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Who are you online? Or how to build an academic online identity…


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Presentation given at internal staff CPD session Tuesday 6th and Thursday 8th November 2018

Published in: Education
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Who are you online? Or how to build an academic online identity…

  1. 1. Who are you online? Tuesday 6th & Thursday 8th November 2018 Marieke Guy, Learning Technologist Kate Perris, Digital Marketing Manager Or how to build an academic online identity…
  2. 2. Peter Steiner 1993,_nobody_knows_you%27re_a_dog
  3. 3. So who are you online? • Search for the person sat next to you • Search for the Royal Agricultural University • Who is googling you online? • Try
  4. 4. Why?
  5. 5. Why have an academic online profile? • Promote your research and teaching (open science) • Establish yourself as an expert • Build networks • Raise the profile of the university • Collaborate and communicate • Stay informed • Link to funders, students and future employers • As we deliver more online courses your online presence may become more significant
  6. 6. Connected educators “…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated” Steve Wheeler (@TimBuckteeth)
  7. 7. RAU profile
  8. 8. RAU web site profile • Biography, research, teaching, publications • Do you have a photo? • Is your profile up to date? • Opportunities to link – LinkedIn, Twitter, your website • Have your publications been added to CREST? DOIs and links • What about a case study?
  9. 9. Other profiles
  10. 10. LinkedIn • Professional networking • Connections (1st degree, 2nd degree..) • Companies • Recommendations • Groups • Posts
  11. 11. LinkedIn
  12. 12.
  13. 13. Twitter • Microblogging service • Connections with peers, students, organisations • News, research, sharing of content • Tweet chats, Tweetdeck • Conferences • Lists •
  14. 14. Other possible sites • Facebook • Instagram • Snap chat • Pinterest • Flickr • Lanyrd • Wordpress - blogging • Your own website
  15. 15. Blogs and websites
  16. 16. …be a curator
  17. 17.
  18. 18. Research profiles
  19. 19. ORCID • Persistent digital identifier for researchers • Connects research and published papers • Included in research workflows • Future linking to data
  20. 20. Other researcher sites • • • • • •
  21. 21. Scholarly communication • The peer- reviewed journal article continues to be the primary mode of scholarly dissemination in the sciences • Get your publications in CREST However things have moved on… • Consider open access • Share your research online • Share your data • Consider alt metrics • Talk about your research • Share KEF activities with marketing and the KEF team
  22. 22. Tools Vimeo – Catalyst programme
  23. 23. Slideshare • Sharing slides • Works for slides, documents, infographics, PPT, Word, PDFs • Can be embedded elsewhere • 80 million viewers a month • Useful stats on hits • Alternatives: Zoho, Scribd, Issuu, Edocr
  24. 24. YouTube • Sharing videos • Can work with marketing • Student/academic as a producer • Can be embedded elsewhere • Useful stats on hits • Plans to do more multimedia at the RAU • Alternatives: Vimeo, Twitch, Flickr, veoh
  25. 25. Your brand
  26. 26. Be an expert in your field • Build your brand • Participate in mailing lists - Jiscmail • Comment on blogs • Be social – seek out others who care about your research • Be yourself, with skill • Be an authentic chameleon
  27. 27. Making the most out of conferences • Knowledge sharing – present and listen to talks • Validation of ideas – share with subject community • Networking – develop network of peers • Recognition – publish conference papers, first steps to a paper • Socialising – enjoyable in itself • Remote participation – streaming, putting questions to speaker • Backchannel – potent force of conversation, positive & negative • Amplified events – wider audience beyond normal constituents • Socialisation – organise events before/after via social networks • Alternative session formats – organisers are adapting
  28. 28. Digital doubts
  29. 29. Digital doubts • Time • Return on investment • Privacy • Reputation • Security "All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.“ Benjamin Franklin
  30. 30. Appropriate conduct
  31. 31. RAU social media strategy • When you are online you are a representative of the university • The law is still the law online (defamation, data protection, GDPR, copyright etc.) • Think about your audience and impact • Think about your personal safety • Think about the conversations you join • Think about posting frequency • Keep your digital profile up to date, accessible, migratable, appropriate • Use the ‘shouting in a crowded room’ approach
  32. 32. Your digital footprint Digital Footprint MOOC • • us/projects/digital-footprint/resources
  33. 33. Top tips for a digital academic • Get a good photo • Write a clear up to date bio and use it in lots of places • Have a useful email signature • Take photos • Take notes • Reuse information Elise Mueller “Think of your blog, curated digital items, or tweets as stepping-stones toward publication, course materials, etc. rather than a secondary task.”
  34. 34. Rebekah Radice “If you don’t define yourself online, someone else will.”
  35. 35. Ext: 4411, IT services