Assignment for a Crash Course in Creativity by Stanford Online. I spent one day in Munich (Germany) looking at different stores and stands in a Job Fair. Insights from 3 stores and 3 stands in increasing degree of perceived effectiveness in drawing potential customers and encouraging purchase. For the job fair case customers are job seekers and “purchase” is a job interview. Apologies for the quality of the pictures taken with my mobile phone!

1. ation Lab
Observ
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an o Baroz
s by Stef
Insight

2. One day in Munich
I spent one day in Munich (Germany) looking at
different stores and stands in a Job Fair
Insights from 3 stores and 3 stands in increasing
degree of perceived effectiveness in drawing
potential customers and encouraging purchase
For the job fair case customers are job seekers and
“purchase” is a job interview
Apologies for the quality of the pictures taken with
my mobile phone!

3. The English Bookstore
What could be improved:
Bigger sign lettering
Better outside display of books
Put armchairs inside for reading
Background music
Personnel speaking German!
Grade: C-

4. The Shoe Repair Shop
Observations:
The uncommon green draws attention
Small display but not much to display
Door is open but…
Person inside is very unfriendly!
1 Euro for a simple hole in a belt!
Grade: C

5. The Cheese Gourmet Store
What comes to mind:
Specialties of the day are visible and hand written
Very friendly personnel
Cozy atmosphere
Nice product display
Lettering could be bigger
Grade: B+

6. The Job Fair

7. www.boschsecurity.com
The Bosch Stand
What I noticed:
Quite simple setting but very effective, there is
plenty of space to look around
The employees are friendly
Giveaway gadgets available
> Brand promotion
Grade: B

8. www.eads.com
The EADS Stand
Highlights:
Nice touch the airplane model before the entrance
that awakens interest in the products
The stand is in a separate room
There is a long queue…
Not big and not manned enough!
Grade: B+

9. www.hubert-burda-media.com
Hubert Burda Media Stand
Impressions:
The display of publications makes the display
stand out and appealing to visitors
There are several employees
Small waiting time to access it
Very friendly approach
Grade: A

10. hank You!
T
om
zi@me.c
stefa n o.baroz