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- 1. WAL-MART
- 2. . Wal-Mart is a large retail chain that operates huge discount department stores and warehouse stores throughout the world. The company was founded in1962 by Sam Walton Wal-Mart Supercenter stores alleviate taking up time for customers that have a large array of things to get on their list besides groceries. WHAT ABOUT WAL-MART?
- 3. Wal-Mart's headquarters is located in Bentonville, AR. Currently ,Wal-Mart has a reportedly 2.2 million employees across the world. Many of the Wal-Mart supercenter locations are opened 24 hours a day for the convenience of the customer’s needs and demands WAL-MART THE COMPANY
- 4. Wal-Mart Supercenter include full- service supermarkets, garden center, pet shop, pharmacies, and one-hour photo processing lab, portrait studio and much more. Many Wal-Mart Locations include a great deal of alcove shops, such as cellular phone stores, hair and nail salons, video rental stores, local bank branches and fast food outlets. WAL-MART'S GOODS AND SERVICES
- 5. PictureMe! Portrait Studios Wal-Mart Discount Stores Wal-Mart Supercenters Wal-Mart Realty Supermarkets Wal-Mart Money Center Small Format Stores WAL-MART'S SUBSIDIARIES
- 8. MANAGEMENT PHILOSOPHY The management philosophy at Wal-Mart is to choose good people and giving them maximum authority and responsibility. Wal-Mart provides formal programs to teach their managers different leadership skills. Managers help in the process of development of other managers. This helps leaders to collaborate better with other leaders around the world. These trainings provided will lead to high performance, as well as global success.
- 9. MISSION STATEMENT “We save money so people can live better”, this slogan was created by Sam Walton, the founder of Wal-Mart. The company still stands by this quote to this day. The company still finds ways to reduce costs, while the quality of the product remain high.
- 10. VISION STATEMENT To promote ownership of Wal-Mart’s ethical culture to all stakeholders globally. Since the founding of Wal-Mart Stores, Inc., it has always been a values based, ethically directed company.
- 11. VALUES STATEMENT The 3 Basic Beliefs are known as the values that guide the decisions made by leaders. These beliefs are: -Respect for the individual -Service to the customers -Striving for excellence
- 13. Does Walmart really have to invest in marketing strategies? Yes, and no. -Already strong name brand -current philosophy MARKETING PHILOSOPHY
- 14. “See for yourself” Campaign Shows savings comparison Very competitive Stirring controversy with competition INNOVATIVE ADVERTISING CAMPAIGNS
- 15. Strong prominent brand in United States Current target markets include: TARGET MARKETS Third biggest retailer in the world International markets (like Brazil, China, etc.) “Neighborhood Market” store concept More localized Walmart's Expanding to college campuses
- 16. Expansion in both international and local markets Own-label products Online shopping Lightening existing negative publicity FUTURE MARKETING CONSIDERATIONS
- 17. Wal-mart ranked # 1 in the fortune 500 in 2012 Sales increased 5.9% in fiscal year 2012 Wal-mart employs 2.2 million associates around the world 1.3 million in the U.S. alone WAL-MART FACTS
- 18. Industry competitors REVENUE IN MILLIONS Sears Holdings Target Wal-mart $39,854 $73,301 $469,162
- 19. Wal-mart operates more than 11,000 retail units in 27 countries
- 20. PROPERTIES Owned Leased Total U.S. Properties Wal-mart U.S. retail units Sam’s Club retail units Total U.S. retail units 3,480 525 4,005 511 109 620 3,991 634 4,625
- 21. International Properties Owned Leased Total Africa 37 340 377 Argentina 57 37 94 Brazil 208 350 558 Canada 131 248 379 Central America 180 462 642 Chile 196 133 329 China 2 391 393 India 2 18 20 Japan 60 378 438 Mexico 724 1,629 2,353 United Kingdom 398 167 565 1,995 4,153 6,148 Total International retail Units
- 22. ASSETS Current Assets Property and Equipment Capital Leases Goodwill Other Assets TOTAL ASSETS 59,940 113,929 2,752 20,497 5,987 203,105
- 23. LIABILITIES Current Liabilities 71,818 Long-term debt 38,394 Long-term debt under capital leases 3,023 Deferred Income Taxes 7,613 Other liabilities TOTAL LIABILITIES 519 121,367
- 27. Large, very profitable company History of stability Expanding world-wide PROS OF INVESTING
- 28. Future growth rate may be slowing and profits may not be as large as aniticipated Legal issues eat into company profits and reputation CONS OF INVESTING
- 29. Low wages and employee benefits (i.e health insurance) discrimination against women Legal violations of Clean Water Acts in several states Destroys small towns ETHICAL ISSUES
- 30. Short term return Vs Long term return Vs Ethically investing INVEST OR NOT?
