Submitted by Group 10 Submitted to : Prof. Sameer Mathur

1. FOR MOBILE APPS,
THINK APPS, NOT ADS
Submitted by: Group 10
Ayush Trivedi (PGP31017) Ayush Jain (PGP31078) Prathamesh Bobade (PGP31079) Madeline Porteman
(IEP17012) Justine Cano (IEP17015)

2. Mobile Apps infested with unwanted
advertisements!!!!

3. Survey on Ads
I love Ads I hate Ads
Most people dislike Ads and consider it as an
unwanted intrusion
In a survey, 4 out of 5 people said that they disliked ads on apps

4. People don’t like ads but why?
• Private space
Since mobile phones are considered personal space, ads seems to be intrusive
• There is no right side
There is no space on the screen and ads prop up haphazardly
• The “Fat Finger” effect
Many taps are inadvertent causing inconvenience to both consumer and
advertiser

7. Why Apps instead of Ads??
• Customers devote a lot of time to Apps
• According to a survey, consumer devote 82% of their mobile time on Apps
18%
82%
Mobile time
Web Apps

8. The 5 type of Apps
Social networks
For e.g-
Facebook,
Whatsapp
Games and
entertainment
For e.g- Pokemon
, Angry Birds
Utilities
For e.g- Google
Maps
Brands
For e.g- Nike,
Redmi
Discovery
For e.g- Ibibo,
Makemytrip

9. But Brand apps are very few
• Brands should focus on building long term relationship
with their customers through apps that add value rather
than going for a myopic benefit through click
advertisement.
• Brand apps offer the following advantages:-
• Add convenience
• Offer unique value
• Provide Social value
• Offer incentives
• Entertain

10. Indian examples

11. JIO App

12. Benefits of JIO app
• The app provides multiple facilities ranging from downloading music,
watching movie to reading news
• The app acts as a single point for fulfilling all the customer needs
• The app had more than 10 million downloads on the play store in a
very short duration of time
• The app has a rating of over and is helping the company connect in a
better way to the consumer
• Repeated use of the app leads to more brand resilience and hence,
more brand loyalty in the long term

13. My Airtel app

14. Benefits of Airtel app
• Like the Jio app, the app offers many functionalities to the consumer
like music, bill payment, plan changes, watching TV
• Airtel is heavily advertising the functionality of the app through mass
media
• The app also has 10 million+ downloads and a user rating of over 4
• Airtel is heavily investing on the app so that it can leverage the
increased resilience over a long term
• The app is offering added convenience to the consumer

15. Jabong app

16. Benefits of Jabong app
• Jabong offers subscription bonus as well as routine additional
discount to customers using the app
• The company is using a monetary incentive to lure consumers to use
the app
• The app also has downloads of more than 1 millions and is one of the
most used apps for e-commerce shopping

17. Thank You