Slides from Friday of AM2 of FORCE11 - FSCI https://www.force11.org/fsci https://www.force11.org/node/7786/#am2 taught by Allegra Swift at UCSD.

1. Managing Your Scholarly Identity:
Reputation & Impact
This work is licensed under a CC-BY-NC 4.0 by Allegra Swift,
based on a presentation and workshop authored by Allegra Swift and Jessica Davila Greene

2. “...while concerns over digital footprint
are widespread amongst the general
population, they become particularly
pressing for academics, but avoiding
digital spaces entirely is increasingly a
non-viable option as institutions of
higher education expand into digital
domains.”
HILDEBRANDT, Katia; COUROS, Alec.
Digital selves, digital scholars:
Theorising academic identity in online
spaces. (2016)
http://socialtheoryapplied.com/journal/jast/article/view/16/10
Curating
Online identity
2

3. “...the construction of
online identities or persona
is now an essential activity
for the academic both from
the perspective of university
value and individual/career
value.”
BARBOUR, Kim; MARSHALL, David. The
academic online: Constructing persona
through the World Wide Web. (2012)
http://firstmonday.org/article/view/3969/3292
Curating
Online identity
3

4. As my grandpa would say ...
Is it kind?
Is it true?
Is it necessary?
4

5. As Prince once said ...
I like constructive criticism
from smart people.
5

6. Google yourself
Image: Woman using microscope, St. Luke's Hospital, U.S.Industrial Alcohol Company,DeGolyer Library,
Southern Methodist University. Flickr: https://flic.kr/p/bsuidd
6

7. Google thy
neighbor
Image: CC BY-NC-SA 4.0 British Museum: Collection image gallery
Girl with Field Glasses https://goo.gl/yDNhbC
7

8. Managing
(Curating)
your identity
➢ Profiles:
○ Gather it all into one place
➢ Rights
○ Yours and others
➢ Repositories:
○ Put your stuff in places
where people can get it
➢ Identifiers:
○ Disambiguate your name &
pubs
➢ Social Media:
○ Engage your audience
8
@allegraswift

9. Q: How do you do
this?
A: With intention
➢ Do what you can do
➢ Build your network
➢ Be Consistent!
➢ Monitor yourself
➢ Track your impact
9

10. Profiles
10
http://profiles.ucsd.edu/zvinka.zlatar
https://ambereendadabhoy.com/

11. Bring it all together
❏ General Contact Info
❏ Publications &
presentations
❏ Awards/Achievements
❏ Grants & patents
❏ Teaching activities
❏ Links to other sites
❏ Research areas
11

12. Profiles - things to think about
SITE/PLATFORM
1. Stability
2. Interoperability/index-ability
3. Read the fine print - keep control
4. Social media, reports and analytics
CONTENT
1. Audience - who do you want to reach
2. Describe your background in
accessible language
3. Keep it current, updated, & consistent
4. Link to publications in a repository
5. Collect your networks, other accounts
6. Pay attention to copyright & licenses
7. Visually interesting and clean
12

13. 13

14. Do what you can - get some help
★ Reputation
building toolkit
★ Scholarly identity
★ Reputation
management
★ Curating online
presence 14
http://ucsd.libguides.com/OnlineIdentity
Academics'onlinepresence:afour-stepguidetotakingcontrolofyourvisibility

15. Managing
(Curating)
your identity
➢ Profiles:
○ Gather it all into one place
➢ Rights
○ Yours and others
➢ Repositories:
○ Put your stuff in places
where people can get it
➢ Identifiers:
○ Disambiguate your name &
pubs
➢ Social Media:
○ Engage your audience
15

16. 16
https://www.elsevier.com/authors/journal-authors/submit-your-paper/sharing-and-promoting-your-article
http://www.chronicle.com/article/Scholars-Criticize/235102
https://www.forbes.com/sites/drsarahbond/2017/01/23/dear-scholars-delete-your-account-at-academia-ed
u/#448b8bda2d62
Copyright & licenses

17. Preprint or
AOM : Author’s
Original
Manuscript
Postprint or AM :
Accepted
Manuscript
Publisher’s pdf
or VoR : Version
of Record 17

