The document discusses potential color schemes for a documentary about pressures faced by teenagers. It analyzes the colors green, yellow, pink, white, blue, and red. Green represents calmness and relaxation, while yellow signifies joy and energy that appeals to teenagers. Pink matches the color used in a poll for the documentary. White is simple but draws attention without being too dark or upbeat. Blue represents intelligence and control relating to school pressures. Red is attention-grabbing but may be too distracting or associated with danger. Ultimately, the group decides white is the best main color as it keeps a formal yet engaging tone and allows audiences to clearly see elements without being overpowering or contradicting the serious topic.

1. Possible Colour Schemes
Liv, Libby and Soffia

2. Green
 This is a subtle and relaxing colour,
representing feelings of calmness and
relaxation due to the earthy tone,
however is still quite eye-catching. This
would be good for a colour scheme to
counter-balance the serious topic of
stress and pressures, which lifts the
negative feelings the documentary
presents. Also, it attracts the attention
of our target audience of all genders, as
this colour is not stereotypically
associated to appeal to one gender,
such as the colour pink may appeal to
girls. The colour ties in with the colours
we used on our poll box in the
documentary, so gives consistency.

3. Yellow
 This is a bright colour, which has
connotations of joy, friendliness and
energy and all of these things fit
around the persona of our
demographic target audience of
people aged between 13 – 21, so this
colour will engage the audience
further into watching the documentary
and reading the magazine listing.
Furthermore, being a primary colour,
it is simple yet bold and immediately
captures the attention of a diverse
range of people and will create an
upbeat and very lively tone to the
documentary opening, which is very
good for appealing to an audience.

4. Pink
 This colour is featured on the front
of our poll box we made to find out
whether the demographic target
audience in the college agree or
disagree that they face more
pressures as a teenager now, as
their parents faced at their age.
This allows for identity branding
and consistency between the
documentary, and its promoting
products including the magazine
listing. The audience will look at
the colour scheme and immediately
associate it with the documentary,
which is what we are aiming for.

5. White
 This colour is simple but effective, as it does
not create a fun and upbeat tone which
contradicts the documentary topic, however it
is not dark so that it gives off a sad or
depressive tone, which would not appeal to the
audience, However, it looks smart and well
presented on a screen, eg with white text or a
white background on paper, and makes objects
or text easily readable and noticed by the
target audience, further drawing their attention
into the products. Aswell as this, the colour
white connotes innocence, further portraying
the young and vulnerable ages of the target
audience who is affected in the documentary,
highlighting their vulnerability to pressure,
which is good for evoking emotions of empathy
or sympathy from the audience.

6. Blue
 This is another primary colour which is simple
but still effective in appealing to the target
audience. Blue conveys intelligence and control,
which ties in with our documentary, which mainly
focusses on the pressures that schools, colleges
and universities put onto students today,
showing students to be intelligent and ready for
the stress of the real world, more-time being
able to control the stress they face. A darker
blue, such as navy, is quite dark and so is
effective in conveying the serious tone of the
documentary, without being too overpowering.
This is good because it allows the audience to be
drawn into the colours on screen, however it is
not too dark that it becomes too distracting from
the important statistics and other elements
presented in the documentary.

7. Red
 Red is a strong and powerful colour which will
immediately stand out to the target audience,
keeping them engaged. It is usually associated
with danger which may be a little too
overpowering for this documentary as the issues
brought up may be distressing to the audience,
but would not be considered as ‘dangerous’. This
may be too distracting for the audience, creating
the wrong tone for the documentary. Although,
the colour is very bold and would be good for
immediately capturing the attention of the
audience for titles, such as the title in the
introduction of the documentary, and if used in
background footage it would be very appealing for
the audience to look at, as it would contrast nicely
with the other colours used in the documentary,
such as white and the colours on the poll box.

8. Final Colour Scheme
Decision

9. White
 As a group we have decided on white to be the main
colour in our colour scheme. This is because after
considering all other colours, white will be best in
keeping a formal yet engaging tone to the products, and
it will enable the audience to see the different features
clearly on screen or on paper, and so will be the most
effective at keeping their attention and making them
want to watch the documentary opening and read the
magazine listing fully. The colour is eye-catching and is
not overpowering, and it will not contradict the serious
tone of the topic of investigation of pressures put on
teenagers by perhaps being too uplifting or joyful, such
as the colour yellow. However it will not create a dark
and dismal tone which will put the audience off watching.
For these reasons, we think the main colour of white will
be the most appealing for our products.