The difference between mobile apps and mobile website. types of business application for mobile phones. Why mobile application?

1. Why Business are
shifting to Mobile
Applications?
By
Amit Singh Divya jhawar
Girish Menon Divya rana
Diyanshu Rahul Yadav

2. 3 Type of Business Model
• Brick and mortar
• Click-and-mortar
• Bricks and clicks

3. What is Mobile Application?
A mobile application, most commonly referred to as
an app, is a type of application software designed to
run on a mobile device, such as a smartphone or tablet
computer. Mobile applications frequently serve to
provide users with similar services to those accessed on
PCs.

4. Mobile App Vs Mobile Website
MOBILE APP MOBILE WEBSITE
PERFORMANCE High Speed, Quick loading Depends on internet, takes
time to load
COST High, more investment due
to resource and high time
Low, less investment as its
quicker and easy to develop
MAINTENANCE Updated to New version Relative Simple ,instant
updates
COMPATIBILITY Separate version for different
OS/phones
Cross Platform
USER EXPERIENCE Friendly, smooth, fast, easy Less satisfying as optimized
from desktop
AUDIENCE Reach Only with individual with
appropriate device
Viewable by anyone with a
mobile browser
EASE OF DEVELOPMENT tough easy

5. Types of Business Applications for Mobile Phones
Office Productivity Apps
Travel Apps
Tools and Utility Apps for Businesses

6. Enterprise-specific Apps
Developed to address the needs of an organization
rather than any individual.
Communication Apps
Exchanging files and messages in various
formats between two computers or users, etc
Mobile Payment Apps
Convenient option for people who prefer doing
cashless transactions.
Mind-Mapping Apps
Help improving learning efficiency.

7. • News And Games
• E-commerce
• Banks

8. SURVEY
Survey Audience
Total respondent – 32
Survey was conducted in Delhi and
Gurugram with
• College students – IBS Gurugram
• Office employees

9. Survey Results

14. Findings from Survey
• 87.5% of people prefer apps over website.
• The major reason people are opting apps are ease of access and
time saving.
• Only 9.4% felt unsafe while doing online transaction.
• Most common used operating system is android with 59% people
using followed by IOS 33%.
• More than 91% people have more than 5 apps on their smartphone.

15. Why APP?
• Today, the mobile phone has become an inseparable part of
each and every business.
• The industry has come a long way since then and mobile
users are now able to perform complex tasks such as
raising invoices, check-in to their flights, keep track
of their daily workouts, etc. by just using their mobile
phones.
• Business apps also have many other tertiary benefits for
users, while continuously improving their productivity
and saving time and money. Right from an entry-level
employee to the top management, today everyone is using a
mobile business app to remain productive on the go.

16. Why app?
• Helps You Keep Your Customers Engaged:
Mobile apps enable businesses to obtain data
such as specific location and profile information.
They can use this information for real time
customer targeting which in turn will help in
increasing revenues.
• Get Instantaneous Feedback From Your
Customers: Provide great customer service and
support.
• Facilitates Promotion of Your Product: Offering
incentives to your customers, provide updates
and new product information through push
notifications as well.

17. • Strengthens Your Brand
Name: strengthening your brand name
and brand awareness.
• Develops Customer Loyalty:
Providing offers and incentives to
customers makes them come back in
future and helps gain their loyalty

19. Thankyou