Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Who are you online? Or how to build an academic online identity…

77 views

Published on

Presentation given at internal staff CPD session Tuesday 6th and Thursday 8th November 2018

Published in: Education
  • Be the first to comment

  • Be the first to like this

Who are you online? Or how to build an academic online identity…

  1. 1. Who are you online? Tuesday 6th & Thursday 8th November 2018 Marieke Guy, Learning Technologist Kate Perris, Digital Marketing Manager Or how to build an academic online identity…
  2. 2. Peter Steiner 1993 https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog
  3. 3. So who are you online? • Search for the person sat next to you • Search for the Royal Agricultural University • Who is googling you online? • Try https://duckduckgo.com/
  4. 4. Why? https://twitter.com/RoyalAgUni/status/771732244687880192
  5. 5. Why have an academic online profile? • Promote your research and teaching (open science) • Establish yourself as an expert • Build networks • Raise the profile of the university • Collaborate and communicate • Stay informed • Link to funders, students and future employers • As we deliver more online courses your online presence may become more significant
  6. 6. Connected educators “…connected educators are in a more powerful position than those who are isolated. They have a greater ability to check their facts, call on support and find out new things when connected to their personal learning networks than they do isolated” Steve Wheeler (@TimBuckteeth)
  7. 7. RAU profile https://www.rau.ac.uk/
  8. 8. RAU web site profile • Biography, research, teaching, publications • Do you have a photo? • Is your profile up to date? • Opportunities to link – LinkedIn, Twitter, your website • Have your publications been added to CREST? DOIs and links • What about a case study?
  9. 9. Other profiles
  10. 10. LinkedIn • Professional networking • Connections (1st degree, 2nd degree..) • Companies • Recommendations • Groups • Posts
  11. 11. LinkedIn
  12. 12. http://socilab.com/
  13. 13. Twitter • Microblogging service • Connections with peers, students, organisations • News, research, sharing of content • Tweet chats, Tweetdeck • Conferences • Lists • https://twitter.com/mariekeguy/lists/rau-academics
  14. 14. Other possible sites • Facebook • Instagram • Snap chat • Pinterest • Flickr • Lanyrd • Wordpress - blogging • Your own website http://david.bozward.com/
  15. 15. Blogs and websites
  16. 16. …be a curator
  17. 17. https://www.soilassociation.org/staff-bios/nicola-cannon/
  18. 18. Research profileshttps://www.youtube.com/watch?v=cULC_Zse4MQ
  19. 19. ORCID • Persistent digital identifier for researchers • Connects research and published papers • Included in research workflows • Future linking to data
  20. 20. Other researcher sites • https://www.researchgate.net/ • https://scholar.google.co.uk/ • https://www.academia.edu/ • https://www.researcherid.com/ • https://www.mendeley.com/ • https://www.scopus.com/
  21. 21. Scholarly communication • The peer- reviewed journal article continues to be the primary mode of scholarly dissemination in the sciences • Get your publications in CREST https://rau.collections.crest.ac.uk/ However things have moved on… • Consider open access • Share your research online • Share your data • Consider alt metrics • Talk about your research • Share KEF activities with marketing and the KEF team
  22. 22. Tools Vimeo – Catalyst programme
  23. 23. Slideshare • Sharing slides • Works for slides, documents, infographics, PPT, Word, PDFs • Can be embedded elsewhere • 80 million viewers a month • Useful stats on hits • Alternatives: Zoho, Scribd, Issuu, Edocr
  24. 24. YouTube • Sharing videos • Can work with marketing • Student/academic as a producer • Can be embedded elsewhere • Useful stats on hits • Plans to do more multimedia at the RAU • Alternatives: Vimeo, Twitch, Flickr, veoh
  25. 25. Your brand https://www.rau.ac.uk/
  26. 26. Be an expert in your field • Build your brand • Participate in mailing lists - Jiscmail • Comment on blogs • Be social – seek out others who care about your research • Be yourself, with skill • Be an authentic chameleon
  27. 27. Making the most out of conferences • Knowledge sharing – present and listen to talks • Validation of ideas – share with subject community • Networking – develop network of peers • Recognition – publish conference papers, first steps to a paper • Socialising – enjoyable in itself • Remote participation – streaming, putting questions to speaker • Backchannel – potent force of conversation, positive & negative • Amplified events – wider audience beyond normal constituents • Socialisation – organise events before/after via social networks • Alternative session formats – organisers are adapting
  28. 28. Digital doubts https://www.rau.ac.uk/
  29. 29. Digital doubts • Time • Return on investment • Privacy • Reputation • Security "All mankind is divided into three classes: those that are immovable, those that are movable, and those that move.“ Benjamin Franklin
  30. 30. Appropriate conduct www.conygreefarm.co.uk/
  31. 31. RAU social media strategy • When you are online you are a representative of the university • The law is still the law online (defamation, data protection, GDPR, copyright etc.) • Think about your audience and impact • Think about your personal safety • Think about the conversations you join • Think about posting frequency • Keep your digital profile up to date, accessible, migratable, appropriate • Use the ‘shouting in a crowded room’ approach
  32. 32. Your digital footprint Digital Footprint MOOC • https://bit.ly/2QZPRCx • https://www.ed.ac.uk/institute-academic-development/about- us/projects/digital-footprint/resources
  33. 33. Top tips for a digital academic • Get a good photo • Write a clear up to date bio and use it in lots of places • Have a useful email signature • Take photos • Take notes • Reuse information Elise Mueller “Think of your blog, curated digital items, or tweets as stepping-stones toward publication, course materials, etc. rather than a secondary task.”
  34. 34. Rebekah Radice “If you don’t define yourself online, someone else will.”
  35. 35. Ext: 4411, IT services marieke.guy@rau.ac.uk

×