This document provides an overview of ThinSpired, a company developing a fitness app. It describes the company's product, market analysis, and strategy. The app will provide workouts and exercises to help people become healthier. It will have a simple interface and tracking features. The health and fitness app market is large and growing. ThinSpired will use a freemium pricing model to monetize the app.

1. ThinSpired
Helping people one exercise at a time
Neli Pencheva
Daniel Paz
Sebastian Fuentes
Scott Goulet

2. Agenda
• General Company Description
• Product
• Market Analysis
• Strategy and Implementations
Analysis

3. App
Development
For Life
(ADFL) :
ADFL was
created in 2015
in Boca Raton,
Florida
Created as a
college course
assignment
which turned
to a huge
success in the
app market
Rapidly
growing and
expanding its
products
portfolio

4. Products/Services
Portfolio
• The wildly successful application
“LifieGramm”
• New app in developing stages -
ThinSpired
• Constantly working on ideas for
new apps LifieGramm
ThinSpired

5. Personnel Summary
Neli Pencheva
Chief Technical Officer
Daniel Paz
Chief Market Strategist
Sebastian Fuentes
Chief Financial Officer
Scott Goulet
Chief Executive Officer

6. Product
1. Vision
Provide a source of work out exercises for people to be healthier.
2. App Name
Our customers want a product that will allow them to become thinner
and stronger while being inspired by different work out choices.

7. Development Requirements
Native Apps
Speed Faster and more responsive
than web based apps.
Local Storage
Native apps can run
asynchronously, meaning
dynamic information can be
stored locally on the phone
temporarily and synced with
the central web-based server
later.
Features
Access to that platform's
hardware features.
App Store
Free shelf space for new
products and can be a great
way to advertise.
Drawbacks
Separate code base must be
created and maintained for
each individual platform.
Web Based Apps
Single Solution Single source base,
available for all devices;
no waiting for versions.
Real Time Updates Updates of the app
happen real-time, no
waiting on app store
approval.
Freedom
Free to add any
advertisement and
content you would like.
Catching up Huge development in
the mobile web area.
Drawbacks
Lack of access to the
phone’s functionalities.

8. Android vs iOS Development
Steps Android iOS
Environment Eclipse which has
many plugins. Easy to use Xcode.
Configuration More elegant app
permissions
OS’s Xcode contains
a long list of build
settings.
Language Java Objective C
Publishing Eclipse wizard
Requires certificates
and distribution
profiles.

9. Product Description
1. Overview
2. Features
A. Simplicity
B. Additional Features

10. • Simple user friendly layout
• Multiple sections
• Top tier quality
A. Simplicity

11. • Interactive layout
• Graphical representation of
individual muscle groups
• Shows locations on the human
body

12. • User friendly interface
• Easy to navigate
• Images that show what kind
of exercise is being displayed
within the muscle group

13. • Detailed descriptions on
how to preform each
exercise
• Videos show
demonstration on how
the exercise is preformed
• High quality images

14. • Stop watch that can assist you in
timing you workouts
• Interactive feature allows you to
reset time once your done and
want to time something else
• Can be used for other things
then just workouts
B. Additional Features

15. Developing Stages/Milestones
Stage Components Tools Status
I 1. Home Tab
2. Exercise Tab
3. Exercises for different Muscle Groups
4. Stop Watch
CSS, HTML, JQuery M.
CSS,HTML, JQuery M, JavaScript
100%
100%
100%
100%
II 1. Expand Exercises for Muscle Groups
2. Clean CSS styles, images, etc.
CSS,HTML, JQuery M, JavaScript April 28th
III 1. Functionality to buy more exercise.
2. Social Media connections
3. Add Routines Tab
4. iOS compatible
5. Google Maps
Facebook API, Shopping Carts
API.
Google Maps API
Future

16. - Fitness apps have been around since the App Store and Google Play opened
- Health and wellness industry has been very popular lately
- Increase in spending has sparked app designers to design their own health and
wellness apps
- In 2014, Flurry analytics reported that “health and fitness apps are
growing at a faster rate than the overall app market”
Market Analysis