18. Attribution
18
"Creative Commons 10th Birthday Celebration San Francisco" by tvol is licensed under CC BY 2.0, Accessed on
https://wiki.creativecommons.org/wiki/Best_practices_for_attribution

19. Rights -
Yours and others
19
www.digitalpedagogylab.com
/hybridped/resisting-edtech/

20. Managing
(Curating)
your identity
➢ Profiles:
○ Gather it all into one place
➢ Rights
○ Yours and others
➢ Repositories:
○ Put your stuff in places
where people can get it
➢ Identifiers:
○ Disambiguate your name &
pubs
➢ Social Media:
○ Engage your audience
20

21. ….so where do you put the stuff?
21
Collection policies and benefits https://en.wikipedia.org/wiki/Open_access_repository

22. ….so where do you put the stuff?
22
Research data advice:
https://library.ucsd.edu/research-and-collections/data-cura
tion/sharing-discovery/select-repository.html
Example of all types works:
Steven Roberts at UW gets credit for all kinds of output
and methods of reporting impact. He also provides a place
for his students (UG and Grads) to gain visibility and get
credit. Explore his pages
http://faculty.washington.edu/sr320/?page_id=3577
Checklist for choosing:
https://library.leeds.ac.uk/research-data-repository
(specific for data but can be applied to anything)

23. ….so where do you put the stuff?
23
General guidelines to vetting a repository:
● Is the repository seen as a best practice exemplar? Have you
seen favourable references to it
● are others depositing data* with the service? Is there a
community to support the repository?
● will others be able to find your data - how?
are data sets in the service easy to cite? Do they have persistent
identifiers eg a handle or DOI (digital object identifier)?
● are you happy with the reuse licence options?
● can you apply an access embargo period if you need to?
● how long can your data be housed in the repository? Will any
action be taken to facilitate long term access and reuse?
*Replace “data” with stuff type of your choice
https://library.leeds.ac.uk/research-data-repository

24. ASN are not repositories & neither are websites
24
http://osc.universityofcalifornia.edu/2015/12/a-social-networking-
site-is-not-an-open-access-repository/index.html

25. 25
Make your stuff open!

26. Managing
(Curating)
your identity
➢ Profiles:
○ Gather it all into one place
➢ Rights
○ Yours and others
➢ Repositories:
○ Put your stuff in places
where people can get it
➢ Identifiers:
○ Disambiguate your name &
pubs
➢ Social Media:
○ Engage your audience
26

27. Identifiers
https://www.notkristenbell.com/
27

28. ORCiD
Do an inventory
➢ Publications
➢ Grants
➢ Data sets
➢ Presentations, talks
➢ Conference proceedings
➢ Inventions, patents
➢ Research grant reports
(Protip: Publications and datasets
can be located by DOI; grants
through FundRef identifiers)
http://instr.iastate.libguides.com/impact/orcid 28

29. Social media:
Engage!
29

30. 30
➢ Connect with
researchers
➢ Share ideas
➢ Engage with
journalists and
writers covering your
area of research.
➢ Converse with the
next generation of
scientists.

31. 31
Network

32. The value in communicating outside your circle
32https://www.nytimes.com/2017/06/03/us/politics/republican-leaders-climate-change.html

33. 33
Climate scientists reach out to the
public
https://www.youtube.com/watch?v=9U
CdFbyL8y0

34. Rules of engagement
Rules of engagement http://lists.ala.org/sympa/info/scholcomm34

35. Accuracy
Confidentiality
Copyright
Content
Privacy
Resources
Respect
Timeliness
Transparency
Social media
Institution’s guidelines
35
http://ucpa.ucsd.edu/resources/social/
Based on:
http://www.marquette.edu/social/about-for-students.php
http://www.feinberg.northwestern.edu/communications/bra
nd/social-media/index.html

36. Check yourself
before
you wreck yourself
http://www.payscale.com/career-news/2017/06/5-tips-to-help-y
ou-stop-mansplaining
1. Beware the manalogue
2. Ask more questions, make fewer
statements
3. Don’t explain something unless
you’re asked
4. Check yourself if you hear
yourself saying “well actually”
5. Understand how it’s perceived
(also, is it kind, true, necessary?)
36

37. 37
...but ignored
by platform
Settings and
preferences were
private ...

