SWOT Analysis of Unilever
Name of the presenter
MD IKBAL HUSSAIN
UDARA CHINTHAKA FERNANDO
• Unilever it is an multinational company, which includes Dutch Unilever
NV in Rotterdam and the British Unilever PLC, based in London.
• Establish year: 1930 , - Lever Brothers and Dutch margarine
• Main operation: Personal Care, Food, Refreshment, Home Care.
• Present CEO: Paul Polman
• Total Brands: 400
• Major Brands: Axe/Lynx, Dove, Lux, Flora/Becel, Hellmann's, Knorr, Surf,
• Revenue: €49.8 billion in 2013 (unilever.com,2015)
A SWOT is a structured planning method used
to evaluate the strengths, weaknesses,
opportunities and threats involved in a
Internal - Strengths and weaknesses
External - Opportunities and threats
1) Strong Cash Reserves.
2) Global Purchasing keeping cost down.
3) International Exchange Rate.
1) Recognized as a Global Company.
2) Diversified product range.
3) Use of creative advertising.
1) Organised into four main divisions: Personal
Care, Food, Refreshment, Home Care.
2) Supply chain – well developed, focused on
customers and consumers.
3) Research and development.
1) Employ 174 000 people in around 100
2) Investing in training employees.
3) Unilever Future Leaders Program.
1. All computers are using Sunrise hardware program.
2. SAP software.
3. Company website – well developed, each department
has its own section.
1. Since it is an overseas stock
2. Business acquisitions affect overall profit
1. Lack of innovation
2. Reduced marketing expenditures in television
1. Innovation time cycles
2. Production turmoil
1. Expensive labor
2. Union contracts limit flexibility
1. Global help desk – India & Ireland
2. Deferred updating due to leased hardware
3. Insufficient software package training
1. Products appeal to wide range of population
2. Product loyalty through generations
1. Automated manufacturing facilities
2. Already using product innovation needed for front
loading washing machines
1. Goods are durable in any economic environment
2. Use of international exchange rate
1. Largest consumer manufacturer
2. Integration of international employees bring broad
cultural and business experience in all processes
1. Low product differentiation tends to make consumers
reluctant to change products
2. Consumer purchasing base on cost
1. Competitors manufacturing technology innovations
2. Reduction in innovations due to patent constraints
1. Internal turmoil in third world countries
2. Ventures in developing countries are jointly owned
1. Internal business in country may be given preference