Principles of Hospitality Management An detailed overview about Unilever If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.

1. UNILEVER
Instructor: TRISH BURNS
Members: Jenoliya George
Mary Anne Catulos
Bianca James
Uyen Phuong Nguyen

2. OUTLINE
Unilever History
Mission, Vision, Goal
Competitors
Organizational Environment
Article
SWOT Analysis
1
2
3
4
5
6
Michael Porter 5 Forces
Diversification
Job Ads
Organizational Culture
7
8
9
10

3. • Businesses to set up Associations to defend
themselves against supplier monopolies
• Jürgen and Van den Bergh developed their
export products in UK, interested in margarine.
• This text can be replaced with your own text.
• Lever Brothers and Margarine Unie
signed an agreement to create Unilever
• Jürgen’s and Van den Bergh created
Margarine Unie, expanded it into big group
UNILEVER History

4. Legal structure of unilever

5. Legal structure of unilever

6.  Mission: make customers
feel good, look good and get
more out of life.
 Vision: to create a better
future every day
Goal 2020: healthy &
friendly-environment
 2015- 2030: 17 Global goals
1
2
3
mission-vision-goal

7. UNILEVER goalS

8. COMPETITORs

9. COMPETITORs –
Home & personal care

10. COMPETITORs –
packaged food & beverage

11. Suppliers
Competitors
Distributors
Customers
Dealing with over 76,000 suppliers worldwide. Unilever selects
their suppliers using a supplier qualifying system
This is the most threatening force for the company. Main
competitors are Nestle, P&G & local suppliers
There are many sections or Companies that are involved in
Unilever’s distribution channel.
Unilever has acquired a vast number of customers in all walks of life around
the globe. This is because it produces vast variety of consumer goods and
is in the market quite a long time.
Task environment

12. UNILIVER PRODUCTS

13. Legal/Political
Economical
Sociocultural
Technological
Political stability, Tax Regulation, Trade Regulation, Employment Laws,
Environmental laws, Health and safety laws, Consumer laws
Economic Downturn, Interest rates, Exchange rate, Inflation rate, Export
subsidies, Import tariffs, Duty regulations, Cheap labor
Life style, Age, Religion, Education, Customer preferences, Alternatives,
Substitutes, Hygienic products.
General environment
R&D Activity, Informational Technology, New machines,
Innovative products

14. ThemeGallery Diagram (2007+)
sustainable living plan pledge 1
vows to improve the health of one billion
people and enhance livelihoods for millions
2
3
”. 4
5
6
In pursuit of this Unilever cerates policies and involves its employees in many
activities worldwide
Social responsibility
For Unilever, sustainability is about “continuous
improvement
Joining hands with many charitable Organizations
to serve society.
Consuming more energy and more natural
resources by Unilever is not going to help
But Unilever is trying its level best to deal
with these issues.

15. Fabric softener designed to use less water than
rival brands
Hellmann’s
Maille
Lipton
Comfort
Brands suit the environment
Omo
Magnum
Mayonnaise trying to use oil made from sustainable
soybeans; introduced a more ecologically designed
plastic bottle.
Mustard line encouraging consumers to refill ceramic
containers rather than buy new glass jars.
Tea bags now filled with leaves certified as sustainable
by the Rainforest Alliance.
Ice cream using vanilla and chocolate certified as
sustainable by the Rainforest Alliance
Laundry detergent from Brazil marketed as more
efficient than the competition.

16. Article:
Telma Cereal down 30%after salmonella scare
Published by Globes, Israel business news - on July 31, 2016
The article is about a recent issue faced by the Unilever in Israel
where there has been a contamination found in a Kosher cereal,
Telma. For about a month Unilever had tried to cover the issue
using positive advertisements through media but had failed. The
sales is down by 30% for this product due to their wrong decision
and wrong doing.

17. STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
SWOT
• The size of the company is its
major strength.
• Its geographical spread
• Human capital - the volume of
skills, knowledge, experience
of staff
• Social media offers
considerable opportunities to
Unilever
• Opportunities through
extensive research and
development efforts
• broad product portfolio - can prevent
the business from focusing its
marketing efforts appropriately
• prices of Unilever brands are
generally higher than those of its
competitors
• An increased social ethic and
concern for the environment among
consumers
• Food prices have risen substantially
worldwide – difficult to keep the
margin
• A large proportion of Unilever’s
products are premium brands
.
SWOT ANALYSIS

18. Porter’s five forces model

19. ThemeGallery Diagram (2007+)
Corporati
on
• Global Scales
• Corporation
• Unilever is definitely the king of
product diversification with over
30 brands being sold in more
than 190 countries.
•Unilever exhibits a related
linked corporate
diversification strategy
Diversification of unilever

20. ThemeGallery Diagram (2007+)
PRODUCT
DEVELOPMENT
PENETR
ATION LABEL
Market Penetration
Dove send its representative to different
market segments and give them a task to
identify the need and wants of the different
market segment.
Market Development
Stimulating the product innovation and
research and development sector for the
new product development.
Product Development
New laundry detergent formula that allowed for more
concentration and less packaging fitting the needs of
today's eco-friendly and mobile customers.
INTENSIVE STRATEGY

21. Diagram
Job requirement
• University and should study
science.
•Food science, biology
chemisty, engineering and
microbiology degree
•3 years experience on suppply
chain
Job Description
 Employment is subject to
verification of pre-employment
drug-screening
Market operation implement
improving and ensuring and
proving technical quality support
to assembly operations
MANAGER
JOB ADS - MANAGER

22. Diagram
Job requirement
 Team work
Knowledge of WHISM
(Workplace Hazardous Material
System)
Able to perform math
problems
Able to know about computer
Job Description
• Should be able to go to training
or any meeting.
•Knowledge about the rules of
unilever policy
•Responsible to wear their own
safety equipment
PACKAGING
MECHANIC
JOB ADS –
packaging mechanic

23. Diagram
Job requirement
• Bachelor's degree preferred,
HS Diploma or GED required
•5 years experience of Vendor
Management, Benefits, project
management
•Should know the knowledge of
Human Resource.
Job Description
•Perform prepare payroll
related month/ year end
accounting accruals
•Work with line managers to
resolve questions on
disability process.
C&B
ANALYSIS
JOB ADS –
C&B ANALYSIS CANaDA

24. ThemeGallery Diagram (2007+)
Belief: they believe that investing in our future. We could
develop our skills to become leaders.
Values: Give a person training and experience so they could
have a chance to get hired in the work environment.
Organization: graduates to motivate and energetic for them
to work in the environment that foster a growth mindset
Employee beliefs

25. ThemeGallery Diagram (2007+)
Belief: achieve the goals of a person hardship to be
successful.
Value: they be more mature to do the things in the
workplace.
Organization: knows about physical workplace, health,
financial and family benefits
Employee beliefs

26. Organization hierarchy –
Tall vs flat

27. •Fewer levels but wider spread, with managers being
more accountable for more of their business.
•They are able to act in implementing changes faster and
with fewer red tape.
•They have faster response times to communication
which makes it more effective
•Their model is de-centralized structure with a degree of
centralized control.
•They eliminated the 2nd and 3rd layers of management
to maintain diversity that is of high value to them.
FLAT
TALL
•Has many levels of authority.
•Each manager or director has fewer
responsibilities and less people to manage.
Organization hierarchy –
Tall vs flat

28. Thank You!