As User Experience Designer (UXD) - I have tested Central Park Retail in Sydney app. And there were significant elements to change!

1. Central Park app
Nick Wong, Christine Loiseau, Tom Lim,
Louise Leth and Jasmin Pedersen

2. Introduction
 Description of the physical environment
 The Living Mall
 Description of the digital environment
 The mobile application

3. Interest of this topic
 Designed as a ”global village” within the city
 Centralised accommodation, shopping center, cultural
events and outside areas, normally in different
locations
 Observe how this innovative physical environment
is supported by the app

4. Objectives
 Collecting data
 Interview the users
 Talk with Central Park
 Observe the users using the app in the environment
 Find recommendations to improve the app

5. Interviews
 Minimum five interviews
 Respondents
 Wide range of users
 Only iPhone users
 The interview guide is structured in three parts
 Expectations
 Observation
 Evaluation
 Recommendations

6. Results of the interviews
 First it was difficult to find it in app store
 Expectations
 Stores and products, opening hours, events, deals,
newsletter, pictures and films, map, contact info
 Observation
 Difficult to navigate and use the map
 Lack of purpose for the app – many users believe the app
has a one time purpose

7. Evaluation
Positive Negative
Simple design Hard to find in App Store
Easy navigation Too much text
Easy to find information Lack of pictures
Only basic information
Not entertaining/engaging

8. Recommendations
 Make the app’s use more encompassing, necessary,
interesting
 New interactive map
 Add pictures and new parameters
 Pop up notifications about events and special offers
when the user is geographically close to Central Park
 Make it easier to find the app in App Store
 You have to search for “Fraser Properties”

9. Conclusion
 Not supporting the Central Park’s innovative concept
 The app is too basic
 No promotion for the app