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Who are you online?
Tuesday 6th & Thursday 8th
November 2018
Marieke Guy, Learning Technologist
Kate Perris, Digital Marke...
Peter Steiner 1993
https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog
So who are you online?
• Search for the person sat next to you
• Search for the Royal Agricultural University
• Who is goo...
Why?
https://twitter.com/RoyalAgUni/status/771732244687880192
Why have an academic online profile?
• Promote your research and teaching (open science)
• Establish yourself as an expert...
Connected educators
“…connected educators are in a more powerful position than
those who are isolated. They have a greater...
RAU profile
https://www.rau.ac.uk/
RAU web site profile
• Biography, research, teaching, publications
• Do you have a photo?
• Is your profile up to date?
• ...
Other profiles
LinkedIn
• Professional
networking
• Connections (1st
degree, 2nd degree..)
• Companies
• Recommendations
• Groups
• Posts
LinkedIn
http://socilab.com/
Twitter
• Microblogging service
• Connections with peers,
students, organisations
• News, research, sharing
of content
• T...
Other possible sites
• Facebook
• Instagram
• Snap chat
• Pinterest
• Flickr
• Lanyrd
• Wordpress - blogging
• Your own we...
Blogs and websites
…be a curator
https://www.soilassociation.org/staff-bios/nicola-cannon/
Research profileshttps://www.youtube.com/watch?v=cULC_Zse4MQ
ORCID
• Persistent digital
identifier for
researchers
• Connects research
and published
papers
• Included in research
work...
Other researcher sites
• https://www.researchgate.net/
• https://scholar.google.co.uk/
• https://www.academia.edu/
• https...
Scholarly communication
• The peer- reviewed journal article continues to be the primary mode of
scholarly dissemination i...
Tools
Vimeo – Catalyst programme
Slideshare
• Sharing slides
• Works for slides,
documents,
infographics, PPT,
Word, PDFs
• Can be embedded
elsewhere
• 80 ...
YouTube
• Sharing videos
• Can work with
marketing
• Student/academic as a
producer
• Can be embedded
elsewhere
• Useful s...
Your brand
https://www.rau.ac.uk/
Be an expert in your field
• Build your brand
• Participate in mailing lists - Jiscmail
• Comment on blogs
• Be social – s...
Making the most out of conferences
• Knowledge sharing – present and listen to talks
• Validation of ideas – share with su...
Digital doubts
https://www.rau.ac.uk/
Digital doubts
• Time
• Return on investment
• Privacy
• Reputation
• Security
"All mankind is divided into three classes:...
Appropriate
conduct
www.conygreefarm.co.uk/
RAU social media strategy
• When you are online you are a representative of the university
• The law is still the law onli...
Your digital footprint
Digital Footprint MOOC
• https://bit.ly/2QZPRCx
• https://www.ed.ac.uk/institute-academic-developme...
Top tips for a digital academic
• Get a good photo
• Write a clear up to date bio and use it in lots of places
• Have a us...
Rebekah Radice
“If you don’t define yourself
online, someone else will.”
Ext: 4411, IT services
marieke.guy@rau.ac.uk
Who are you online? Or how to build an academic online identity…
Who are you online? Or how to build an academic online identity…
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Who are you online? Or how to build an academic online identity…

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Presentation given at internal staff CPD session Tuesday 6th and Thursday 8th November 2018

Published in: Education
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Who are you online? Or how to build an academic online identity…

