The Digital world is changing. This is overtly evident whether you agree or not.In an era of digitalization there is a scantiness of knowledge about the upcoming booming branch of marketing - DIGITAL MARKETING. After so much of contemplation and flashing to bridge the gap the idea of SIMPLY DIGITAL popped in, a joint initiative by alumnus of IIT and IIM mentored by expert Digital Entrepreneurs. It is an effort to provide the most updated knowledge about the ever changing dynamic digital world, trying to perfect the gap between you and the digital world. Simply Digital is an initiative which emanated in APRIL 2015 and is now one of the leading Digital Marketing Institutions in Delhi and NCR.

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The Digital School

2. INTRODUCTION
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Freelancing
Affiliate Marketing
Working Professionals
Entrepreneurship
IIT-IIM Faculty
Team of Digital Start-ups
Pre-reads & Post-reads
Job Placement Assistance
Opportunity with Digital Marketing
We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our
pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build
reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks of the
trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,
online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level
where the experts are. After all, it’s not rocket science and you don’t have to be an Einstein to master it. Just have faith in
yourself and the confidence in us.
LEARN WHAT YOU WANT, THE WAY YOU WANT
7 Google Certifications
Our Courses
Digital Marketing Big Data & Analytics
Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital
start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized
courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.
Simply Digital offers a range of Customized Programs imparting practical knowledge earned by
its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a
unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply
Digital is a Google partner group company with Google certified trainers.
Building Business

3. ­ Fundamentals and Core Objectives of Marketing
­ Significance of Digital Marketing
­ In-depth knowledge of Marketing Procedure
­ Differences between traditional and digital marketing
­ Grasping the basics of Digital Marketing procedures
Ÿ Understanding the meaning of visibility and its different dimensions
Ÿ How can visitor’s engagement be built?
Ÿ Tips to bring inbound and outbound targeting traffic
Ÿ Understanding the concepts of leads generation
Ÿ Importance of retention in digital marketing
Ÿ How can Performance Evaluation be built and improved?
Overview of
Digital Marketing
Ÿ Website planning & conceptualization
Ÿ Understanding websites, domain names and domain
extensions.
Ÿ Web servers & web hosting
Ÿ Integrating web performance and functionality
Website wireframes
Ÿ Contemporary website designing. Clutter-breaking User
Interface (UI) & User Experience (UX).
Ÿ Different types of websites – web, mobile, responsive,
parallax, static & dynamic
Ÿ Html & CMS
Ÿ Top tools to evaluating
Website Planing
& Creation

4. Ÿ Incorporating Off Page Optimization through
Ÿ Local SEO
Ÿ How to differentiate between different types of keywords
Ÿ Tips for using SEO promotion techniques
Ÿ How to select the right plug-in for word press and other CMS
Ÿ Link Juice: Its Significance and utility
Ÿ Highlights & understanding Google Panda Algorithm, EMD Update and Google Penguin
Ÿ Top tools to evaluate SEO performance
Assignments
Ÿ Keyword planning, optimization & density
Ÿ Optimizing the content with the right keywords
Ÿ Planning the content calendar
Ÿ Internal linking
Ÿ Creating Title Tags, Meta Tags & H1 for SEO
Ÿ Use of HTML in website creation
Ÿ Website verification and Google Webmaster
Ÿ Creation of Website’s Site Map
Ÿ Use of FTP
Ÿ Website speed optimization
Ÿ Optimizing the website for crawling & indexing
Ÿ What is Anchor text
Ÿ Url code & url optimization
Ÿ Alt Tags for images
Ÿ Domain authority: Understanding the basic concepts
Ÿ How to increase your Page Rank
Ÿ Use of back links
Ÿ Link Building and their importance
Ÿ Content dissemination
Ÿ Use of social media in Link Building
Ÿ Info graphics, podcast & video
Ÿ What is Page Authority & Link Juice
Ÿ Understand how Google places optimization as well as using citation, classifieds, H Card
and NAP
Ÿ The meaning and utility of SEO
Ÿ Grasping the basics of how search engines work
Ÿ Understanding different types of search engines and their
scope
Ÿ Evaluating the target niche
Ÿ Using the right keywords for the correct traffic generation
Ÿ Traffic growth hacking
Ÿ Researching the keywords: in-depth arithmetic
Ÿ On Page Optimization
Search Engine
Optimization

