This document provides a marketing plan for a new dating app called Hanker. The plan outlines an overview, goal, and strategy. Hanker aims to improve upon Tinder by allowing users to connect with known people from their Facebook friends list or Instagram followers rather than just random people. It will have both free and premium versions. The goal is growth of over 1 million users in the first year and 10 million in the second year by targeting youth. The strategy involves connecting Hanker to Facebook and Instagram to access user friends lists and profiles. It will have competitive advantages over Tinder by addressing its shortcomings.

1. Marketing Plan for Hanker
-Rajat Nagar
IIT Kanpur

2. Executive Summary
• Overview
• Goal
• Strategy
• Tactics
• Implementation

3. Ever wonder why application like Tinder is
such popular amongst youth ?
Overview

4. • AIM: Provides opportunity to interact
with people of opposite sex
• Act: User friendly environment, seeing
pictures, Swiping left/right
• Reward: If it’s a match then you find a
date for yourself
Because: It’s like a loop game

5. • If you fails to get a match then you
plays it again
And…

6. • Searches random people around you
• Search is also limited
• Limited likes on free version
• Which means less chance of getting a
match
Shortcomings

7. Better Proposal
Tinder
• Searches only
random/unknown people
Facebook/Instagram
• Friends on Facebook or
following people on
Instagram
• More known people
=> Hanker : Mixture of both the apps

8. Goal
• As you can see majority of application user is
Youth
• And the “Hanker” app is perfect dating app,
we might see better growth rate than Tinder

9. Growth rate of Tinder

10. • Hanker can hope of much better
growth in the market
• With over 1 Million users in the first
year
• And increasing to over 10 Million users
in next year

11. • Costumers
• Collaborators
• Competitors
• Context
Strategy

12. • The target audience is youth.
• The youth of today’s world often starts
liking your friend or friend of friend’s
• But fear of confessing
• Reason : Rejection/
Awkwardness
of situation
Consumers

13. • This app “Hanker”, will provide you a
perfect platform
• The working is same as Tinder’s
• This App connects with Facebook and
Instagram
• So that you can also access your list on
other social networking platforms
• Like them unknowingly, if it’s a match
then, dating time
Continuing

14. • The company can collaborate with
Major social networking companies
• Like : Facebook and Instagram
• Access the data contained in it
• Adds the profit opportunity of the
company
Collaborators

15. • There are many dating apps currently
in the world
• But the major competitor being Tinder
• In the previous slides, I have already
shown the shortcomings of the Tinder
• Which our app “Hanker” fulfils quite
handsomely
• Provides edge over competitor
Competitors

16. • The app uses almost the same context
as Tinder, which is already been most
popular
• Apart from this the app is more
technologically advanced
• And perfect for economic market
Context

17. • Brand
• Pricing
• Incentives
• Communication
Tactics

18. The Name of the App is : Hanker
Logo :
Brand
Hanker
Slogan been :
Connect known people

19. Free Version:
• App shall access your Facebook friends list or Instagram
followers list besides random searches
• You can send one Super like per 12 hours, i.e. the
receiver will get to know about the sender directly
Pricing
Premium Version:
• App shall access your friends of friend’s list or Instagram
following list besides free version stuffs
• You will have unlimited super likes
• The pricing for premium app will be $5 per month, cheaper
than Tinder so that many more people can enjoy the
premium version

20. • If someone liked your profile then the
searches will be related to that person
increasing the chances of match
• Apart from dating, the general polling
on any social awareness can also be
done though this app
Incentives

21. The app will use various ways for
advertising:
 Newspaper
 Social Media
 Internet
 Television
Communication

22. The business unit comprises of the
following :
 Web development team
 Marketing team
 Advertising team
 Consulting team
Implementation

23. The given teams will be the backbone of the business.
• Web development will take care of the app. Updating
the app regularly and making it more user friendly
• Marketing team will make important collaborations
with other companies
• Advertising team will market the product in various
print as well as online media
• Consulting team will look after possible improvements,
ideas and take care of the company’s performance on
world wide platform
Process

24. Schedule
The consulting
team will work
on the idea,
preparing full
proof plan etc.
Web
development
team will
prepare the
beta version of
App, to give
basic idea of
the product
Marketing
team will
collaborate
with major
companies
Web
development
team will
prepare the
final version of
the app
including both
the versions:
Free and
Premium
The Finalised
product will be
launched in
international
market with
both versions
of apps easily
available on all
application
platforms
Beta AppIdea Collaborations
App
Finalise Launch

25. Thank you