Releasing apps
Appfest 2013, IIM Ahmedabad

Design
26 July 2013
1

Develop

Test

Release
Contents
1.
2.
3.
4.
5.
6.

2

Two keys – payments and distribution
Myth – Google Play is the only Android store
Why and w...
Two keys- Payment and Distribution

Payments
1. Ease- user flow
2. Accessibility- credit card, mobile

3

Distribution
1. ...
Myth- Google Play is the only app store

Global downloads

China downloads
10%

30%

70%

4

Google
Play
Other
stores

90%...
Why and why not to use Google Play

• Why?

• Why not?

• Largest Android store
• Gives 60-70% downloads

5

• Discovery p...
Distribution alternates

6
Other Android stores

7
Other app stores

8
Why use alternates?

• Innovative promotions

• Easy to differentiate – curation
• Localized flavors to app store – China
...
Payment alternatives

CARRIERS

10

BILLING
AGGREGATORS
How China does it big

Downloads

Payments

10%

90%

11

Google
Play
Other
stores

Carrier
Billing
Ali Pay

18%
7%
75%

A...
Go! Release your ideas into the market
Ambrish Bajaj
+91 9910877799 | skype: a_bajaj

12
Upcoming SlideShare
Loading in …5
×

Releasing and monetizing apps on Google Play & other app stores

1,090 views

Published on

This presentation talks about how to go about releasing apps on the Google Play and other app stores. Also various ways in which developers can monetize.

Published in: Marketing, Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,090
On SlideShare
0
From Embeds
0
Number of Embeds
75
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Releasing and monetizing apps on Google Play & other app stores

  1. 1. Releasing apps Appfest 2013, IIM Ahmedabad Design 26 July 2013 1 Develop Test Release
  2. 2. Contents 1. 2. 3. 4. 5. 6. 2 Two keys – payments and distribution Myth – Google Play is the only Android store Why and why not to use Google Play Distribution alternates Payment alternates How China does it Big
  3. 3. Two keys- Payment and Distribution Payments 1. Ease- user flow 2. Accessibility- credit card, mobile 3 Distribution 1. Discovery 2. Cost per install 3. Territory
  4. 4. Myth- Google Play is the only app store Global downloads China downloads 10% 30% 70% 4 Google Play Other stores 90% Google Play Other stores
  5. 5. Why and why not to use Google Play • Why? • Why not? • Largest Android store • Gives 60-70% downloads 5 • Discovery problem • No payment alternate
  6. 6. Distribution alternates 6
  7. 7. Other Android stores 7
  8. 8. Other app stores 8
  9. 9. Why use alternates? • Innovative promotions • Easy to differentiate – curation • Localized flavors to app store – China • Payment alternatives- mobile wallets 9
  10. 10. Payment alternatives CARRIERS 10 BILLING AGGREGATORS
  11. 11. How China does it big Downloads Payments 10% 90% 11 Google Play Other stores Carrier Billing Ali Pay 18% 7% 75% Ads
  12. 12. Go! Release your ideas into the market Ambrish Bajaj +91 9910877799 | skype: a_bajaj 12

×