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Business proposal


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Business proposal

  1. 1. Any properly conceived idea, service, project, plan whether theoretical or practical in nature, put forward for action or implementation is a proposal
  2. 2. A proposal is a document that requests supportusually money- for work a proposer wants to do. what makes a proposal a proposal is that it asks the audience to approve, fund, or grant permission to do the proposed project.
  3. 3. To buy a service  To convince the reader of the existence of a situation and to take a course of action  To convince your department of your need for a new technology  To provide you with funds (loan/grant) 
  4. 4.  Internal and External-according to the target audience  Solicited and unsolicited-according to the source  Business Proposal, Research Proposal, Technical Proposal- according to contents and objectives of the proposal
  5. 5.  Internal proposal: If you write a proposal to someone within your organization, it is an internal proposal. With internal proposals, you may not have to include certain sections (such as qualifications), or you may not have to include as much information in them.  External proposal is one written from one separate, independent organization or individual to another such entity.  Solicited proposal: If a proposal is solicited, the recipient of the proposal in some way requested the proposal. Typically, a company will send out requests for proposals (public announcements requesting proposals for a specific project ) through the mail or publish them in some news source.  Unsolicited proposals are those in which the recipient has not requested proposals. With unsolicited proposals, you sometimes must convince the recipient that a problem or need exists before you can begin the main part of the proposal.
  6. 6. Written to someone within your organization. example: The chairman of a company asks the personnel manager to develop a training program for the new recruits  No need to include qualifications/bulky information  Can be submitted in the form of manuscript/memo.  Content of an internal memo comprises of the problem, suggested solution, the financial effect and how the suggested plan is better than the existing one
  7. 7. Written from one separate, independent organization or individual to another such identity .  Recipients could be existing or prospective clients  ex: An independent consultant can propose to do a project for another firm / An advertising agency may propose to design a scheme for a nationwide ad campaign for a bank
  8. 8.   Are the basis on which decisions are taken within the organization Are the basis on which contracts could be drawn up  Are not competing with other proposals  Not a legal binding Internal     Are prepared for recipients outside the organization Are meant for internal decision making May often compete for business If accepted, external proposal become legal binding External
  9. 9.  Response to some invitation by other companies  Companies invite proposals from goods/service providers to compete for the business. Such invitations are called Request for Proposals (RFP) RFP contains details about the project, its nature, specifications, a time frame and an approximate cost    RFPs are sent to various reputed companies and are also published in newspapers and magazines As a response to such invitations, business proposals are made
  10. 10.        Generally promotional in nature When you initiate a proposal yourself Generally persuasive in nature and claim to solve an existing problem in a company Form of detailed advertisement/brochure that introduces the company to prospective customers showing variety of services it could provide , range of expertise it possesses and possibly earlier clientele Can be internal/external Ex: you perceive that some changes in the hiring policies of your company could improve morale and performance of company’s employers-unsolicited internal Ex: a govt agency is attempting to improve working conditions and advertises the availability of funds for rectifying common problems. The agency invites any qualified person to submit a grant proposal using agency’s guidelines.-external solicited document
  11. 11. Classification According to Contents and Objectives of the Proposal Business Proposal-If a proposal deals with any aspect of business , commerce or industry  Research Proposal-If it is concerned with a project requiring scientific enquiry or systematic investigation  Technical Proposal-When the objective of proposal is to modify or create something requiring technical knowledge and skills. 
  12. 12. AIDA (Attention, Interest, Desire, Action)  Attention-is caught towards what is being proposed  Interest-is created by pointing out how the plan would be executed  Desire- to accept by highlighting the benefits or advantages that would accrue  Action-An impulse for action is induced by persuasive reasoning
  13. 13. Title Page  Cover of the proposal  Contains-title, name & designation of proposer, name of the organization to which he belongs to, month & yr of submission 2. Table of Contents-given only when the proposal is long running into 15 or more pages 1.
  14. 14. 3. Executive summary Summary of entire proposal  Problem  Solution (what will take place/how many people will benefit/where it will operate/for how long/who will staff it)  Funding requirements  Organization & its expertise 4. Statement of the Problem Enables the reader to learn more about the issues  Presents the facts and evidence that support the need for the project  Establishes that your organization understands the problem and can reasonably address them
  15. 15. 5. Objectives To what extent your proposal is going to solve the problem or effect the change should be clearly specified  May be listed in terms of long term and short term goals
  16. 16. 6. Technical Plan Describe In technical terms how the proposal would solve the problem  Discuss theoretical principles / analytical or experimental methods to be followed  Equipment/instruments/materials needed and how you are going to utilize them to execute the proposed project.  In case of production of a new instrument, component or part of a machine, highlight technical/operational advantages that would accrue from it.
  17. 17. 7. Management Plan  Describes how you will accomplish the proposed task  Indicates plan of action (division of work/time required for completion), facilities required/personnel who will execute the project  Plan of action should specify how work will be divided, who will be responsible for each division and time required  Provide a brief description of qualifications , achievements and experience of personnel involved in execution
  18. 18. 8. Cost Estimate Kingpin in the proposal  Solicited-cost data required would be already indicated, only supply information  Unsolicited-show all the items of anticipated expenditure  Estimate should be realistic & complete  Include the amount required for the following itemsmaterials/equipment/computer time/lab testing/salaries of personnel /travel/office/contingencies/infrastructural facilities (land, building, water, electricity..)  9. Conclusion (optional)-state briefly the significance of the project and highlight once again the benefits
  19. 19. Cover Letter/Memo with Separate Proposal-Write a brief cover letter/memo and attach the proposal after it  Business Letter proposal-Put the entire proposal within a standard business letter  Memo Proposal-Put the entire proposal within a standard office memorandum 
  20. 20. Times Roman  10-12 point type  Use of color whenever possible  Extensive use of graphics 
  21. 21. Who (will do the work/is responsible or to be contacted)  What (needs to be done or delivered/cost)  Where (will the work be done/will it be delivered)  How (will it be managed/long will it take/will the work benefit the customer)  When (will you start/will the project be complete/is payment due)  Why (should the customer selected the proposal) 
  22. 22.        Specify the scope clearly. Be realistic in your estimate of time, money and personnel required. Establish your credentials for accomplishing the task. Highlight the benefits that would accrue to the customer. Keep the proposal short and precise. Use plain language. Ensure that the presentation and layout are neat and attractive.