Who are you online? Or how to build an academic online identity…

Head of Digital Assessment at University College London (UCL)
Nov. 9, 2018

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Who are you online? Or how to build an academic online identity…

  1. Who are you online? Tuesday 6th & Thursday 8th November 2018 Marieke Guy, Learning Technologist Kate Perris, Digital Marketing Manager Or how to build an academic online identity…
  2. Peter Steiner 1993,_nobody_knows_you%27re_a_dog
  3. So who are you online? • Search for the person sat next to you • Search for the Royal Agricultural University • Who is googling you online? • Try
  4. Why?
  5. Why have an academic online profile? • Promote your research and teaching (open science) • Establish yourself as an expert • Build networks • Raise the profile of the university • Collaborate and communicate • Stay informed • Link to funders, students and future employers • As we deliver more online courses your online presence may become more significant
  6. Connected educators “…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated” Steve Wheeler (@TimBuckteeth)
  7. RAU profile
  8. RAU web site profile • Biography, research, teaching, publications • Do you have a photo? • Is your profile up to date? • Opportunities to link – LinkedIn, Twitter, your website • Have your publications been added to CREST? DOIs and links • What about a case study?
  9. Other profiles
  10. LinkedIn • Professional networking • Connections (1st degree, 2nd degree..) • Companies • Recommendations • Groups • Posts
  11. LinkedIn
  13. Twitter • Microblogging service • Connections with peers, students, organisations • News, research, sharing of content • Tweet chats, Tweetdeck • Conferences • Lists •
  14. Other possible sites • Facebook • Instagram • Snap chat • Pinterest • Flickr • Lanyrd • Wordpress - blogging • Your own website
  15. Blogs and websites
  16. …be a curator
  18. Research profiles
  19. ORCID • Persistent digital identifier for researchers • Connects research and published papers • Included in research workflows • Future linking to data
  20. Other researcher sites • • • • • •
  21. Scholarly communication • The peer- reviewed journal article continues to be the primary mode of scholarly dissemination in the sciences • Get your publications in CREST However things have moved on… • Consider open access • Share your research online • Share your data • Consider alt metrics • Talk about your research • Share KEF activities with marketing and the KEF team
  22. Tools Vimeo – Catalyst programme
  23. Slideshare • Sharing slides • Works for slides, documents, infographics, PPT, Word, PDFs • Can be embedded elsewhere • 80 million viewers a month • Useful stats on hits • Alternatives: Zoho, Scribd, Issuu, Edocr
  24. YouTube • Sharing videos • Can work with marketing • Student/academic as a producer • Can be embedded elsewhere • Useful stats on hits • Plans to do more multimedia at the RAU • Alternatives: Vimeo, Twitch, Flickr, veoh
  25. Your brand
  26. Be an expert in your field • Build your brand • Participate in mailing lists - Jiscmail • Comment on blogs • Be social – seek out others who care about your research • Be yourself, with skill • Be an authentic chameleon
  27. Making the most out of conferences • Knowledge sharing – present and listen to talks • Validation of ideas – share with subject community • Networking – develop network of peers • Recognition – publish conference papers, first steps to a paper • Socialising – enjoyable in itself • Remote participation – streaming, putting questions to speaker • Backchannel – potent force of conversation, positive & negative • Amplified events – wider audience beyond normal constituents • Socialisation – organise events before/after via social networks • Alternative session formats – organisers are adapting
  28. Digital doubts
  29. Digital doubts • Time • Return on investment • Privacy • Reputation • Security "All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.“ Benjamin Franklin
  30. Appropriate conduct
  31. RAU social media strategy • When you are online you are a representative of the university • The law is still the law online (defamation, data protection, GDPR, copyright etc.) • Think about your audience and impact • Think about your personal safety • Think about the conversations you join • Think about posting frequency • Keep your digital profile up to date, accessible, migratable, appropriate • Use the ‘shouting in a crowded room’ approach
  32. Your digital footprint Digital Footprint MOOC • • us/projects/digital-footprint/resources
  33. Top tips for a digital academic • Get a good photo • Write a clear up to date bio and use it in lots of places • Have a useful email signature • Take photos • Take notes • Reuse information Elise Mueller “Think of your blog, curated digital items, or tweets as stepping-stones toward publication, course materials, etc. rather than a secondary task.”
  34. Rebekah Radice “If you don’t define yourself online, someone else will.”
  35. Ext: 4411, IT services

Editor's Notes

  1. On the Internet, nobody knows you're a dog" is an adage and meme about Internet anonymity which began as a cartoon caption by Peter Steiner and published by The New Yorker on July 5, 1993.  As of 2011, the panel was the most reproduced cartoon from The New Yorker, and Steiner had earned over US$50,000 from its reprinting.
  2. Google Profile Google Alerts
  3. People from your institution, your future institution, your students, journalists, bloggers, conference organisers, fellow researchers Explain search history and page rank algorithms – history of Google – Larry Page and Sergey Brin
  4. mass collaboration participating in groups discussion public engagement longevity beyond the PhD establishing yourself as an expert in your field demonstrating digital fluency enhancing your personal brand combating researcher loneliness bridging the gap between part time PG researchers bringing dispersed researchers together keeping informed about conferences, developments, funding calls, mailing lists Professional profile - What are you known for, within your organisation and outside it? Is it publications and papers based on your research? Is it your ability to manage client relationships and help them to learn more and solve their problems? Is it for innovation, for rigour, focus, deep knowledge and expertise - or is it for all of these (plus damned hard work)? The things you do everyday build your professional profile – amongst those people that know you and know your work. But is that enough? Online identity - In today’s interconnected world, it’s harder to know what people do know about us! And do they know the right things? Or the things we want them to know? Ask yourself - do they know how good you really are? We all have an online identity (digital identity), whether we like it or not. Online identity is made up of multiple parts. It isn't just what we have published about ourself on the web, but also includes things other people have published about us. We all need to know how to manage our online identity. Or it can bite us. Personal brand – We know about brands. We know what a brand is. A brand is known. It represents something in shorthand form. It has a reputation. It has a signature presence of some sort, a way of recognising it. It stands for something. It has ‘brand values’. So take it a step further and think of yourself as a brand. What are you known for – and how do you communicate that to other people, perhaps people that don’t know you yet, or who don’t know you individually, but people who hear about you, who come across you, people who you want to impress. People who might select you for their research group, for that interview in New York, Qingdao or Berlin. If you work on your personal brand, you start by thinking about your values, what you stand for, what makes you really different, what could make you stand out in the market. Why would you not want to do that? You need to do it. Whether it is o construct a careful CV that really expresses what you will bring to a new organisation, or whether it helps you answer the question, “Why should we employ you?”. So it starts with what you stand for (not just what you have done). And it takes proper time and attention. Ask yourself some hard questions - and ask other people too, the people who work with you now, people from previous jobs… Write down your values and talk them through. What does your current job give you and what is missing. What are you really looking for? It’s an essential part of managing your career, not just your job-search. And how are you going to let people know that you are there – and, where appropriate, that you are looking for a new position? You know about job boards, publications, advertisements, the professional and academic press, where jobs are advertised. Do you know enough? If you don’t, make sure you ask everyone you meet today to get answers to your questions. But maybe that’s the straightforward bit – searching and seeing a job ad…..
  5. …be a curator
  6. Haygain YouTube channel The only scientifically proven method to eliminate mould and bacteria in hay and haylage.