- 31. INVEST OR NOT?
Editor's Notes
- As one of the top supermarket chains in the United States, Wal-Mart’s efforts to have a strong marketing strategy are slim. “It is the world’s largest retailer, third biggest public company, largest private employer and one of the most valuable companies in the world”. With such immense power, worldwide, Wal-Mart has little to no need to create a strong marketing strategy in pursue of higher profits. We can still note several marketing strategies that have been used in the past years to create brand consciousness and to keep the Wal-Mart name as a synonym of great savings and consumer convenience. Jurevicius, O. SWOT Analysis of Walmart. Strategic Management Insight. http://www.strategicmanagementinsight.com. May 17th, 2013.
- The first and most important aspect of Wal-Mart’s strategy towards consumers is their store layout, which focuses on bringing everything to the shopper into one location. Wal-Mart can be known as a micro-mall. Each store usually contains a variety of departments including clothing, food, hardware, toys, tech centers, and even optometrists centers and jewelry isles. They also partner up with Subway and McDonalds to even bring an area for customers to eat while they shop. This convenience to consumers is what separates Wal-Mart from other supermarkets since it brings customers an extreme amount of variety. This giant quantity of products also works as a lever for Wal-Mart as they can afford to provide extremely low prices that most competitors cannot matchSo, Does Walmart really have to invest in Marketing Strategies? Yes, and noWalmart already carries a strong name brand, but they do need to invest in adverting campaigns that support and remind the public of the brand. They are also expecting to expand to different demographics, which will require a marketing strategy within itself.
- The second aspect of Wal-Mart’s strategy is their latest “See for yourself” campaign reminding consumers of their low prices. This series of commercials has stirred controversy with competitors, who feel that most of the commercials are not accurate; But Wal-Mart stands behind their publicity and Quinn (Wal-Mart’s Chief Marketing Officer) says “It’s somebody’s real list. We don’t tell them what to buy. We take those groceries from the competitor and scan them across our scanner so there’s no doubt about … if it’s the same item” The advertisement series follow consumers doing their groceries and show them the amount of savings they have by choosing Wal-Mart. As mentioned below, it is no surprise that competitors are unable to fully compete with this company with offering the lowest prices. Hermanlyn, M. Walmart’s “See For Yourself” Campaign, a Lesson in Local. CBS Altitude Group. July 16, 2013http://www.cbsaltitudegroup.com
- The third aspect of current Marketing strategy is a more international approach as Wal-Mart still finds its place through the international market. This a major opportunity for the company as they have recently considered to close some underperforming stores in international grounds and plan on opening and expanding in territories like India, China, Brazil and others. They still face several struggles like international permits and empowering the name brand Wal-Mart to countries that do not differentiate this as a strong supermarket destination. Our final marketing consideration is the company’s expansion into college campuses to reach the millennial consumer. Recently, Wal-Mart has expanded smaller locations into college campuses like Georgia Tech and Arizona State. These branches are smaller than a regular Wal-Mart store and are targeted towards the millennial consumer, which seems to be of great interest to the company right now. Durisin, M. Walmart has a New Strategy for Tapping into the Millennial Market. Business Insider. April 9, 2013. http://www.businessinsider.com
- Wal-Mart can consider future marketing expansions in both International and local markets. These include own-label products, online shopping, and lightening the negative publicity that already surrounds the media.