5. ­ What do inorganic search results mean and why are
they important
­ Understanding PPC advertising: Tips and Tricks
­ Analysis of Microsoft Adcenter with Yahoo and Bing
­ How to set up Google Adwords account and grasping its
essence
­ Adwords account structure: Campaign, Ad groups, Ads,
Keywords
­ Different types of advertisement campaigns
­ Adwords Algorithm – what is adword rank & how it
ranks
­ Basics of Quality Score: Click-through rate (CTR):
Importance for online advertising
­ Tips for bidding: building competency
­ Creating the right Search Campaigns
© How to place online advertisements
© Target Search engine queries
© Matching the right keywords
© Basics of Campaign Level Setting
© How to implement location targeting
© CPC- the core of bidding strategy for right target
audience
© Bidding strategies: Manual and Auto
© CPA: Optimal Way for Online Advertising
© How to keep your bid strategy flexible
© Ad Extensions: Location, Call and Sitelink
Extensions
© Creating Ads: How to advertise Online with a
compelling ad copy
© Single ad group model (SKAG)
© Creating your first search campaign live
© Understanding the ad matrics
© How to play with display & destination URLs
© How to write a compelling ad copy
­ Tracking ROI
© Importance of conversion tracking
© How to set up a conversion tracking
© Evaluating the statistics
© Adding tracking code
­ Optimizing Search Campaigns
© How to optimize your first campaign
© Importance to CTR in optimization
PPC and Google
Adwords
­ How to increase the quality score
© How to optimize CPC
© Display network targeting
© Searching for keywords that convert to
sales
© How to increase bids for best performing
keywords
© Search query report
© Excluding user locations
© Use of review extensions
© Call-to-action Ad copies
© Results for mobile devices with full
browsers vs. computers and tablets
© Evaluation of Ad Campaign Statistics
© Analyzing competitor’s performance
© Investigation Fraud clicks
­ Display Campaign Creation
© Different types of display campaigning
and their target audience
© Engagement and re-marketing
© Creation of different Ad Groups
© Ad-scheduling and delivery
© Use of display planner tool
© Organising text ads
© Uploading banner ads
­ Remarketing
© What is remarketing
© Setting up an account of remarketing
© Tailored ads and bring back indecisive
customers adding custom parameters,
creating a feed and delivering
customized, higher-performance ads.
© Advance list creation
© Overview of my client centre

6. ­ Get started with Google analytics
­ Generate detailed statistics for your website
­ Measure conversion and sales
­ Track search engines and social networks
­ Analyze display advertising, pay-per-click networks and
email marketing
­ Integrating adwords and analytical account
­ Link tagging: Basic of set-up procedure
­ Viewing customized reports
­ Implementing corrective actions
Google Analytics
Ÿ Understanding Social Media
Ÿ Different types of current social media paradigms
Ÿ How to use social media for marketing and advertising
Ÿ Facebook Marketing: Differences between personal and
business page, increasing likes and shares, building fan-
engagement, Facebook advertising, Case Studies and use of
3rd parties.
Ÿ Facebook Insights (Analytics), Facebook Case Studies,
Power editor tool.
Ÿ Facebook Practical Session: Facebook advertisement,
Payment Module, CPC, CPM, CPA, Conversion Tracking of
Facebook.
Ÿ Linked In Marketing: Differences between company and
individual profiles, marketing through Linked In groups, tips of
Linked In advertising and increasing ROI.
Ÿ Twitter Marketing: Measuring influence and increasing
followers, tips and tricks of online marketing with twitter, using
the right tools and Case Studies, twitter advertising, Hashtags
and trends, Understanding the influencers and industry
leaders of niche.
Ÿ Twitter Case Studies, Tools for twitter marketing.
Ÿ Video Marketing: Tips, trends, strategies and best practices
for creating video campaigns, using YouTube for business
growth, creating Video ADgroups, utilizing the right target
options and bid strategies, Intro to viral video, Building viral
video and its case studies, Creating Youtube Channel,
Youtube video marketing strategy : Pre AD role, Post AD role
and Mid AD role, True View Ads- Instream Ads, Display,
Creating a video AD groups.
Website Planing
& Creation
Social Media
Marketing
Opera
Firefox
Safari
Chrome
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­ Email Marketing and its functionality
­ Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP,
Asynchronous and Synchronous Mails.
­ Understanding its importance
­ How to send a bulk image
­ What are the jargons of sending a bulk image
­ Email marketing techniques – legitimate, partial
legitimate & illegitimate
­ Boosting sales
­ Generating leads
­ Strengthening relationships
­ Increasing web traffic
­ Building brand loyalty.
­ Difference between opt-in & opt-out emailing
­ Does & don’ts of email marketing
­ Auto responders & broadcast emails
­ Web form & list database
­ Tips & tricks of broadcasting emails & prevent spamming
Email Marketing
­ Basic terminology & benchmarks of online advertising
­ Different types of online advertising for digital marketing
­ Display Advertising: Banner Ads, Rich Media Ads, Pop Ups
and Pop under Ads
­ Contextual Advertising: Page Ads, Video Ads, Image Ads
and Text Ads
­ Native ads
­ Payment Modules
­ Online tracking of ROI
­ Allocating funds for various online advertising networks
­ Using tools to Create Banner Ads
Website Planing
& Creation
Website Planing
& Creation
Online Display
Advertising

