this ppt is about motivation theory and reinforcement thoey.

1. AVINASH CHENNURI
1330 CMBA2
REINFORCEMENT
THEORY

2. DEFINITION
• An individual’s behavior is a function of its
consequences.
• It is based on “law of effect”
• Takes a behavioristic
approach
A counterpoint to goal
setting theory
• Individual’s behavior with positive
consequences tends to be repeated,
but individual’s behavior with
negative consequences tends not to
be repeated.

3. Operant Conditioning
Theory
Most relevant component of reinforcement
theory
• He is a father of operant conditioning theory
• But his work was based on Thorndike’s
law of effect.
• Skinner introduced a new term into the
Law of Effect - Reinforcement.
Behavior which is reinforced tends to be repeated
behavior which is not reinforced tends to die outor be extinguished.
B.F SKINNER

4. SOCIAL LEARNING
THEORY
TYPES
Attention
Retention
Production
Reinforcement

5. Frequency of desirable behavior
Types of operant conditioning
STIMULUS
Positive
Reinforcement
Negative
Reinforcement
Positive
Punishment
Negative
Punishment

6. example

7. example