Marketing Plan for A New Android App as part of final assignment during Marketing Internship under Prof. Sameer Mathur of IIM Lucknow.

1. Fit You

2. New to weight lifting and bodybuilding?
No problem!
It has everything you need to get started.
Already working out?
Our workout routines will take your
strength training to the next level.

3. To provide simple , effective and quick
solutions and instruct user according
to his needs.
To increase the popularity of fitness
app.
Company’s Goal

5. A free and paid
version for all
platforms
To provide simple
illustrations by
means of GIF with
details of exercise
• To find where the
existing apps are
lagging to improve
upon their shortfalls

7. It is a fitness training app for anyone who
wants a fit and healthy body
Body weight and weight training
exercises for toning, strength training,
slimming and more...
Company overview.

8. Figures published in a paper on the mHealth app
estimate there are now 100,000 apps dedicated to
mobile health available for Android and iOS
The report shows the global health and fitness mobile
app market is worth about $4 billion in 2014 but this
could increase to $26 billion by 2017.
Market Overview

9. Opportunities and Threats
• People are becoming more and more health
conscious
• With the expansion of smartphones market this
represents an ideal opportunity.
• A fitness app thus have a lot of potential for
people who wants ready and simple solutions to
their fitness queries

10. Demographics- Age 18-35 .
Life-style -Working professionals with
busy life.
Novices looking to build a body who are
in need of training.
Target customers.

11. To reach 100,000 downloads in 6 months.
Revenue from paid app will be used in
innovation .
Followed by addition of more features.

14. Those new to
weight lifting and
bodybuilding.
Those who want
a healthy ,toned
,fit and athletic
body but can’t
afford a
professional
expensive
personal trainer.
People of Age
group 18-35.
Customers

15. Collaborators
• With App Developers
• With Protein
supplements sellers
such as Whey Protein.
• Fitness trainers to
make perfect and
elegant illustrations

16. Competitors
• Rated 4.6 on Google Play Store
• Offered by Fitness 22
• Installs 1,000,000 to 5,000,000

17. Socio-Cultural
• Youngsters
from age 18-
35
Technological
• Use of
Smartphone
for fitness
Economic
• An
Downloaded
App is a
economic
substitute to
expensive
personal
trainers
Physical
• Physical
improvements
due to Quick
access to
muscle
specific
exercises
along with
right
nutritional
knowledge.
Context.

19. Beginner & Pro
workout routines
designed by
experts.
Workout trainer
and complete
gym workout app.
Own personal
trainer.
Full fitness
solution for the
gym.
Diet
information for
each goal .
Post and Pre
workout
supplements to
be consumed.
POP
POD

20. Expertly designed workout
routines ,giving you all the info
you need at the gym
Cardio is mixed in to give you a
full workout experience
Create, or add your existing
routine or workout program to
the app
Choose from bodyweight, time-
based, free weight or machine
based workouts
Access your workout history via
your gym log
Get motivated by browsing your
past workouts
Multiple gym workout routines to
choose from
Beginner, Intermediate & Expert
level
Rich photos and hi-res videos of
each exercise
Easy-to-understand detailed
descriptions

22. Product.

23. Free Features
Quick Visual
Explanations
Details of
exercises
and gym
equipment
details.
Full Cardio
routine.
Workout
Plans.
Browsing
your past
workouts.

24. Premium Features
Workout
plans for Pro
levels.
Diet plans..
Progress
Tracking.
Post and Pre
workout
supplements
to be
consumed

25. Regular updates in the both Free and paid
version of the app .
Creating a website for the app .
Immediate response on feedback.
Bug Removal in App once identified.

26. Brand Mantra : “ It Fits You “
Effectively Communicating the points of
Difference will contribute to Brand.

27. Price.
Works on
“Freemium model”
Psychological
pricing ending with
“9”
Monthly
Subscription at
discounted rate of
20%
Prices vary from 1$
to 34.99$ according
to routine selected
and its duration.
Free download
basic version.
Channel Pricing –
More for IOS than
Play-store

29. For users –
Referrals upto 20 will unlocksome
features of premium version .
Watching advertisement will unlock new
features.
For collaborators – Proteins brands will
get access to new customers besides
getting marketed.

31. Advertisements At Gyms .
Official Blogs
Email Marketing
Promo Videos
Official Facebook Page
By promoting real life stories of
app users and their feedback

33. Google Play
Store
IOS platform
The
information
on the other
communicati
on channels
will redirect
all the users
to Google
Play Store.
After
download, the
users are
asked to sign
up with his
phone
number and
email id
After doing
so, the user is
provided with
an unique id
for referrals.

34. Implementation
Launch of app
Free trial download;
premium facility available
Use the free version
Lookout for collaborators,
volunteers and sponsorships
Roll out offers to woo new
customers

35. A marketing team with sub groups focusing on
communication channels, distributors &
suppliers, along with techno-savvy research
team.
INFRASTRUCTURE

36. App Development
Marketing
Research on
statistical
information
Contacting
collaborators,
distributors &
suppliers
Advertisement via
different channels
Keeping Track of
Competitors’
offering
Processes

37. Schedule
Market
Study
Branding
Pricing
Innovation

38. Summary

39. Thank You
Created by Nikhil Agrawal, NIT- Jaipur, during Marketing Internship, by
Prof. Sameer Mathur, IIM Lucknow.