provide a technologically advanced online gaming platform and community to its consumers, with continuous devolvement and opportunities for its players. *
- 4. * Online developer * Different themes/genres * MMO focus (communities and experience) *
- 5. New launch: * Lord and Lands: * The Right to Rule – MMO Slasher Potential Future Projects: * Disc Jockey – Music * Front Man – music * The Mall – Fashion * 220*C - Cooking *
- 7. *
- 9. Age “In the U.K. computer and video game sales grew 6% in 2012” Under 18 18-49 50+ “22% of most frequent game players say they pay to play online games” Gender Female Male *
- 10. “In 2012, The PC market sold 20 million units and is continually growing” *
- 11. Competition * The gaming market is saturated however, there is always a need for new games as the technology is constant evolving and more and more people are participating and playing. Direct Competitors * World of Warcraft, Chivalry, War of the Roses and Mount and Blade are great examples of successful direct competitors. Indirect Competitors * There is various indirect competitors which follow a similar nature to gam3’s. *
- 12. * Steam had 5.5m users logged in * Our exposure will be relying on social media platforms such as Facebook, twitter and bloggers to create a large online audience prior to launch. * This will create a pull strategy, where the online buzz and relationships formed via the social networking sites and followers of the bloggers will then be intrigued and drawn to play the trial game and tell friends about it. *
- 13. * Pre-determined * Beta Testing * Advertising * Community *
- 14. * We have credibility * We have capital * We have fan base for research *
- 15. * Online - Cheaper - Green - Less Risk *
- 16. * Unreal Dev Kit - £ 99 – Percentage of sales after £50,000 profit. * Autodesk 3dsMax - £3200 * Autodesk Mudbox - £795 - Network Deals * Photoshop - £350 * FL Studio - £200 * Office Space - £450 Month * Computers and equipment - £10,000 *
- 17. *
- 18. * Programmer – 2-3 * Artist -1 Lead -2-3 part time * Audio Engineer -2 * Animators/Modellers - 4 * Web Developer - 1 * Support and Accounts/PA - 1 *
- 19. Annual expenditure: Business model C minimal investment breakeven requirements per annum Cost (Single Unit) internal expenditure: office, machinery and software Autodesk 3ds Max software Autodesk Mudbox software Photoshop software FL Studio software Office Space rental, electricity, water Dev Kit Dev Kit percentage (2% over 50K) Hardware purchase: Computer and equipment funding Units SubTotal £3,200.00 £795.00 £350.00 £200.00 £450.00 £99.00 £0.20 2 2 2 1 12 1 7000 £6,400 £1,590 £700 £200 £5,400 £99 £1,400 £10,000.00 1 Total £10,000 £25,789 outside resourse: wages Programmer Artist Audio Engineer Animator/Modeller Web Developer Advertising Support and Accounts/PA Level Designer £35,000.00 £30,000.00 £15,000.00 £15,000.00 £36,000.00 £20,000.00 £6,000.00 £20,000.00 1 1 0 0 0 1 1 0 £35,000 £30,000 £0 £0 £0 £20,000 £6,000 £0 £91,000 £116,78 9 total expenditure: Sales projection: option 1 Digital component Game Launch Upgrade package DLC sales units £15.00 £10.00 5000 4200 £75,000 £42,000 £117,000 option 2 Digital component Game Launch Upgrade package DLC £211 profit £17.50 £10.00 4700 3460 £82,250 £34,600 £116,850 £61 profit *
- 20. *Think Gam3 * The new exciting gaming platforms * 10/10 graphics * 10/10 audio * 10/10 playability * Community Approved *