On the Internet, nobody knows you're a dog" is an adage and meme about Internet anonymity which began as a cartoon caption by Peter Steiner and published by The New Yorker on July 5, 1993. As of 2011, the panel was the most reproduced cartoon from The New Yorker, and Steiner had earned over US$50,000 from its reprinting.
Google Profile Google Alerts
People from your institution, your future institution, your students, journalists, bloggers, conference organisers, fellow researchers
Explain search history and page rank algorithms – history of Google – Larry Page and Sergey Brin
mass collaboration participating in groups discussion public engagement longevity beyond the PhD establishing yourself as an expert in your field demonstrating digital fluency enhancing your personal brand combating researcher loneliness bridging the gap between part time PG researchers bringing dispersed researchers together keeping informed about conferences, developments, funding calls, mailing lists
Professional profile - What are you known for, within your organisation and outside it? Is it publications and papers based on your research? Is it your ability to manage client relationships and help them to learn more and solve their problems? Is it for innovation, for rigour, focus, deep knowledge and expertise - or is it for all of these (plus damned hard work)? The things you do everyday build your professional profile – amongst those people that know you and know your work. But is that enough?
Online identity - In today’s interconnected world, it’s harder to know what people do know about us! And do they know the right things? Or the things we want them to know? Ask yourself - do they know how good you really are? We all have an online identity (digital identity), whether we like it or not. Online identity is made up of multiple parts. It isn't just what we have published about ourself on the web, but also includes things other people have published about us. We all need to know how to manage our online identity. Or it can bite us.
Personal brand – We know about brands. We know what a brand is. A brand is known. It represents something in shorthand form. It has a reputation. It has a signature presence of some sort, a way of recognising it. It stands for something. It has ‘brand values’. So take it a step further and think of yourself as a brand. What are you known for – and how do you communicate that to other people, perhaps people that don’t know you yet, or who don’t know you individually, but people who hear about you, who come across you, people who you want to impress. People who might select you for their research group, for that interview in New York, Qingdao or Berlin.
If you work on your personal brand, you start by thinking about your values, what you stand for, what makes you really different, what could make you stand out in the market. Why would you not want to do that? You need to do it. Whether it is o construct a careful CV that really expresses what you will bring to a new organisation, or whether it helps you answer the question, “Why should we employ you?”. So it starts with what you stand for (not just what you have done). And it takes proper time and attention. Ask yourself some hard questions - and ask other people too, the people who work with you now, people from previous jobs… Write down your values and talk them through. What does your current job give you and what is missing. What are you really looking for? It’s an essential part of managing your career, not just your job-search.
And how are you going to let people know that you are there – and, where appropriate, that you are looking for a new position?
You know about job boards, publications, advertisements, the professional and academic press, where jobs are advertised. Do you know enough? If you don’t, make sure you ask everyone you meet today to get answers to your questions. But maybe that’s the straightforward bit – searching and seeing a job ad…..
…be a curator
Haygain YouTube channel www.haygain.com The only scientifically proven method to eliminate mould and bacteria in hay and haylage.
Who are you online? Or how to build an academic online identity…
Who are you online?
Tuesday 6th & Thursday 8th
Marieke Guy, Learning Technologist
Kate Perris, Digital Marketing Manager
Or how to build an academic online
Peter Steiner 1993
So who are you online?
• Search for the person sat next to you
• Search for the Royal Agricultural University
• Who is googling you online?
• Try https://duckduckgo.com/
Why have an academic online profile?
• Promote your research and teaching (open science)
• Establish yourself as an expert
• Build networks
• Raise the profile of the university
• Collaborate and communicate
• Stay informed
• Link to funders, students and future employers
• As we deliver more online courses your online presence may
become more significant
“…connected educators are in a more powerful position than
those who are isolated. They have a greater ability to check
their facts, call on support and find out new things when
connected to their personal learning networks than they do
Steve Wheeler (@TimBuckteeth)
RAU web site profile
• Biography, research, teaching, publications
• Do you have a photo?
• Is your profile up to date?
• Opportunities to link – LinkedIn, Twitter, your
• Have your publications been added to CREST?
DOIs and links
• What about a case study?
• The peer- reviewed journal article continues to be the primary mode of
scholarly dissemination in the sciences
• Get your publications in CREST https://rau.collections.crest.ac.uk/
However things have moved on…
• Consider open access
• Share your research online
• Share your data
• Consider alt metrics
• Talk about your research
• Share KEF activities with marketing and the KEF team
• Sharing slides
• Works for slides,
• Can be embedded
• 80 million viewers a
• Useful stats on hits • Alternatives: Zoho, Scribd, Issuu, Edocr
• Sharing videos
• Can work with
• Student/academic as a
• Can be embedded
• Useful stats on hits
• Plans to do more
multimedia at the RAU
• Alternatives: Vimeo, Twitch, Flickr, veoh
Be an expert in your field
• Build your brand
• Participate in mailing lists - Jiscmail
• Comment on blogs
• Be social – seek out others who care about your research
• Be yourself, with skill
• Be an authentic chameleon
Making the most out of conferences
• Knowledge sharing – present and listen to talks
• Validation of ideas – share with subject community
• Networking – develop network of peers
• Recognition – publish conference papers, first steps to a paper
• Socialising – enjoyable in itself
• Remote participation – streaming, putting questions to speaker
• Backchannel – potent force of conversation, positive & negative
• Amplified events – wider audience beyond normal constituents
• Socialisation – organise events before/after via social networks
• Alternative session formats – organisers are adapting
• Return on investment
"All mankind is divided into three classes: those that are immovable,
those that are movable, and those that move.“
RAU social media strategy
• When you are online you are a representative of the university
• The law is still the law online (defamation, data protection, GDPR,
• Think about your audience and impact
• Think about your personal safety
• Think about the conversations you join
• Think about posting frequency
• Keep your digital profile up to date, accessible, migratable, appropriate
• Use the ‘shouting in a crowded room’ approach
Your digital footprint
Digital Footprint MOOC
Top tips for a digital academic
• Get a good photo
• Write a clear up to date bio and use it in lots of places
• Have a useful email signature
• Take photos
• Take notes
• Reuse information
“Think of your blog, curated digital
items, or tweets as stepping-stones
toward publication, course
materials, etc. rather than a