38. 38
Best practices - think of
audiences you want to reach
http://guides.library.illinois.edu/
social-media-best-practices

39. Follow a go-to checklist
1. Upload the appropriate version to your institutional repository or discipline
repository
2. Update your profile with the link if you have a pubs list (better to use IR link)
3. Update ORCID with links to IR
4. Update LinkedIn with links to IR
5. Update ResearchGate, if you use it, with links to IR
6. Update Academia.edu, if you use it, with links to IR
7. Tweet about it and include DOI
8. Update Google Scholar, if it doesn’t pick up on the publication on its own
9. Post on Facebook
10. Write a blog post
11. Notify Department, Public relations, CRIS with a short natural language account
of the publication 39
https://svpow.com/2015/06/04/things-to-do-when-a-paper-comes-out-a-checklist/

40. Quick word about SEO
1. Use keywords, especially in the title and abstract.
2. Add captions with keywords to all photographs, images,
graphs and tables.
3. Add titles or subheadings (with keywords) to the different
sections of your article.
4. Make sure you place links to your article from relevant
websites e.g. your institute’s website, Wikipedia, LinkedIn,
blogs and social media
40

41. ★ Profiles (gather you)
★ Rights (yours & others)
★ Repositories (places to put
your stuff)
★ Identifiers (disambiguate)
★ Social media (get noticed)
41Image credit: Library of Congress, Prints and Photographs Divisionhttps://flic.kr/p/4jv2NT

42. Extra slides not used in
original workshop
42

43. 43

44. 44

45. 45
Just stuff I was looking at in prep for this
http://instr.iastate.libguides.com/c.php?g=215833&p=4376177
http://blogs.nature.com/naturejobs/2015/07/14/metrics-with-meaning-shaping-your-scholarly-identity/
http://www.acsa-arch.org/acsa-news/read/read-more/acsa-news/2016/08/01/how-to-manage-your-online-scholarly-identity
http://www.nature.com/content/authortips/index.html?foxtrotcallback=true
http://dasaptaerwin.net/wp/2017/06/eksperimen-jif-vs-jumlah-sitasi.html
https://www.elsevier.com/__data/assets/pdf_file/0014/201326/GetNoticed_A4_factsheet_Sep2016.pdf
https://www.elsevier.com/__data/assets/pdf_file/0013/201325/Get-Noticed_Brochure_Sep2016.pdf
https://www.elsevier.com/authors/journal-authors/measuring-an-articles-impact
http://www.ucd.ie/promoteyourresearch/
https://www.forbes.com/sites/drsarahbond/2017/01/23/dear-scholars-delete-your-account-at-academia-edu/#448b8bda2d62
http://repository.upenn.edu/cgi/viewcontent.cgi?article=1012&context=penn_oa_events
http://www.ucd.ie/promoteyourresearch/RESEARCH.pdf
http://www.ucd.ie/research/portal/promoteyourresearch/researchprofiles/
http://www.ucd.ie/research/portal/promoteyourresearch/researchprofiles/
http://ucpa.ucsd.edu/resources/social/
http://publicaffairs.illinois.edu/resources/socialmediabestpractices.html

46. Academic Online Presence: a four step guide to taking control of your visibility < http://open.uct.ac.za/handle/11427/2652 >
The academic online: Constructing persona through the World Wide Web. Available at:
<http://firstmonday.org/ojs/index.php/fm/article/view/3969/3292>. doi:http://dx.doi.org/10.5210/fm.v0i0.3969.
Digital Hegemonies: The Localness of Search Engine Results http://dx.doi.org/10.1080/24694452.2017.1308240
Digital Selves, Digital Scholars: Theorising Academic Identity In Online Spaces
Katia Hildebrandt[*] and Alec Couros http://socialtheoryapplied.com/journal/jast/article/view/16/10
My guide http://ucsd.libguides.com/OnlineIdentity/home
A Guide for Resisting Edtech: the Case against Turnitin http://www.digitalpedagogylab.com/hybridped/resisting-edtech/
46