Seven basic digital marketing avenues that every startup should consider

1. Digital Marketing for Startups
Presentation by Atul Jain

2. Why Digital Marketing ?
¡ Build Awareness
¡ Brand Positioning
¡ Helps you reach the right audience
¡ Allows you to educate & engage with the prospective
consumers
¡ Starts generating traffic
¡ Measurable and scalable

3. What does a startup need ?
¡ Inexpensive marketing channels
¡ Experiments on channel mix
¡ Measurable
¡ ROI Driven
¡ Scalable

4. • Need Gap
• Proposition
Awareness
• Need
• Personalize
Engage
• Benefits
• Action
Convert
Strategic Framework

5. Lucky 7 Mix

6. Online PR
¡ Clearly define the what, why and how of your
business
¡ Get covered on online news sites like iamwire, PR
Newswire, etc.
¡ Create and distribute press releases
¡ Blogger Outreach
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8. Social Media Marketing
¡ Choose the right platform mix
¡ Be frequent and consistent
¡ It’s not about you, it’s about your customer
¡ Engage with your followers
¡ Create and nurture influencers
2
Listen, Analyze, Communicate

10. Search Engine Optimization
¡ Mobile first
¡ Content is still the king
¡ Build the right keywords
¡ Ensure your website is accessible to all kinds of
users
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Keep Patience and be Consistent

13. Paid Advertising
¡ Pay per Click (PPC) / Cost per Impressions (CPM)
¡ Ad Types
¡ Text
¡ Image
¡ Video
¡ Very Targeted
¡ Time of Day
¡ Geography
¡ Keywords
¡ Audience Profile
¡ Remarketing
4

14. Remarketing Funnel

15. Email Marketing
¡ Use Opt-in database
¡ Write compelling subject lines, avoid spam words
¡ Mobile Optimized
¡ Combination of text and image
¡ Clear Call to Action
¡ Time it well
5
Measure Engagement and tweak, tweak, tweak

17. Affiliate Marketing
¡ Commission agents getting buyers for the sellers
¡ Use their network to reach out to prospective
buyers
¡ Gets paid on successful happening of an event
¡ Various Contracting Opportunities
¡ CPM, CPO, CPC, CPV, CPL, CPS, etc.
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19. Referral Marketing
¡ Word of Mouth Marketing
¡ Capitalize on Influencers
¡ Incentivize users for referring customers
¡ Trust factor
¡ Tracking is a Must
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Make your product shareable

22. How do we
Measure ?

23. Objective Goal
KPIs Target
Measure

26. Questions

27. Atul Jain
e : atuljain7@gmail.com
w : www.atuljain7.com