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­ What is e-commerce marketing
­ How to create an e-commerce website
­ Developing plans and marketing strategies
­ Get higher organic search engine listings
­ Retention of customers
­ Competitive pricing and increasing per-customer
purchases
­ After-sales marketing and relationship building
­ Case studies & assignments
E-Commerce
Marketing
­ Importance of lead generation
­ Landing Page Versus Websites
­ Understanding A/B testing and using it
­ Understanding leader nurturing and lead funnel
­ How to carry out lead nurturing
­ Creating a live landing page
­ What is thank you page
­ How ROI is calculated through landing page
Website Planing
& Creation
Website Planing
& Creation
Lead Generation
for Business

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2
9­ Using Social media for mobile web marketing
­ Using advertising tools for mobile web marketing
­ Mobile marketing mix
­ Creating mobile applications
­ SMS marketing
­ Uploading mobile apps for iOS and androids
­ Creating mobile websites
­ Hyper local marketing
­ Geo tagging & geo location marketing
­ Mobile advertising networks
­ New age marketing – whatsapp, snapchat, instagram, vine
­ Native vs. hybrid ads
­ Building a mobile first company
­ Voice to text & text to voice integration
­ Augmented reality on mobiles
­ Difference between mobile responsive, mobile first & mobile only
Mobile
Marketing
­ How to write compelling and provocative content
­ 35 tips and tricks
­ Overcoming content marketing barriers
­ Magnetizing the content
­ Top Content Marketing Examples
­ Using the right template and designs
­ Promoting content in social media
­ Managing content calendars
Website Planing
& Creation
Website Planing
& Creation
Content
Marketing

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9­ What is affiliate marketing & 3As of affiliate marketing
­ How to make millions with affiliate marketing
­ Tips and tricks of affiliate marketing
­ Being in tandem with affiliate marketing strategies in India
­ Live examples and real-time mentoring
­ Cracking the top affiliate networks in the world
Affiliate
Marketing
­ Basic of Adsense
­ How to write a captivating blog with right keyword insertion
­ How to get approved by Adsense
­ Placing the right Ads on your Blog
­ Creating blogs with CMS
­ How to make more than 1 Lakh rupees with Google Adsense
Website Planing
& Creation
Website Planing
& Creation
Adsense &
Blogging

11. ­ Goals for Analytics & Big Data Course
­ Introduction to basic statistical terms and concepts
­ Structured overview of modelling methodology
­ Interpretation and implementation of statistical tests
( commonly used in company's methodology)
­ Understanding Big Data Landscape and
technologies
­ Use state of the art tools to work with very large
data sets
­ Detailed case study/Project.
Course Structure:
Data Understanding and preparation
© Basic training in R
© Enhanced data dictionary
© Missing value imputation
© Outlier treatment
Data analysis
© Defining target for Model
© Variable Transformation
© Variable reduction
© Variable finalisation
Modelling ( case study)
© Model creation
© Model validation
© Model calibration
Understanding the Big Data Problem
© Introduction to Very Large Datasets
© Limitations of existing Data Analytics
Architecture
Introduction to the Hadoop Ecosystem
© Hadoop
© Hadoop Features
© Hadoop 2.x core components
© Hadoop Storage: HDFS
© Hadoop Processing: MapReduce Framework
© Anatomy of File Write and Read
© Rack Awareness
Big Data &
Analytics
Hadoop Architecture and HDFS
© Hadoop 2.x Cluster Architecture - Federation and
High Availability
© A Typical Production Hadoop Cluster
© Hadoop Cluster Modes
© Common Hadoop Shell Commands
© Hadoop 2.x Configuration Files
© Password-Less SSH
© MapReduce Job Execution
© Data Loading Techniques
Map Reduce Framework
© Traditional way Vs MapReduce way
© Why MapReduce
© Hadoop 2.x MapReduce Architecture
© Hadoop 2.x MapReduce Components
© YARN MR Application Execution Flow
© YARN Workflow
© Anatomy of MapReduce Program
© Practical problem solving using Map Reduce

12. Why SIMPLY DIGITALWhy SIMPLY DIGITAL
Contact Us:
97/1, Adhchini, New Delhi-110017
+91 78270 68882, +91 83760 16348
www.simplydigital.in
info@simplydigital.in
J It'sanIIT-IIMalumniinitiative.
J WestandforQualityEducation.
J OurFacultyisfromIIT-IIMandsuccessfuldigitalstart-ups.
J WehaveJobsandInternshipsforourstudentsinDigitalStart-ups.
J Mentorsareeagertoguidestudentsontheirentrepreneurialideas.
J WehelpyouprepareforGoogleCertification.
J WesendPre-readsandPost-readscomprisingCaseStudiesandStudyMaterial.
J Youcanenrollwithusforano-chargeReinforcementClassonanytopic.
J WeteacheverythingunderDigitalfromDigitalMarketingtoBigData.
J OurCourseContentismostupdatedandeverevolving.
J YoucanchooseyourCourseModulesandbecomeanexpertinyourchosenfield.
J Webring100plusyearsofcumulativeCorporateExperienceinMNCs.
J WeareaGooglePartnerCompany