2. We gathered feedback to target our ‘ideal fan’
we described when thinking about the
treatment of our music video: Full time
students with high disposable income.
We used our own social networking sites (e.g.
facebook) to gather opinions
Our music video was screened to AS Media
students and their feedback was gathered
YouTube user comments were reviewed on
our music video
We shown the video to people in college and
asked for feedback.
3.
4. Some students said
the pace of editing
was good
Vast majority of AS
Media group
described it was
‘good’’ Almost everyone we
asked understood
the plot however
some had no idea
Friends described it
as ‘cute’ and said it
was good.
Those
understanding
the plot liked
Overall the characters it!
were liked and mise-
en-scene was said to be
good.
5. We can’t really see our male character as
he walks in – the female character also
pulls a weird expression before we even
see our character (which is aimed at
him). Feedback as indicated our audience
feel these shots would work better if we
swapped it so we see our male character
walk in and then see the female
character’s expression.
Some felt the colour in the video was
quite dull – especially for a pop music
video where colours tend to be very
‘glossy’ hence the term ‘bubble gum pop’
features in Final Cut Pro allow us to
adjust colour and we will be using this to
address this feedback
6. Some feel the pace of editing at 5 – 7
seconds is really too fast! And a bit
disorientating – we will address this in our
final cut and look at removing the close
up shot of the ice cream as it really isn’t
necessary.
A few people we found didn’t ‘get it’ i.e.
didn’t understand the storyline. An
important response to this is that unlike
say, a film – music video isn’t a form
which is meant to be understood. Some
may get it, whilst others may
not, everyone will have their own opinion
on what the video is based on and that is
music video.
7. We will act on all our improvement points
when editing our final cut on Wednesday.
We aim to get the final cut finished
Wednesday and also hope to start thinking
about the digipak.
We are working to tight deadlines which we
have found is keeping up motivated!
Our group as a whole were really happy with
this feedback – we valued the criticism and
hope it will help us create a good final cut
music video!