17. - An influx of wearable's for both apple and Android based smartphones
have also added value in creating a more comprehensive experience by
tracking their activities
- 40,000 apps in the health and wellness industry is only second to
gaming in the amount of apps in a single category
- These apps will reach over 26 billion dollars in profit by 2018
- Over 40,000 health and fitness apps available in the App
and Google Play stores

18. In order to be successful an app must be:
- Easy to use interface
- Easily reached goals
- Easy to access your progress, results, and tracking
- Easily linkable to social media accounts
- Community of users
- Support along the way

19. Groups according to number of apps in the Health category
1st largest are “fitness apps”
2nd are medical reference apps
3rd largest are the “wellness apps”
4th Largest Medical condition management apps

21. - 5 % of the app developers in the market were able to generate more
than $1 million in the health and wellness category
- This 5% includes revenues from app downloads, in-app purchases,
advertisements, related devices, and services.
- The majority of health and wellness apps at 83% of the market are
on Android
- The remaining percent of the market go to IOS with 13% and the
remaining 4% to other operating systems
Market Growth

22. • Paid
• Freemium
• Paymium
Pricing Strategies

23. Paid
Pros Cons
Safe Best for established brands
Great return on initial investment Downward trend in last 18 mo
10% of the App Store/Play Store Turn off for most users

24. Freemium
Pros Cons
90% of the App store/Play Store Tricky strategy; pricing/free
Users gravitate to FREE Users may never buy In-App purchase
High potential ROI

25. Paymium
Pros Cons
Already generates as much as Paid Upfront costs
Has potential to become popular
strategy
2% of App store/Play Store

26. • Freemium was our choice
• Our app creates value with free version
• Entices users to want more ThinSpired.
Decision

27. Free version:
Comes with 5 exercises per muscle group: chest, triceps,
biceps, back, abs, shoulders etc.
Premium version:
For a nominal fee (99 cents) you would get unlimited
access to all 25+ exercises in each category in addition to
all future updates at no additional charge.
Monetization

28. • Budget of $75,000
• 24 Months (first 6 months – no
spending)
Forecast

29. $0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Sign Ups Revenue
DollarsandNewUsers
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July

30. The market is
rapidly
growing
User
Friendly!!
Wearable
devices are
becoming
increasingl
y popularPeople are always
looking to improve
themselves
physically
SWOT Analysis

31. Success for apps in
this market are
purely based on
customers likes and
determination of
use
People quit
on things
quickly
Trends

32. Ability for users
to sync multiple
different apps to
their devices
Fitness trackers
like jawbone and
Fit Bit are
making tracking
your lifestyle
easierThese fitness trackers
can be synched with
apps such as
Myfitnesspal, Lose
It!, and Slim & trim

33. Lack of
immunity to
an economic
downturn The potential
competition
from larger, well
established
competitors
A change in society
where individuals
don’t consider
their health
maintenance as an
important aspect
of their lives

34. 1. Wang, Harry. http://www.ecommercetimes.com/story/76431.html. 20 October 2012. 2015.
2. FitnessPal, My. "Calorie Counter." Free , Diet & Exercise Journal. MyFitnessPal, n.d. Web. 02 Mar. 2015.
https://www.myfitnesspal.com.
3. Annie, App. "Calorie Counter & Diet Tracker by MyFitnessPal | App Annie."Calorie Counter & Diet Tracker by MyFitnessPal. App
Annie, n.d. Web. 08 Mar. 2015. http://www.appannie.com/apps/ios/app/calorie-counter-diet-tracker-by-myfitnesspal.
Research2Guidance, "mHealth App Developer Economics 2014", http://research2guidance.com/r2g/research2guidance-mHealth-
App-Developer-Economics-2014.pdf, 6 May 2014. 2015
4. Tech Crunch, http://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m/
5. Information Week, http://www.informationweek.com/mobile/mobile-health-market-to-reach-$26b-by-2017/d/d-id/1110964
6. Washingpost, http://www.washingtonpost.com/sf/brand-connect/wp/2013/05/07/growing-appetite-for-mobile-health/
7. Flurry http://www.flurry.com/blog/flurry-insights/health-and-fitness-apps-finally-take-fueled-fitness-fanatics#.VSm6EvlzSbO
8. Flurry, http://www.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free#.VSnI7vlzSbM
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