Although Gloria Jean’s Coffee originated in Australia, it
has many branches worldwide, also in Turkish Republic
of Northern Cyprus.
In 2007, Nicosia
In 2008, Famagusta
In 2010, Kyrenia
In 2011, EMU
Gloria Jean’s Coffees shops serve a
variety of coffees and other beverages,
both hot and cold, along with pastries
and coffee accessories.
Hot Drinks : Cappuccino, Caffe Latte,
Classic Hot Chocolate
Cold Drinks: Very Vanilla Chiller,
Crème Brulee, Cookies n’ Cream
In coffee industry, there are a lot of brands that sell the
same product which is Coffee.
Thus, it is very important to keep more shares in market.
COMPETITIVE ADVANTAGE OF THE FIRM
Very comfortable atmosphere for students
A suitable place for families with an inner playground.
GLORIA JEAN’S WAS ESTABLISHED LEFKOSHA(2007),FAMAGUSTA
AND KYRENIA (2010).
Shipping the goods and services out of the port of a country.
between imports and
Only Australia can export of Gloria Jean’s products to franchising
T.R.N.C also can’t export goods of
Gloria Jean’s Coffees’ products
to another companies or
Just do services to its customers.
SWOT IS DIVIDED INTO TWO CATEGORIES:
-Strength: Which gives the
business an advantage over
-Weakness: Which places the
firm at a disadvantage
relative to others.
chances to make
greater profits or sales
-Threat: Elements in the
environment that could
bring trouble for the
Gloria Jeans is one of the first coffee
shops in TRNC and thus a market
leader in the coffee market.
-Offers lower prices and fast services
compared to their competitors.
-Attractive brand logo and their outlets
are well designed and attractive.
-Their coffee shops are place at very
strategic positions and highly
trafficking areas to attract more
-Offer variety of quality coffee with good
-Also provides drinks like Smoothies
and Chillers and also bakery foods
like cakes, Sandwiches and other
-Many competitors like
new equipments for
-High operating costs
-Business profits are highly
dependent on the coffee
-Gloria Jeans can
open more coffee
outlets due to
increase in coffee
-Whole bean sales
-Increase in competitors
like Robert’s Coffee and
fast food stores.
-Brand switching by
-People becoming more
reducing their intake of
Gloria Jeans promotes sustainable farming, better
conditions for farmers and a healthier environment.
Collaboration with the Rainforest Alliance.
The first Australian company to receive the Corporate
Green Globe Award.
Focused on reducing the impact of our packaging on the
It’s part of the Gloria Jean’s Coffees experience; not
only making great coffee, but making coffee that cares.
With Heart was established by Gloria Jean’s
Coffees co-founders which partners with local coffee
houses to respond to the needs in their community and
invest in children, young people and families, to grow
strong and healthy communities.
GLORIA JEAN'S COFFEES FAMAGUSTA STORE HOSTED GUESTS
FROM THE "18+ REHABILITATION CENTER" WITHIN THE
FRAMEWORK OF THE 19TH OF MAY ORGANIZATIONS.
Raising funds for
Cancer Research Foundation
Holding Traditional Chess
ETHICAL MARKETING PRACTICES:
“At Gloria Jean’s we don’t talk about customer service
because we don’t have customers, we have guests.”
(CEO of Gloria Jean’s Coffee franchise)
TAHIR TASLI FROM GLORIA JEAN’S COFFEES CYPRUS RECEIVED
THE HIGHEST RECOGNITION AT 2012 INTERNATIONAL BARISTA
CHAMPIONSHIP, WHICH WAS HELD IN BEAUTIFUL JAIPUR,
INDIA. TAHIR REPRESENTED THE EUROPEAN REGION AT THE
HOW DOES CYPRUS PROBLEM AFFECT THE FIRM?
Made it difficult for foreign competitors to enter the
Made it difficult for domestic coffee firms to grow by
entering foreign markets
Threats to reputation
2. Delivery Service
directly off your Device
Get detailed information about each drink including
Popularity, Specials, Favourites etc.
Choose the music you want to listen
Gain more free time
Save on transportation cost