2. Inside the supermarket permises
attended by a liscensed pharmacists
are pharmacy outlets. They sell
practically all drug products as in a
drugstore or community pharmacy such
as prescription and non-prescription
drugs.
These outlets captilize on the total
shop-mix or One-Stop-Shop concept.
Customer traffic is heavy in
supermarkets and these drugs enjoy
hefty sales and profits.
3. A majority of groceries and supermarkets throughout
the country are only allowed to carry OTC drug
products either at the selling areas or check-out
counters or both, because these are simply bought
by shoppers whom may have heard, seen or read
these products on radio, TV or print advertisement,
are prescribed by their family physicians and
denstist, or are endorsed by friends, relatives and
associates.
4. OTC products are displayed in massive gondolas and display racks while at those
at the check-out counters are made available through dispensers and are mostly
in tablet formats.
5. Groceries and supermarkets also carry
health food products in addtion to
pharmaceutical products. There are no
pharmacist at the selling areas of these
outlets and shoppers simply pick-up their
choices.
Impulse buying is a common occurence
either at the selling areas, floor displays or
check-out counters.
The drug products on mass display, easily
accessible and visible, trigger purchase
decisions, in a new market such as
groceries for the present drug products.
6. Merchandising paraphernalia
includes price tags, posters,
stickers, buntings, banners, and
the merchandise itself, on display.
The purchase decision-makers in
groceries and supermarkers are
the Purchasing/Supply Officers,
and in some instances, the store
manager or owner.
Credit terms are in the range if 15-
30 days.
7. Merchandise displays at the floor ares and check out counters are not for free but rented
out to suppliers/manufacturing on a monthly basis.
Example: Monthly rentals of P200 for products on dipslay per check-out-counter. P6,000-
8,000 for floor product displays.
