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Lean Marketing Game

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This is an introduction to the Lean Marketing Game.

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Lean Marketing Game

  1. 1. Lean Marketing Game <br />Business901<br />
  2. 2. <ul><li>Identify Value
  3. 3. Map Value Stream
  4. 4. Create Flow
  5. 5. Establish Pull
  6. 6. Seek Perfection</li></ul>In Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated by Womack and Jones, the authors introduced the five core concepts.<br />
  7. 7. The Experience Economy by B. Joseph Pine and James H. Gilmore<br />introduced work as a Theater & Every Business a Stage<br />
  8. 8. Setting the Stage<br />Business901<br />
  9. 9. It takes more than one to play! <br />
  10. 10. This is the board.<br />Simple but it could take up a wall<br />Line of Interaction<br />Line of Visibility<br />Line of Internal Interaction<br />
  11. 11. There is a deck of cards for each <br />progression of economic value and value Intelligence <br />The Experience Economy by B. Joseph Pine and James H. Gilmore<br />
  12. 12. Each Deck has 4 Categories <br />Audience<br />Customer Actions<br />Actors<br />Your Company's<br />Engagement Team <br />Environment<br />Visible to Customers <br />Back Stage<br />Support not seen by Customers <br />
  13. 13. On 1 side is an actual example <br />Audience<br />Customer engages with outside sales on particular project need. <br />Actors<br />Sales discusses opportunity seeking understanding of present situation, next steps of process. Recommends available resources customer can draw from. <br />Environment<br />Web Portal is created for customer with needed files uploaded and internal contacts that may be needed. <br />Back Stage<br />Purchasing updates pricing and availability of external support required. IT assures web portal is functioning.<br />
  14. 14. The other side is blank! <br />
  15. 15. The Game!<br />Business901<br />
  16. 16. Identify Value <br /> Game starts with the Customer Experience<br />
  17. 17. Pick where you are at in the market place <br />for a particular Product(Service)/Market! <br />For example you may be selling services!<br />Choose<br />
  18. 18. Separate your cards and place on Board! <br />Audience<br />Customer Actions<br />Actors<br />Your Company's<br />Engagement Team <br />Environment<br />Visible to Customers <br />Back Stage<br />Support not seen by Customers <br />
  19. 19. Decide which happens before purchase and after purchase and by who!<br />Customer Experiences (Actions)<br />Line of Interaction<br />On Stage Actions<br />Line of Visibility<br />Back Stage Actions<br />Line of Internal Interaction<br />Support Processes<br />
  20. 20. The result looks something like this!<br />Customer Experiences (Actions)<br />Line of Interaction<br />On Stage Actions<br />Line of Visibility<br />Back Stage Actions<br />Line of Internal Interaction<br />Support Processes<br />
  21. 21. Put in order and post reaction to each customer experience. Not every experience requires a reaction. <br />Customer Experiences (Actions)<br />On Stage Actions<br />Back Stage Actions<br />Support Processes<br />
  22. 22. You can name the columns if you would like <br />
  23. 23. Use answer key to create discussion<br />4<br />5<br />1<br />2<br />3<br />10<br />9<br />6<br />7<br />8<br />15<br />14<br />12<br />11<br />13<br />17<br />20<br />16<br />18<br />
  24. 24. Advance work includes a Kanban <br />and limiting Work in Process <br />
  25. 25. More advance work includes setting <br />your budget.. <br />
  26. 26. and creating self-organizing teams<br />Sales<br />Service<br />Service<br />IT<br />Marketing<br />Sales<br />Sales<br />Acctng<br />Service<br />Sales<br />Service<br />IT<br />Purchasing<br />Marketing<br />IT<br />Vendor<br />Partner<br />Vendor<br />Consultant<br />
  27. 27. For all of the Lean waste zealots out there <br />Why are you doing these? <br />
  28. 28. Flip the cards over and start <br />Customer Experiences (Actions)<br />On Stage Actions<br />Back Stage Actions<br />Support Processes<br />
  29. 29. Establishing customer touch points! <br />Customer Experiences (Actions)<br />
  30. 30. Documenting your front stage reactions<br />On Stage Actions<br />
  31. 31. Determine support and environment needed <br />Back Stage Actions<br />
  32. 32. Determine internal and external <br />partners and vendors<br />Support Processes<br />
  33. 33. Discuss and arrange in order <br />
  34. 34. You have <br />Mapped your Value Stream<br />
  35. 35. This is only Scene 1, Take 1<br />
  36. 36. Lean Marketing House <br /><ul><li>Identify Value
  37. 37. Map Value Stream
  38. 38. Create Flow
  39. 39. Establish Pull
  40. 40. Seek Perfection</li></ul>There is so much more!<br />
  41. 41. Lean Marketing House<br />28 Day Program<br />Connecting Learning to Implementation!<br />Recorded Webinars for you to watch at your leisure<br />Workbooks with each webinar<br />Social Learning Web Community <br />After Program Assistance on Web Community<br />Weekly email support<br />Live Sessions dedicated to Playing the Lean Marketing Game<br />
  42. 42. Resources Used<br />Books:This is Service Design Thinking: Basics - Tools - CasesLean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and UpdatedThe Experience Economy: Work Is Theater & Every Business a Stage<br />Websites: Business901” http://business901.com<br />Sign Up for the Next Session of the <br />Lean Marketing House <br />Limited Space<br />
  43. 43. Visit the Business901 Website <br /><ul><li>Over 80 Free eBooks
  44. 44. Regular Blog Posts
  45. 45. Podcast with Celebrated Authors, Industry Practitioners and Leading Thought Leaders</li></ul>Our Mission is to bring <br />Continuous Improvement <br />to Sales and Marketing.<br />Thanks for taking the time to view the presentation. <br />Business901 Copyright 2011<br />

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