It’s Gold Rush out there claim yours
before it’s all gone
Mobile app revenue projected to
explode by 2016
Forecast: 50 billion mobile app
downloads in 2012
Video Is The Fastest Growing Mobile Application: 2/3rds
of All Mobile Data In 2015
Market For Mobile Health Apps Projected
To Quadruple To $400 Million By 2016
1. To establish as legal tender.
2. To coin (money).
3. To convert (government debt) from
securities into currency that can be used to
purchase goods and services.
New Users, Active Users, Retention:
What Do My Users Want?
The WOW Factor
How to Monetize? – A Million Dollar Question to make Your first Billion Dollar
This category is probably most familiar to everyone. When it comes
to content, people are willing to pay for ebooks, music, and
movies. In addition to purchasing, a lot of content can be rented
temporarily, like streaming a movie.
These are apps that are used and then finished. An
example is a game with a fixed set of levels, once
each level has been completed the game is “done”
and has been consumed.
Apps as a Service.
Just like software as a service there are apps that provide
a service. Sparrow was a great example of this type of
good, it was a service that the user used as an app on
their phone. Things is another example.
Additional in-app items or functions.
In many apps one of the new revenue drivers is to provide additional
functionality, game pieces, or features for a fee. An example of this
is the additional brushes you can buy in Paper’s app.
Here are some of the common monetization strategies:
•Free app with advertisements or sponsorship
•Free app with in-app purchases for one-time items/functions
•Free app with in-app recurring subscription
•Paid apps (and there are all sorts of hybrids of this model, like a free
“lite” app that entices users to upgrade to the paid version, or a paid
version without advertisements, etc.)
Why people agonize over buying apps
•Lack of information.
•Apps aren’t refundable.
Applying this to App Marketing
•People don’t like buying software from websites, they want to buy
•software and products from people.
•Software has an ongoing tax with maintenance, so price apps to account
•for ongoing maintenance and improvements.
•Create a high quality app.
•Have a presence outside of the app store.
•Drive ratings and reviews for your app.
•Pick an appealing price point.
•Create a marketing message that brings perspective.
Know Your presence
Know your users
Know where you stand
Know when did u make it to the top
Know what user wants
Knowing is everything