Ccd Presentation

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Cafe Coffee Day as Premium ambient media destination

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Ccd Presentation

  1. 1. CAFÉ COFFEE DAY
  2. 2. About CCD
  3. 3. FACT FILE <ul><li>The Cafe Coffee Day journey began in 1996 with its first café on Brigade Rd, Bangalore. And now... </li></ul><ul><ul><li>Network Strength: Over 700 cafés in over 114 cities/towns across India and growing! </li></ul></ul><ul><ul><li>Average Footfalls: 500 per café per day (that’s over 85 million in a year </li></ul></ul><ul><ul><li>Customer Profile: 15-29 years of age, mostly students & young professionals, SEC A1, A2, B1, B2 </li></ul></ul><ul><ul><li>Average time spent at café by customers: 45 minutes </li></ul></ul><ul><ul><li>Direct contact potential for any brand: More than 3,00,000 consumers/day across the country! </li></ul></ul>
  4. 4. NETWORK STRENGTH <ul><li>68% of our cafes are in the top 8 cities </li></ul><ul><li>Delhi/NCR : 100 </li></ul><ul><li>Mumbai : 95 </li></ul><ul><li>Bangalore : 120 </li></ul><ul><li>Chennai : 25 </li></ul><ul><li>Kolkata : 30 </li></ul><ul><li>Hyderabad : 28 </li></ul><ul><li>Pune : 40 </li></ul><ul><li>Ahmedabad : 115 </li></ul><ul><li>Reaching out to the young and the young at heart </li></ul>Over 700 cafes in over 114 cities across the country
  5. 5. THE CITIES NORTH Agra, Amritsar, Chandigarh, Dehradun, Delhi, Gurgaon, Jaipur, Jalandhar, Jodhpur, Kanpur, Katra, Lucknow, Ludhiana, Mathura, Meerut, Mount Abu, Mussoorie, Patiala, Raipur, Shimla, Udaipur SOUTH Bangalore, Belgaum, Chennai, Chikmagalore, Cochin, Coimbatore, Guntur, Hubli, Hyderabad, Maddur, Madurai, Mangalore, Manipal, Mysore, Ooty, Vijaywada, (Vizag), Coonoor, Trivandrum EAST Bhubaneshwar, (Dhanbad), Guwahati, Jamshdepur, Kolkata, Ranchi, Shillong, Darjeeling WEST Ahmedabad, Anand, Baroda, Gwalior, Indore, Goa, Kolhapur, Mumbai, Nagpur, Nasik, Pune, Rajkot, Bhopal
  6. 6. ABOUT OUR TARGET AUDIENCE Age Visit Frequency
  7. 7. Heavy traffic time bands MORE ABOUT OUR TARGET AUDIENCE
  8. 8. Why Bluetooth Campaign@ Café Coffee Day?
  9. 9. CCD As MEDIA Carrier <ul><li>TRADITIONAL MEDIA VEHICLES </li></ul><ul><li>Brand communication through traditional modes only: visual & audio modes </li></ul><ul><li>Heavy spillovers </li></ul><ul><li>High clutter levels </li></ul><ul><li>High cost per contact </li></ul><ul><li>CAFÉ COFFEE DAY </li></ul><ul><li>(adds an extra punch to your media plan) </li></ul><ul><li>An interactive alternative media </li></ul><ul><li>Targets the ‘young at heart’. </li></ul><ul><li>TG centric </li></ul><ul><li>High TG involvement </li></ul><ul><li>Low cost per contact for filtered TG </li></ul>
  10. 10. EXPERIENCE THROUGH CCD SOUND TOUCH & FEEL SIGHT TASTE & SMELL
  11. 11. BENEFITS OF INCLUDING CCD IN MEDIA PLAN <ul><li>Psycho-graphically segmented TG </li></ul><ul><li>TG in a very receptive mood </li></ul><ul><ul><li>Relaxed </li></ul></ul><ul><ul><li>With friends & colleagues (key reference groups) </li></ul></ul><ul><ul><li>Having a good time…having fun! </li></ul></ul><ul><li>An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor </li></ul><ul><li>Uncluttered and consistent presence in highly innovative manner </li></ul>
  12. 12. IN-CAFÉ COLLATERALS <ul><li>WALL VISUALS </li></ul><ul><ul><li>The most imposing branding option within a café </li></ul></ul><ul><ul><li>Self Adhesive Vinyl pasted on pre-allocated spaces within the cafés </li></ul></ul><ul><ul><li>Sizes range from 25 sq ft to over 100 sq ft in some locations </li></ul></ul><ul><ul><li>Meant for visual communication, with minimal amount of text </li></ul></ul>
  13. 13. IN-CAFÉ COLLATERALS <ul><li>Danglers </li></ul>
  14. 14. IN-CAFÉ COLLATERALS <ul><li>Danglers </li></ul>
  15. 15. IN-CAFÉ COLLATERALS <ul><li>Cup Rings & Coasters </li></ul>
  16. 16. IN-CAFÉ COLLATERALS <ul><li>Cup Rings & Coasters </li></ul>
  17. 17. POSTERS
  18. 18. IN-CAFÉ COLLATERALS <ul><li>Interactvity with Customer </li></ul><ul><ul><li>Contests may be administered through forms inserted in CCD Bill Folders </li></ul></ul><ul><ul><li>Leaflets may be atmost A5 in size, folded in half </li></ul></ul>
  19. 19. Surely, a lot can happen over coffee…

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