  1. 1. Who are you online? Tuesday 6th & Thursday 8th November 2018 Marieke Guy, Learning Technologist Kate Perris, Digital Marketing Manager Or how to build an academic online identity…
  2. 2. Peter Steiner 1993 https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog
  3. 3. So who are you online? • Search for the person sat next to you • Search for the Royal Agricultural University • Who is googling you online? • Try https://duckduckgo.com/
  4. 4. Why? https://twitter.com/RoyalAgUni/status/771732244687880192
  5. 5. Why have an academic online profile? • Promote your research and teaching (open science) • Establish yourself as an expert • Build networks • Raise the profile of the university • Collaborate and communicate • Stay informed • Link to funders, students and future employers • As we deliver more online courses your online presence may become more significant
  6. 6. Connected educators “…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated” Steve Wheeler (@TimBuckteeth)
  7. 7. RAU profile https://www.rau.ac.uk/
  8. 8. RAU web site profile • Biography, research, teaching, publications • Do you have a photo? • Is your profile up to date? • Opportunities to link – LinkedIn, Twitter, your website • Have your publications been added to CREST? DOIs and links • What about a case study?
  9. 9. Other profiles
  10. 10. LinkedIn • Professional networking • Connections (1st degree, 2nd degree..) • Companies • Recommendations • Groups • Posts
  11. 11. LinkedIn
  12. 12. http://socilab.com/
  13. 13. Twitter • Microblogging service • Connections with peers, students, organisations • News, research, sharing of content • Tweet chats, Tweetdeck • Conferences • Lists • https://twitter.com/mariekeguy/lists/rau-academics
  14. 14. Other possible sites • Facebook • Instagram • Snap chat • Pinterest • Flickr • Lanyrd • Wordpress - blogging • Your own website http://david.bozward.com/
  15. 15. Blogs and websites
  16. 16. …be a curator
  17. 17. https://www.soilassociation.org/staff-bios/nicola-cannon/
  18. 18. Research profileshttps://www.youtube.com/watch?v=cULC_Zse4MQ
  19. 19. ORCID • Persistent digital identifier for researchers • Connects research and published papers • Included in research workflows • Future linking to data
  20. 20. Other researcher sites • https://www.researchgate.net/ • https://scholar.google.co.uk/ • https://www.academia.edu/ • https://www.researcherid.com/ • https://www.mendeley.com/ • https://www.scopus.com/
  21. 21. Scholarly communication • The peer- reviewed journal article continues to be the primary mode of scholarly dissemination in the sciences • Get your publications in CREST https://rau.collections.crest.ac.uk/ However things have moved on… • Consider open access • Share your research online • Share your data • Consider alt metrics • Talk about your research • Share KEF activities with marketing and the KEF team
  22. 22. Tools Vimeo – Catalyst programme
  23. 23. Slideshare • Sharing slides • Works for slides, documents, infographics, PPT, Word, PDFs • Can be embedded elsewhere • 80 million viewers a month • Useful stats on hits • Alternatives: Zoho, Scribd, Issuu, Edocr
  24. 24. YouTube • Sharing videos • Can work with marketing • Student/academic as a producer • Can be embedded elsewhere • Useful stats on hits • Plans to do more multimedia at the RAU • Alternatives: Vimeo, Twitch, Flickr, veoh
  25. 25. Your brand https://www.rau.ac.uk/
  26. 26. Be an expert in your field • Build your brand • Participate in mailing lists - Jiscmail • Comment on blogs • Be social – seek out others who care about your research • Be yourself, with skill • Be an authentic chameleon
  27. 27. Making the most out of conferences • Knowledge sharing – present and listen to talks • Validation of ideas – share with subject community • Networking – develop network of peers • Recognition – publish conference papers, first steps to a paper • Socialising – enjoyable in itself • Remote participation – streaming, putting questions to speaker • Backchannel – potent force of conversation, positive & negative • Amplified events – wider audience beyond normal constituents • Socialisation – organise events before/after via social networks • Alternative session formats – organisers are adapting
  28. 28. Digital doubts https://www.rau.ac.uk/
  29. 29. Digital doubts • Time • Return on investment • Privacy • Reputation • Security "All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.“ Benjamin Franklin
  30. 30. Appropriate conduct www.conygreefarm.co.uk/
  31. 31. RAU social media strategy • When you are online you are a representative of the university • The law is still the law online (defamation, data protection, GDPR, copyright etc.) • Think about your audience and impact • Think about your personal safety • Think about the conversations you join • Think about posting frequency • Keep your digital profile up to date, accessible, migratable, appropriate • Use the ‘shouting in a crowded room’ approach
  32. 32. Your digital footprint Digital Footprint MOOC • https://bit.ly/2QZPRCx • https://www.ed.ac.uk/institute-academic-development/about- us/projects/digital-footprint/resources
  33. 33. Top tips for a digital academic • Get a good photo • Write a clear up to date bio and use it in lots of places • Have a useful email signature • Take photos • Take notes • Reuse information Elise Mueller “Think of your blog, curated digital items, or tweets as stepping-stones toward publication, course materials, etc. rather than a secondary task.”
  34. 34. Rebekah Radice “If you don’t define yourself online, someone else will.”
  35. 35. Ext: 4411, IT services marieke.guy@rau.ac.uk

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