Tyler Scott proposes branding a new personal finance business called "Vest" targeted towards millennials. Vest would provide quality financial guidance and tools to help users "Invest in You" through a simple interface available online and via mobile apps. The brand aims to have a bold yet casual identity with a voice that is smart, helpful and empowering using little financial jargon. Vest would offer the most used online financial tools for budgeting, savings, retirement planning and more through an educational approach.

1. Vest Financial
Tyler Scott
A proposal to brand a personal finance business to
millennials.

2. We Start Fresh
• Great reputation of current brand backs new brand
• Cutting edge, bold, & smart financial guidance
• Current brand backing provides authenticity, professionalism, & trust
“Vest provides you with quality financial guidance from
a reputable financial brand through simple, easy, &
customizable tools that empower you to Invest In You”
2

3. Vest Brand Profile
Brand name
• Vest, Invest in You
• Cutting edge, professional, guiding
Brand identity
• Bold, current, casual, simple, original
Brand voice
• Smart, helpful, empowering, honest,
witty
• Little financial jargon
3
Renan Vizzotto profile for Italian Industrial Design Studio

4. VestApp
• Online & mobile accessible
• Simplified & visual interface
• Offers the most used online tools
• Free educational clips
4

5. Invest In You
5
Your Investments
Calculate Payments
Educate Yourself
FAQ’s
Chat With Your Advisor

6. Your Investments
6
Retirement
Savings
Insurance
Budget
Back

7. Educate Yourself
7
Vest News & Updates
Tips To Save
Videos & Quizzes
How It All Works
Back

8. Credits
Petzold, Dirk. "Industrial Design Studio - Branding by Renan
Vizzotto." WE AND THE COLOR. We and the Color, 8 Jan. 2014.
Web. 13 Nov. 2014. <http://weandthecolor.com/industrial-
design-studio-branding-renan-vizzotto/34031>.
Vizzotto, Renan. Brand for Italian Industrial Design Studio. Digital
image. Behance. Renan Vizzotto, n.d. Web. 13 Nov. 2014.
<https://www.behance.net/gallery/10195199/Brand-for-Italian-
Industrial-Design-Studio>.
8

9. I AM TYLER SCOTT
@iamtylerscott
iamtylerscott.com
linkedin.com/in/iamtylerscott
9