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“ Your Type” B2B Marketing Extension Project for  The Augusta Chronicle ,[object Object],[object Object],[object Object]
2008 INTERN PROJECT The ADVERTISING Type: A B2B Marketing Extension DeShaun Harris Kelly Frizzell Hilary Hegwood Jill Stephens Colin Smith
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE OBJECTIVE ,[object Object],[object Object]
THE MESSAGE: ,[object Object],[object Object]
Client Oriented Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Advertising” Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
CHANNELS OF COMMUNICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],Campaign should be spread across communication with clients/customers…
FUTURE TYPES ,[object Object],[object Object],[object Object],[object Object],[object Object]
SO…
SO… WHAT’S YOUR TYPE?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Your Type” B2B Marketing Extension Project for  The Augusta Chronicle

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